Tough Turban - "Tough Turban" by PHNX Awards 2022

Filter results by

TitleTough Turban
BriefTurban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions.
Agency
Campaign Tough Turban
Advertiser Pfaff Harley-Davidson
Brand Tough Turban
Date of First Broadcast/Publication 2021 / 6
Business Sector Automotive
Story Since 1903, riders have expressed their identity with a Harley-Davidson. And for some riders, there's no act of self-expression more important than tying a turban. Inspired by the recent helmet-law exemption for Sikh motorcyclists in Ontario, Pfaff Harley-Davidson commissioned a new turban designed with three layers of protection – foam that hardens on impact, bulletproof composite fabrics and 3D printed armor. The designs have been open-sourced so any manufacturers can create tough turbans for riders around the world.
Media Type Product Design/Development
Length
More Information www.toughturban.com
Agency
Chief Creative Officer
Associate Creative Director / Art Director
Associate Creative Director/Copywriter
Design Director
Designer
Agency Producer
Agency Producer
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Strategy Team
Strategy Team
Advertising Manager
Advertising Manager
Product Design
Production Company
Executive Producer
Line Producer
Director
Director of Photography (DOP)
Motion Graphics
Illustrator
Audio Engineer
Site Builder
Site Builder
Photographer
Online Artist
Head of Production