Cat Pain IQ - "Cat Pain IQ Board" by PHNX Awards 2023

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TitleCat Pain IQ Board
Campaign Cat Pain IQ
Advertiser Zoetis
Brand Cat Pain IQ
Date of First Broadcast/Publication 2022 / 10
Business Sector Health & Pharmaceutical Products
Story Background Every day, cats are robbed of their best lives by a common, yet often overlooked disease: osteoarthritis (OA) pain. Nearly 40% of cats suffer from it in silence, yet most of their owners don't know how to spot its signs. So we asked ourselves: what If there was a way to interpret what cats were feeling so they could get the help they need? The answer was Cat Pain IQ. 32 million householding in the US have cats. 40% of cat owners who recognize QA pain signs. 50% of cat owners who recognize OA pain signs in their cat were motivated to visit their vets. Idea Cat Pain IQ uses the power of Al to analyze a cat's movements for signs of OA pain. While rigorous testing went into training the technology, the result is simple. To use the app, owners simply take a video of their cat. The Al analyzes it, and the results are automatically shared with them and their vets.
Media Type Case Study
Medical Lead Feline Pain Joyce Login - DVM, CPH
DACVS B. Duncan X. Lascelles - BSc, BVSc, PhD, FRCVS, CertVA, DSAD(ST), DECVS
DACVB Margaret Gruen - DVM, MVPH, PhD