Cristal Beer - "The Non Fungible Beer" by PHNX Awards 2023

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TitleThe Non Fungible Beer
Advertiser AB Inbev
Brand Cristal Beer
PostedApril 2023
Product Cristal
Business Sector Beers, Ciders, Lagers
Story For the 100 years of Cristal Beer, we created 100 Cristal NFTs, which designs represented the most iconic parts of our history. All the NFTs gave to the people incredible benefits like tickets for music events and free beers.
Media Type Case Study
Chief Creative Officer Tin Sanchez
CEO Eduardo Grisolle
Creative Directors Coqui Soto, Beto Noriega
Creative Copywriter Luis Alburqueque, Florencia Luna
Art Director Oscar Gonzales, Percy Chavarry, Sergio Marquez
Account Director Raul Lopez Guerra
Account Supervisor Brenda Ruiz
Project Manager Dessire Gutierrez