Kia EV6 GT - "Limitless Brochure" by PHNX Awards 2024

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TitleLimitless Brochure
Agency
Campaign Limitless Brochure
Advertiser Kia Motors
Brand Kia EV6 GT
Date of First Broadcast/Publication 2023 / 10
Business Sector Cars
Story To reduce paper consumption (about 400 million tons every year) and paper waste in the advertising sector (about 7.8 tons Italian market alone) we created The Limitless Brochure: a one sheet interactive brochure containing a QR code that takes advantage of augmented reality and 3D technology to offer innovative possibilities, without apps or registrations. The great advantage of this support is to be infinitely upgradeable, offering users always new experiences without wasting paper in reprints.
Media Type Digital
Length
Creative Director
Art Director
Copywriter
Account Director
CONTENT MANAGER
Digital Account Manager
Art Director
Creative Director Alan Dindo
Art Director Eugenio De Riso
Copywriter Cristiano Matrone
Account Director Gianmarco Salina
CONTENT MANAGER Fabiana Rossi
Digital Account Manager Federica Pirola
Art Director Carmen Di Lingua