In 1983, as the leading association in the field, the PMA launched the REGGIEs: a series of awards to identify and honor the best promotional programs of the year.

The name of the award -- The REGGIE -- is derived from "cash register." It was chosen because "nothing happens until a sale is made."
Who can Enter? All promotion marketers, Advertising/Promotion Agencies, Manufacturers, Suppliers, PMA members and non-members.