The Most Creative Campaigns & Agencies in Automotive

The most creative campaigns in Automotive in 2017

Car advertising has moved way beyond aerial shots of sleek vehicles negotiating winding roads. Then again, industry change is rapidly accelerating.

Safer cars, smarter cars, cleaner cars, self-driving cars: the automotive sector has transformed utterly in just a few short years. And there’s no sign of anyone putting on the brakes. All this has proved fertile territory for creatives and their clients. The scene is set by the most-awarded piece in this sector, which deploys virtual reality. Other entrants show off their latest gadgets in a number of witty ways. A special mention for Audi and Proximity Barcelona, however, who chose to detonate the macho clichés that have pervaded auto advertising for decades. By the way, it’s notable that Audi, Volvo and Volkswagen are the only three brands in the top ten, which suggests that other automotive clients are in need of some creative turbocharging.


1 — Audi Norge - Enter Sandbox

BRAND: Audi Norge

AGENCY: POL

MEDIA: Case Study

2 — Volkswagen - Laughing Horses

BRAND: Volkswagen

AGENCY: Grabarz & Partner

MEDIA: Television

3 — Audi - The Doll that Chose to Drive

BRAND: Audi

AGENCY: Proximity Barcelona

MEDIA: Web Film

4 — Audi - “Duel” - Audi Presidential Debate Commercial

BRAND: Audi

AGENCY: Venables Bell & Partners

MEDIA: Television

5 — Toyota I-Road - Smile Lock Outlet

BRAND: Toyota I-Road

AGENCY: Dentsu Inc.

MEDIA: Case Study

6 — Volvo XC60 - Moments

BRAND: Volvo XC60

AGENCY: Forsman & Bodenfors

MEDIA: Television

7 — Volvo - ABC Of Death

BRAND: Volvo

AGENCY: Filmakademie Baden-Württemberg

MEDIA: Digital

8 — Volkswagen Independent Cinema Idents - Alien

BRAND: Volkswagen Independent Cinema Idents

AGENCY: adam&eveDDB

MEDIA: Television

9 — Volvo - Alice's Wedding

BRAND: Volvo

AGENCY: Havas Taipei

MEDIA: Television

10 — Volvo - The Get Away Car

BRAND: Volvo

AGENCY: Forsman & Bodenfors

MEDIA: Television