The Most Creative Campaigns & Agencies in Finance

The most creative campaigns in Finance in 2017

Perhaps it’s something to do with the numbers, but the finance sector attracted some of the most unexpected, cunning and complex ideas.

There’s no avoiding Fearless Girl, a bold statement that turned out to capture the zeitgeist, and a good lesson in what can be achieved if you push a client’s brief rather further than they required. All the smarts are on show in this category, from the stunning psychological thriller Beyond Money – confirming McCann’s creative roll – to the complex Sberbank “Neighbourhoods” case and of course The Next Rembrandt, which prefigured the big Artificial Intelligence debate. On the other hand, though, there was Car Curling.


1 — State Street Global Advisors - Fearless Girl Arrives

BRAND: State Street Global Advisors

AGENCY: McCann Worldgroup

MEDIA: Case Study

2 — 1|2|3 Smart Account - Beyond Money

BRAND: 1|2|3 Smart Account

AGENCY: MRM//McCann

MEDIA: Digital

3 — Sberbank - Sberbank neighborhoods

BRAND: Sberbank

AGENCY: Good LLC

MEDIA: Case Study

4 — Smartpolis Insurance - Car curling

BRAND: Smartpolis Insurance

AGENCY: Voskhod

MEDIA: Case Study

5 — ING Bank - The Next Rembrandt

BRAND: ING Bank

AGENCY: J. Walter Thompson

MEDIA: Digital

6 — Ålandsbanken - Making the way we pay save the sea

BRAND: Ålandsbanken

AGENCY: RBK Communication

MEDIA: Case Study

7 — MAPFRE - Baby

BRAND: MAPFRE

AGENCY: Talent Marcel

MEDIA: Newspaper

8 — Sanlam - Sanlam Conspicuous Savers

BRAND: Sanlam

AGENCY: King James

MEDIA: Digital

9 — Softbank - Personal Innovation Act

BRAND: Softbank

AGENCY: Six Tokyo

MEDIA: Television

10 — AIG Japan - #TackleTheRisk

BRAND: AIG Japan

AGENCY: TBWA\HAKUHODO

MEDIA: Television