The Most Creative Campaigns & Agencies in Finance

Perhaps it’s something to do with the numbers, but the finance sector attracted some of the most unexpected, cunning and complex ideas.

There’s no avoiding Fearless Girl, a bold statement that turned out to capture the zeitgeist, and a good lesson in what can be achieved if you push a client’s brief rather further than they required. All the smarts are on show in this category, from the stunning psychological thriller Beyond Money – confirming McCann’s creative roll – to the complex Sberbank “Neighbourhoods” case and of course The Next Rembrandt, which prefigured the big Artificial Intelligence debate. On the other hand, though, there was Car Curling.

Most awarded campaigns in Finance in 2017

Title Brand Agency, City
1.  Fearless Girl Arrives State Street Global Advisors McCann Worldgroup, New York
2.  Beyond Money 1|2|3 Smart Account MRM//McCann, Madrid
3.  Sberbank neighborhoods Sberbank Good LLC, Moscow
4.  Car curling Smartpolis Insurance Voskhod, Ekaterinburg
5.  The Next Rembrandt ING Bank J. Walter Thompson Amsterdam
6.  Making the way we pay save the sea Ålandsbanken RBK Communication, Stockholm
7.  Baby MAPFRE Talent Marcel, São Paulo
8.  Sanlam Conspicuous Savers Sanlam King James, Cape Town
9.  Personal Innovation Act Softbank Six Tokyo
10.  #TackleTheRisk AIG Japan TBWA\HAKUHODO, Tokyo

1 — State Street Global Advisors - Fearless Girl Arrives

BRAND: State Street Global Advisors

AGENCY: McCann Worldgroup

MEDIA: Case Study

2 — 1|2|3 Smart Account - Beyond Money

BRAND: 1|2|3 Smart Account


MEDIA: Digital

3 — Sberbank - Sberbank neighborhoods

BRAND: Sberbank


MEDIA: Case Study

4 — Smartpolis Insurance - Car curling

BRAND: Smartpolis Insurance

AGENCY: Voskhod

MEDIA: Case Study

5 — ING Bank - The Next Rembrandt


AGENCY: J. Walter Thompson Amsterdam

MEDIA: Digital

6 — Ålandsbanken - Making the way we pay save the sea

BRAND: Ålandsbanken

AGENCY: RBK Communication

MEDIA: Case Study

7 — MAPFRE - Baby


AGENCY: Talent Marcel

MEDIA: Newspaper

8 — Sanlam - Sanlam Conspicuous Savers

BRAND: Sanlam

AGENCY: King James

MEDIA: Digital

9 — Softbank - Personal Innovation Act

BRAND: Softbank

AGENCY: Six Tokyo

MEDIA: Television

10 — AIG Japan - #TackleTheRisk



MEDIA: Television