The Most Creative Campaigns & Agencies in Food & Beverages

The most creative campaigns in Food & Beverages in 2017

There’s something hedonistic about the thought of good food and drink, which may be why this category attracts the most light-hearted advertising.

If you need a laugh, this is the category for you. Wit and levity are on display in ad after ad, starting with the latest version of the Snickers hunger games. FP7/CAI found a hilarious way of drumming in the names of the Egyptian soccer team for Coca-Cola, while Responsibility is a beer created purely as a play on words. More seriously, Dentsu managed to find a way of using candy to teach kids how to code. Sweet. But even when Heineken and Publicis Italy wanted to speak out against drinking and driving, they did it in the most charming way, with some special effects wizardry and a British motor racing legend. Cheers for that.


6 — Heineken - No Compromises

BRAND: Heineken

AGENCY: Publicis Italy

MEDIA: Television

6 — Heineken - Designated Driver’s Pledge

BRAND: Heineken

AGENCY: Publicis Italy

MEDIA: Digital

1 — Snickers - Hungerithm

BRAND: Snickers

AGENCY: Clemenger BBDO Melbourne

MEDIA: Case Study

2 — Ezaki Glico - Glicode

BRAND: Ezaki Glico

AGENCY: Dentsu Inc.

MEDIA: Applications

3 — Morton Salt - The One Moment

BRAND: Morton Salt

AGENCY: Ogilvy & Mather

MEDIA: Digital

4 — Coca Cola - The Line Up Song (107s)

BRAND: Coca Cola

AGENCY: FP7/CAI

MEDIA: Web Film

5 — Ubrew - Responsibly the beer

BRAND: Ubrew

AGENCY: McCann Worldgroup Milan

MEDIA: Case Study

6 — Heineken - When You Drive, Never Drink. Jackie

BRAND: Heineken

AGENCY: Publicis Italy

MEDIA: Television

7 — Sagawa Shoyu - Flounder fish

BRAND: Sagawa Shoyu

AGENCY: Ogilvy & Mather Japan GK

MEDIA: Outdoor/Out of Home

8 — Activia - Journey to your Dream/Ingrid

BRAND: Activia

AGENCY: Wunderman

MEDIA: Web Film

9 — DB Export - DB export beer bottle sand

BRAND: DB Export

AGENCY: Colenso BBDO Auckland

MEDIA: Case Study

10 — Moscow Black - Coffee is not a drug

BRAND: Moscow Black

AGENCY: Possible

MEDIA: Case Study