There’s something hedonistic about the thought of good food and drink, which may be why this category attracts the most light-hearted advertising.
If you need a laugh, this is the category for you. Wit and levity are on display in ad after ad, starting with the latest version of the Snickers hunger games. FP7/CAI found a hilarious way of drumming in the names of the Egyptian soccer team for Coca-Cola, while Responsibility is a beer created purely as a play on words. More seriously, Dentsu managed to find a way of using candy to teach kids how to code. Sweet. But even when Heineken and Publicis Italy wanted to speak out against drinking and driving, they did it in the most charming way, with some special effects wizardry and a British motor racing legend. Cheers for that.
AGENCY: Publicis Italy
BRAND: Sagawa Shoyu
AGENCY: Ogilvy & Mather Japan GK
MEDIA: Outdoor/Out of Home
BRAND: DB Export
AGENCY: Colenso BBDO Auckland
MEDIA: Case Study