The Most Creative Campaigns & Agencies in Food & Beverages
The most creative campaigns in Food & Beverages in 2017
There’s something hedonistic about the thought of good food and drink, which may be why this category attracts the most light-hearted advertising.
If you need a laugh, this is the category for you. Wit and levity are on display in ad after ad, starting with the latest version of the Snickers hunger games. FP7/CAI found a hilarious way of drumming in the names of the Egyptian soccer team for Coca-Cola, while Responsibility is a beer created purely as a play on words. More seriously, Dentsu managed to find a way of using candy to teach kids how to code. Sweet. But even when Heineken and Publicis Italy wanted to speak out against drinking and driving, they did it in the most charming way, with some special effects wizardry and a British motor racing legend. Cheers for that.
| Title | Brand | Agency, City |
|---|---|---|
| 1. No Compromises | Heineken | Publicis Italy, Milan |
| 2. Designated Driver’s Pledge | Heineken | Publicis Italy, Milan |
| 3. Hungerithm | Snickers | Clemenger BBDO Melbourne |
| 4. Glicode | Ezaki Glico | Dentsu Inc., Tokyo |
| 5. The One Moment | Morton Salt | Ogilvy & Mather, Chicago |
| 6. The Line Up Song (107s) | Coca Cola | FP7/CAI, Cairo |
| 7. Responsibly the beer | Ubrew | McCann Milan, Milano |
| 8. When You Drive, Never Drink. Jackie | Heineken | Publicis Italy, Milan |
| 9. Flounder fish | Sagawa Shoyu | Ogilvy & Mather Japan GK, Tokyo |
| 10. Journey to your Dream/Ingrid | Activia | Wunderman, Boulogne-Billancourt |
| 11. DB export beer bottle sand | DB Export | Colenso BBDO Auckland |
| 12. Coffee is not a drug | Moscow Black | Possible, Moscow |
6 — Heineken - When You Drive, Never Drink. Jackie
BRAND: Heineken
AGENCY: Publicis Italy
MEDIA: Television
7 — Sagawa Shoyu - Flounder fish
BRAND: Sagawa Shoyu
AGENCY: Ogilvy & Mather Japan GK
MEDIA: Outdoor/Out of Home
9 — DB Export - DB export beer bottle sand
BRAND: DB Export
AGENCY: Colenso BBDO Auckland
MEDIA: Case Study
