The Most Creative Campaigns & Agencies in Food & Beverages

 
There’s something hedonistic about the thought of good food and drink, which may be why this category attracts the most light-hearted advertising.

If you need a laugh, this is the category for you. Wit and levity are on display in ad after ad, starting with the latest version of the Snickers hunger games. FP7/CAI found a hilarious way of drumming in the names of the Egyptian soccer team for Coca-Cola, while Responsibility is a beer created purely as a play on words. More seriously, Dentsu managed to find a way of using candy to teach kids how to code. Sweet. But even when Heineken and Publicis Italy wanted to speak out against drinking and driving, they did it in the most charming way, with some special effects wizardry and a British motor racing legend. Cheers for that.

Most awarded campaigns in Food & Beverages in 2017

Title Brand Agency, City
1.  No Compromises Heineken Publicis Italy, Milan
2.  Designated Driver’s Pledge Heineken Publicis Italy, Milan
3.  Hungerithm Snickers Clemenger BBDO Melbourne
4.  Glicode Ezaki Glico Dentsu Inc., Tokyo
5.  The One Moment Morton Salt Ogilvy Chicago
6.  The Line Up Song (107s) 46664/Coca-Cola FP7/CAI, Cairo
7.  Responsibly the beer Ubrew McCann Worldgroup Italy, Milano
8.  When You Drive, Never Drink. Jackie Heineken Publicis Italy, Milan
9.  Flounder fish Sagawa Shoyu Ogilvy Japan, Tokyo
10.  Journey to your Dream/Ingrid Activia Wunderman, Boulogne-Billancourt
11.  DB export beer bottle sand DB Export Colenso BBDO Auckland
12.  Coffee is not a drug Moscow Black Possible, Moscow

6 — Heineken - No Compromises

BRAND: Heineken

AGENCY: Publicis Italy

MEDIA: Television

6 — Heineken - Designated Driver’s Pledge

BRAND: Heineken

AGENCY: Publicis Italy

MEDIA: Digital

1 — Snickers - Hungerithm

BRAND: Snickers

AGENCY: Clemenger BBDO Melbourne

MEDIA: Case Study

2 — Ezaki Glico - Glicode

BRAND: Ezaki Glico

AGENCY: Dentsu Inc.

MEDIA: Applications

3 — Morton Salt - The One Moment

BRAND: Morton Salt

AGENCY: Ogilvy Chicago

MEDIA: Digital

4 — 46664/Coca-Cola - The Line Up Song (107s)

BRAND: 46664/Coca-Cola

AGENCY: FP7/CAI

MEDIA: Web Film

5 — Ubrew - Responsibly the beer

BRAND: Ubrew

AGENCY: McCann Worldgroup Italy

MEDIA: Case Study

6 — Heineken - When You Drive, Never Drink. Jackie

BRAND: Heineken

AGENCY: Publicis Italy

MEDIA: Television

7 — Sagawa Shoyu - Flounder fish

BRAND: Sagawa Shoyu

MEDIA: Outdoor/Out of Home

8 — Activia - Journey to your Dream/Ingrid

BRAND: Activia

AGENCY: Wunderman

MEDIA: Web Film

9 — DB Export - DB export beer bottle sand

BRAND: DB Export

AGENCY: Colenso BBDO Auckland

MEDIA: Case Study

10 — Moscow Black - Coffee is not a drug

BRAND: Moscow Black

AGENCY: Possible

MEDIA: Case Study