The Most Creative Campaigns & Agencies in Health & Beauty

Sensitivity and innovation are on show in a truly international display of advertising talent.

Beauty is often allied with sensitivity, and that certainly seems to be the case here. Almost every multi award-winning spot or project is about helping or alerting others, from the intriguing “Hearing Test In Disguise”, from CHE Proximity in Australia, to the moving “Handle With Care” by Grey New York (for Gillette) and on down the list to J. Walter Thompson Shanghai’s study of what we’ll do for “That First Hello”. Of course there’s a little humour at hand too: who can resist the uptight motorcycle cop of “Capture” by Universal McCann Bangkok? And by the way, Health & Beauty apparently know no borders: seven countries are present in a list of just ten.

Most awarded campaigns in Health & Beauty in 2017

Title Brand Agency, City
1.  How the hearing test in disguise was made Cochlear Australia and New Zealand CHE Proximity, South Yarra VIC
2.  Savlon Healthy Hands Chalk Sticks Salvon Ogilvy India, Mumbai
3.  Handle with Care Gillette Grey New York
4.  Capture Verena International Co., Ltd. McCann Worldgroup Thailand, Bangkok
5.  5 Year Plan Old Spice Wieden + Kennedy, Portland
6.  Live Fearless / Blood Bodyform AMV BBDO, London
7.  Made by diabetics Accu-Check Voskhod, Ekaterinburg
8.  Tommy Hugs AXE Ponce MullenLowe, Buenos Aires
9.  HeroSmiths 30s Bayer Energy BBDO, Chicago
10.  All For That First Hello Elevit J. Walter Thompson Shanghai

1 — Cochlear Australia and New Zealand - How the hearing test in disguise was made

BRAND: Cochlear Australia and New Zealand

AGENCY: CHE Proximity

MEDIA: Web Film

2 — Salvon - Savlon Healthy Hands Chalk Sticks

BRAND: Salvon

AGENCY: Ogilvy India

MEDIA: Case Study

3 — Gillette - Handle with Care

BRAND: Gillette

AGENCY: Grey New York

MEDIA: Case Study

4 — Verena International Co., Ltd. - Capture

BRAND: Verena International Co., Ltd.

AGENCY: McCann Worldgroup Thailand

MEDIA: Others

5 — Old Spice - 5 Year Plan

BRAND: Old Spice

AGENCY: Wieden + Kennedy

MEDIA: Television

6 — Bodyform - Live Fearless / Blood

BRAND: Bodyform


MEDIA: Television

6 — Accu-Check - Made by diabetics

BRAND: Accu-Check

AGENCY: Voskhod

MEDIA: Web Film

8 — AXE - Tommy Hugs


MEDIA: Television & Cinema

9 — Bayer - HeroSmiths 30s

BRAND: Bayer


MEDIA: Television

10 — Elevit - All For That First Hello

BRAND: Elevit

AGENCY: J. Walter Thompson Shanghai

MEDIA: Digital