The Most Creative Campaigns & Agencies in Health & Beauty

The most creative campaigns in Health & Beauty in 2017

Sensitivity and innovation are on show in a truly international display of advertising talent.

Beauty is often allied with sensitivity, and that certainly seems to be the case here. Almost every multi award-winning spot or project is about helping or alerting others, from the intriguing “Hearing Test In Disguise”, from CHE Proximity in Australia, to the moving “Handle With Care” by Grey New York (for Gillette) and on down the list to J. Walter Thompson Shanghai’s study of what we’ll do for “That First Hello”. Of course there’s a little humour at hand too: who can resist the uptight motorcycle cop of “Capture” by Universal McCann Bangkok? And by the way, Health & Beauty apparently know no borders: seven countries are present in a list of just ten.


1 — Cochlear Australia and New Zealand - How the hearing test in disguise was made

BRAND: Cochlear Australia and New Zealand

AGENCY: CHE Proximity

MEDIA: Web Film

2 — Salvon - Savlon Healthy Hands Chalk Sticks

BRAND: Salvon

AGENCY: Ogilvy India

MEDIA: Case Study

3 — Gillette - Handle with Care

BRAND: Gillette

AGENCY: Grey New York

MEDIA: Case Study

4 — Verena International Co., Ltd. - Capture

BRAND: Verena International Co., Ltd.

AGENCY: McCann Worldgroup Thailand

MEDIA: Web Film

5 — Old Spice - 5 Year Plan

BRAND: Old Spice

AGENCY: Wieden + Kennedy

MEDIA: Television

6 — Bodyform - Live Fearless / Blood

BRAND: Bodyform

AGENCY: AMV BBDO

MEDIA: Television

6 — Accu-Check - Made by diabetics

BRAND: Accu-Check

AGENCY: Voskhod

MEDIA: Web Film

8 — AXE - Tommy Hugs

BRAND: AXE

AGENCY: Ponce MullenLowe

MEDIA: Television & Cinema

9 — Bayer - HeroSmiths 30s

BRAND: Bayer

AGENCY: Energy BBDO

MEDIA: Television

10 — Elevit - All For That First Hello

BRAND: Elevit

AGENCY: J. Walter Thompson Shanghai

MEDIA: Digital