The Most Creative Campaigns & Agencies in Retail

The most creative campaigns in Retail in 2017

Consumers can be reached via many different media, but sometimes a heart-warming film does the job.

OK, it has to be said that the most award-winning ad in this sector couldn’t be more digital. After all, it involved invading…sorry, “entering”…people’s homes via voice recognition. Kudos to DAVID in Miami for that brainwave. Elsewhere, though, ads for John Lewis, Intermarché, Waitrose, Monoprix and H&M all relied on the magic of film and the human touch. Talking of humanity, IKEA went as far as naming its products after relationship glitches (and suggesting them as potential solutions). Perhaps least expectedly of all, print made a comeback, with posters you could cook and an edgy nocturnal vision of Bangkok.


1 — Whopper - Google Home of the Whopper

BRAND: Whopper

AGENCY: DAVID The Agency

MEDIA: Digital

2 — IKEA Canada - IKEA: Cook This Page

BRAND: IKEA Canada

AGENCY: Leo Burnett Toronto

MEDIA: Case Study

3 — John Lewis - #BusterTheBoxer

BRAND: John Lewis

AGENCY: adam&eveDDB

MEDIA: Television

4 — IKEA - Retail Therapy

BRAND: IKEA

AGENCY: Åkestam Holst

MEDIA: Digital

5 — Intermarché - L'amour l'amour

BRAND: Intermarché

AGENCY: Romance

MEDIA: Television

6 — Waitrose - Coming Home

BRAND: Waitrose

AGENCY: adam&eveDDB

MEDIA: Television

7 — Monoprix - Label of Love

BRAND: Monoprix

AGENCY: Rosapark

MEDIA: Television & Cinema

8 — McDonald's - Loving Bangkok Night 1

BRAND: McDonald's

AGENCY: TBWA\Thailand

MEDIA: Print

9 — McDonald's - Loving Bangkok Night 5

BRAND: McDonald's

AGENCY: TBWA\Thailand

MEDIA: Print

10 — H&M - Come Together by Wes Anderson

BRAND: H&M

AGENCY: adam&eveDDB

MEDIA: Web Film