The Most Creative Campaigns & Agencies in Transport & Tourism

A DNA test, a phone conversation and some sheep are among the ingredients that persuaded people to travel last year.

Why do we travel? To escape, certainly. To discover somewhere new. And also to find out something new about ourselves. All of these options are on offer in last year’s suitcase of creative hits, starting with a now-famous DNA test in which some rather narrow-minded folk found they were closer to their neighbours than they had imagined. Elsewhere, tourists could call Sweden to find out what it was really like or trek around Ireland in search of carved wooden doors inspired by Game of Thrones. Feeling a little left out, the citizens of the Faroe Islands strapped some cameras to sheep and let them film the rugged landscape for Google Maps. In other words, advertising in the travel sector is as diverse as the little planet we call home.

Most awarded campaigns in Transport & Tourism in 2017

Title Brand Agency, City
1.  The DNA Journey Momondo & Co./NOA, København K
2.  The Swedish Number (132s) Swedish Tourist Association Ingo, Stockholm
3.  Doors Of Thrones Tourism Ireland Publicis London
4.  Quest To LEGOLAND LEGOLAND Florida Resort VML, New York
5.  Dinner with Georgia Georgia And Travel Windfor's, Tbilisi
6.  Google Sheep View (Case Film) Visit Faroe Islands Liquidminds, Frederiksberg
7.  Tequila Cloud Mexico Tourism Board LAPIZ Hispanic Marketing, Chicago
8.  Cinema to go Air France BETC Paris, Pantin
9.  Ciudad Juarez Aeromexico Ogilvy México
10.  Rio Bravo Aeromexico Ogilvy México

1 — Momondo - The DNA Journey

BRAND: Momondo


MEDIA: Branded Content

2 — Swedish Tourist Association - The Swedish Number (132s)

BRAND: Swedish Tourist Association


MEDIA: Direct Marketing

3 — Tourism Ireland - Doors Of Thrones

BRAND: Tourism Ireland

AGENCY: Publicis London

MEDIA: Case Study

4 — LEGOLAND Florida Resort - Quest To LEGOLAND

BRAND: LEGOLAND Florida Resort


MEDIA: Gaming

5 — Georgia And Travel - Dinner with Georgia

BRAND: Georgia And Travel

AGENCY: Windfor's

MEDIA: Case Study

6 — Visit Faroe Islands - Google Sheep View (Case Film)

BRAND: Visit Faroe Islands

AGENCY: Liquidminds

MEDIA: Case Study

7 — Mexico Tourism Board - Tequila Cloud

BRAND: Mexico Tourism Board

AGENCY: LAPIZ Hispanic Marketing

MEDIA: Outdoor/Out of Home

8 — Air France - Cinema to go

BRAND: Air France


MEDIA: Case Study

9 — Aeromexico - Ciudad Juarez

BRAND: Aeromexico

AGENCY: Ogilvy México

MEDIA: Print

10 — Aeromexico - Rio Bravo

BRAND: Aeromexico

AGENCY: Ogilvy México

MEDIA: Print