The Most Creative Campaigns & Agencies in Finance
The most creative campaigns in Finance in 2018
Don’t yawn when you read the word “finance” – these were some of the most innovative campaigns out there.
OK, so Fearless Girl was back on top again, which as one of the decade’s defining campaigns is fair enough. Maybe we’ll see her next year, too. But edging close to the top slot was the Thai film “Friendshit”, the most bonkers film about a banking app that you can possibly imagine. Everyone also chortled at Try from Norway’s “Silent Night” film, which took the “yikes, disaster” genre of insurance advertising to a whole new level. Over in Brazil, R/GA took the bull by the horns and redesigned the whole banking experience from the bottom up, making it digital, mobile and – guess what? – kind of fun. These days, ad agencies really do have the power to change lives.
THE MOST CREATIVE ADS IN FINANCE IN 2018
| Title | Brand | Agency, City |
|---|---|---|
| 1. Fearless Girl Arrives | State Street Global Advisors | McCann Worldgroup, New York |
| 2. Friendshit | Kasiskornbank | GREYnJ United, Bangkok |
| 3. Pride jersey | AIG Japan | TBWA\HAKUHODO, Tokyo |
| 4. Next Bank | Banco Bradesco | R/GA, São Paulo |
| 5. 2 Minute Shower Songs | Sanlam | King James, Cape Town |
| 6. Sweet Change | PAYTM WALLET | McCann Mumbai |
| 7. Inconvenience Stores | Swann motorcycle Insurance Australia | CHE Proximity, South Yarra VIC |
| 8. Uk Shona Kwelanga | Sanlam | King James, Cape Town |
| 9. Tap For Your Town | MasterCard Contactless | McCann Sydney |
| 10. Sberbank neighborhoods | Sberbank | Good LLC, Moscow |
| 11. Stay Live. Stay Alive | SM Polis Insurance | Voskhod, Ekaterinburg |
| 12. Help. It’s what Australians do. | Westpac | DDB Sydney, Ultimo |
| 13. The Edible Business Card | Saga Nori (Seaweed) / City Promotion | Geometry Global Japan, Tokyo |
| 14. Thank You Thailand | Smk Health Insurance By Fit | Rabbit's Tale Co.,Ltd, Bangkok |
| 15. The Animals' Own Emergency Number | DNB Animal Insurance | TRY/Apt, Oslo |
1 — State Street Global Advisors - Fearless Girl Arrives
BRAND: State Street Global Advisors
AGENCY: McCann Worldgroup
MEDIA: Case Study
7 — Swann motorcycle Insurance Australia - Inconvenience Stores
BRAND: Swann motorcycle Insurance Australia
AGENCY: CHE Proximity
MEDIA: Case Study
9 — MasterCard Contactless - Tap For Your Town
BRAND: MasterCard Contactless
AGENCY: McCann Sydney
MEDIA: Television
11 — SM Polis Insurance - Stay Live. Stay Alive
BRAND: SM Polis Insurance
AGENCY: Voskhod
MEDIA: Radio
13 — Saga Nori (Seaweed) / City Promotion - The Edible Business Card
BRAND: Saga Nori (Seaweed) / City Promotion
AGENCY: Geometry Global Japan
MEDIA: E-Commerce
13 — Smk Health Insurance By Fit - Thank You Thailand
BRAND: Smk Health Insurance By Fit
MEDIA: Web Film
15 — DNB Animal Insurance - The Animals' Own Emergency Number
BRAND: DNB Animal Insurance
AGENCY: TRY/Apt
MEDIA: Television
