The Most Creative Campaigns & Agencies in Finance

The most creative campaigns in Finance in 2018

Don’t yawn when you read the word “finance” – these were some of the most innovative campaigns out there.

OK, so Fearless Girl was back on top again, which as one of the decade’s defining campaigns is fair enough. Maybe we’ll see her next year, too. But edging close to the top slot was the Thai film “Friendshit”, the most bonkers film about a banking app that you can possibly imagine. Everyone also chortled at Try from Norway’s “Silent Night” film, which took the “yikes, disaster” genre of insurance advertising to a whole new level. Over in Brazil, R/GA took the bull by the horns and redesigned the whole banking experience from the bottom up, making it digital, mobile and – guess what? – kind of fun. These days, ad agencies really do have the power to change lives.

THE MOST CREATIVE ADS IN FINANCE IN 2018

Title Brand Agency, City
1.  Fearless Girl Arrives State Street Global Advisors McCann Worldgroup, New York
2.  Friendshit Kasiskornbank GREYnJ United, Bangkok
3.  Pride jersey AIG Japan TBWA\HAKUHODO, Tokyo
4.  Next Bank Banco Bradesco R/GA, São Paulo
5.  2 Minute Shower Songs Sanlam King James, Cape Town
6.  Sweet Change PAYTM WALLET McCann Mumbai
7.  Inconvenience Stores Swann motorcycle Insurance Australia CHE Proximity, South Yarra VIC
8.  Uk Shona Kwelanga Sanlam King James, Cape Town
9.   Tap For Your Town MasterCard Contactless McCann Sydney
10.  Sberbank neighborhoods Sberbank Good LLC, Moscow
11.  Stay Live. Stay Alive SM Polis Insurance Voskhod, Ekaterinburg
12.  Help. It’s what Australians do. Westpac DDB Sydney, Ultimo
13.  The Edible Business Card Saga Nori (Seaweed) / City Promotion Geometry Global Japan, Tokyo
14.  Thank You Thailand Smk Health Insurance By Fit Rabbit's Tale Co.,Ltd, Bangkok
15.  The Animals' Own Emergency Number DNB Animal Insurance TRY/Apt, Oslo

1 — State Street Global Advisors - Fearless Girl Arrives

BRAND: State Street Global Advisors

AGENCY: McCann Worldgroup

MEDIA: Case Study

2 — Kasiskornbank - Friendshit

BRAND: Kasiskornbank

AGENCY: GREYnJ United

MEDIA: Television

3 — AIG Japan - Pride jersey

BRAND: AIG Japan

AGENCY: TBWA\HAKUHODO

MEDIA: Web Film

4 — Banco Bradesco - Next Bank

BRAND: Banco Bradesco

AGENCY: R/GA

MEDIA: Television & Cinema

5 — Sanlam - 2 Minute Shower Songs

BRAND: Sanlam

AGENCY: King James

MEDIA: Radio

6 — PAYTM WALLET - Sweet Change

BRAND: PAYTM WALLET

AGENCY: McCann Mumbai

MEDIA: Direct Marketing

7 — Swann motorcycle Insurance Australia - Inconvenience Stores

BRAND: Swann motorcycle Insurance Australia

AGENCY: CHE Proximity

MEDIA: Case Study

8 — Sanlam - Uk Shona Kwelanga

BRAND: Sanlam

AGENCY: King James

MEDIA: Digital

9 — MasterCard Contactless - Tap For Your Town

BRAND: MasterCard Contactless

AGENCY: McCann Sydney

MEDIA: Television

10 — Sberbank - Sberbank neighborhoods

BRAND: Sberbank

AGENCY: Good LLC

MEDIA: Case Study

11 — SM Polis Insurance - Stay Live. Stay Alive

BRAND: SM Polis Insurance

AGENCY: Voskhod

MEDIA: Radio

12 — Westpac - Help. It’s what Australians do.

BRAND: Westpac

AGENCY: DDB Sydney

MEDIA: Television

13 — Saga Nori (Seaweed) / City Promotion - The Edible Business Card

BRAND: Saga Nori (Seaweed) / City Promotion

AGENCY: Geometry Global Japan

MEDIA: E-Commerce

13 — Smk Health Insurance By Fit - Thank You Thailand

BRAND: Smk Health Insurance By Fit

MEDIA: Web Film

15 — DNB Animal Insurance - The Animals' Own Emergency Number

BRAND: DNB Animal Insurance

AGENCY: TRY/Apt

MEDIA: Television