The Most Creative Campaigns & Agencies in Food & Beverages

The most creative campaigns in Food & Beverages in 2018

Share your stuff or keep it all to yourself? The big hits in this segment go to both extremes.

While DDB Chicago and Skittles decided to “Exclusive the Rainbow” by showing their latest Super Bowl ad to an audience of one, Fitzgerald+CO and Coca-Cola created individual songs for bearers of the thousands of first names on its Coke bottles. And quite a few that weren’t featured, too. It was all pretty generous given that Steinlager and Guinness actually got rival rugby fans to fight for advertising space – albeit digitally – at an airport. Food is normally about comfort, but we all know that British brand Marmite isn’t for everyone, which is why you could test your genes to find out if you were a natural liker or hater, thanks to adam&eveDDB. Just as clever was the tagging project from Brazilian agency Africa that indelibly linked Budweiser to the history of music.

THE MOST CREATIVE ADS IN FOOD & BEVERAGES IN 2018

Title Brand Agency, City
1.  Exclusive the Rainbow case study Skittles DDB Chicago
2.  Exclusive the Rainbow Announcement Skittles DDB Chicago
3.  Share a Coke 1,000 Name Celebration Coca-Cola Fitzco, Atlanta
4.  Fight for Territory Steinlager DDB New Zealand, Auckland
5.  The Gene Project Marmite adam&eveDDB, London
6.  Soccer song for change Carling black label - anti women abuse initiative Ogilvy & Mather Cape Town
7.  Tagwords (Film Case) Budweiser Africa, São Paulo
8.  This Coke is a Fanta Coca-Cola David The Agency, São Paulo
9.  Le BECK’s: The Legendary Beer Can BECK’s Pils Serviceplan Campaign International, Hamburg
10.  Geoff Kraft Heinz Y&R New Zealand, Parnell
11.  Music Liberates Music Bacardi X Major Lazer BBDO New York
12.  Pleasure Icon Magnum LOLA MullenLowe, Madrid
13.  The Unbreakable Rainbow Ben & Jerry's 180heartbeats + JvM, Warszawa
14.  Airport Bathrooms Snickers BBDO New York
15.  Credit card chip reader Snickers BBDO New York

1 — Skittles - Exclusive the Rainbow case study

BRAND: Skittles

AGENCY: DDB Chicago

MEDIA: Others

2 — Skittles - Exclusive the Rainbow Announcement

BRAND: Skittles

AGENCY: DDB Chicago

MEDIA: Web Film

3 — Coca-Cola - Share a Coke 1,000 Name Celebration

BRAND: Coca-Cola

AGENCY: Fitzco

MEDIA: Digital

4 — Steinlager - Fight for Territory

BRAND: Steinlager

AGENCY: DDB New Zealand

MEDIA: Digital

5 — Marmite - The Gene Project

BRAND: Marmite

AGENCY: adam&eveDDB

MEDIA: Web Film

6 — Carling black label - anti women abuse initiative - Soccer song for change

BRAND: Carling black label - anti women abuse initiative

AGENCY: Ogilvy & Mather Cape Town

MEDIA: Radio

7 — Budweiser - Tagwords (Film Case)

BRAND: Budweiser

AGENCY: Africa

MEDIA: Outdoor/Out of Home

7 — Coca-Cola - This Coke is a Fanta

BRAND: Coca-Cola

AGENCY: David The Agency

MEDIA: Television & Cinema

9 — BECK’s Pils - Le BECK’s: The Legendary Beer Can

BRAND: BECK’s Pils

MEDIA: Packaging, Branding & Design

10 — Kraft Heinz - Geoff

BRAND: Kraft Heinz

AGENCY: Y&R New Zealand

MEDIA: Web Film

11 — Bacardi X Major Lazer - Music Liberates Music

BRAND: Bacardi X Major Lazer

AGENCY: BBDO New York

MEDIA: Case Study

12 — Magnum - Pleasure Icon

BRAND: Magnum

AGENCY: LOLA MullenLowe

MEDIA: Print

13 — Ben & Jerry's - The Unbreakable Rainbow

BRAND: Ben & Jerry's

MEDIA: Case Study

14 — Snickers - Airport Bathrooms

BRAND: Snickers

AGENCY: BBDO New York

MEDIA: Radio

14 — Snickers - Credit card chip reader

BRAND: Snickers

AGENCY: BBDO New York

MEDIA: Radio