The Most Creative Campaigns & Agencies in Food & Beverages
While DDB Chicago and Skittles decided to “Exclusive the Rainbow” by showing their latest Super Bowl ad to an audience of one, Fitzgerald+CO and Coca-Cola created individual songs for bearers of the thousands of first names on its Coke bottles. And quite a few that weren’t featured, too. It was all pretty generous given that Steinlager and Guinness actually got rival rugby fans to fight for advertising space – albeit digitally – at an airport. Food is normally about comfort, but we all know that British brand Marmite isn’t for everyone, which is why you could test your genes to find out if you were a natural liker or hater, thanks to adam&eveDDB. Just as clever was the tagging project from Brazilian agency Africa that indelibly linked Budweiser to the history of music.
Most awarded campaigns in Food & Beverages in 2018
| Title | Brand | Agency, City |
|---|---|---|
| 1. Exclusive the Rainbow case study | Skittles | DDB Chicago |
| 2. Exclusive the Rainbow Announcement | Skittles | DDB Chicago |
| 3. Share a Coke 1,000 Name Celebration | 46664/Coca-Cola | Fitzco, Atlanta |
| 4. Fight for Territory | Steinlager | DDB New Zealand, Auckland |
| 5. The Gene Project | Marmite | adam&eveDDB, London |
| 6. Soccer song for change | Carling black label - anti women abuse initiative | Ogilvy South Africa, Cape Town |
| 7. Tagwords (Film Case) | Budweiser | Africa, São Paulo |
| 8. This Coke is a Fanta | 46664/Coca-Cola | David The Agency, São Paulo |
| 9. Le BECK’s: The Legendary Beer Can | BECK’s Pils | Serviceplan Campaign, Hamburg |
| 10. Geoff | Kraft Heinz | VMLY&R New Zealand, Auckland |
| 11. Music Liberates Music | Bacardi X Major Lazer | BBDO New York |
| 12. Pleasure Icon | Magnum | LOLA MullenLowe, Madrid |
| 13. The Unbreakable Rainbow | Ben & Jerry's | 180heartbeats + JvM, Warszawa |
| 14. Airport Bathrooms | Snickers | BBDO New York |
| 15. Credit card chip reader | Snickers | BBDO New York |
2 — Skittles - Exclusive the Rainbow Announcement
BRAND: Skittles
AGENCY: DDB Chicago
MEDIA: Web Film
3 — 46664/Coca-Cola - Share a Coke 1,000 Name Celebration
BRAND: 46664/Coca-Cola
AGENCY: Fitzco
MEDIA: Digital
6 — Carling black label - anti women abuse initiative - Soccer song for change
BRAND: Carling black label - anti women abuse initiative
MEDIA: Radio
7 — 46664/Coca-Cola - This Coke is a Fanta
BRAND: 46664/Coca-Cola
AGENCY: David The Agency
MEDIA: Television & Cinema
9 — BECK’s Pils - Le BECK’s: The Legendary Beer Can
BRAND: BECK’s Pils
MEDIA: Packaging, Branding & Design
11 — Bacardi X Major Lazer - Music Liberates Music
BRAND: Bacardi X Major Lazer
AGENCY: BBDO New York
MEDIA: Case Study
