The Most Creative Campaigns & Agencies in Food & Beverages
The most creative campaigns in Food & Beverages in 2018
Share your stuff or keep it all to yourself? The big hits in this segment go to both extremes.
While DDB Chicago and Skittles decided to “Exclusive the Rainbow” by showing their latest Super Bowl ad to an audience of one, Fitzgerald+CO and Coca-Cola created individual songs for bearers of the thousands of first names on its Coke bottles. And quite a few that weren’t featured, too. It was all pretty generous given that Steinlager and Guinness actually got rival rugby fans to fight for advertising space – albeit digitally – at an airport. Food is normally about comfort, but we all know that British brand Marmite isn’t for everyone, which is why you could test your genes to find out if you were a natural liker or hater, thanks to adam&eveDDB. Just as clever was the tagging project from Brazilian agency Africa that indelibly linked Budweiser to the history of music.
THE MOST CREATIVE ADS IN FOOD & BEVERAGES IN 2018
| Title | Brand | Agency, City |
|---|---|---|
| 1. Exclusive the Rainbow case study | Skittles | DDB Chicago |
| 2. Exclusive the Rainbow Announcement | Skittles | DDB Chicago |
| 3. Share a Coke 1,000 Name Celebration | Coca-Cola | Fitzco, Atlanta |
| 4. Fight for Territory | Steinlager | DDB New Zealand, Auckland |
| 5. The Gene Project | Marmite | adam&eveDDB, London |
| 6. Soccer song for change | Carling black label - anti women abuse initiative | Ogilvy & Mather Cape Town |
| 7. Tagwords (Film Case) | Budweiser | Africa, São Paulo |
| 8. This Coke is a Fanta | Coca-Cola | David The Agency, São Paulo |
| 9. Le BECK’s: The Legendary Beer Can | BECK’s Pils | Serviceplan Campaign International, Hamburg |
| 10. Geoff | Kraft Heinz | Y&R New Zealand, Parnell |
| 11. Music Liberates Music | Bacardi X Major Lazer | BBDO New York |
| 12. Pleasure Icon | Magnum | LOLA MullenLowe, Madrid |
| 13. The Unbreakable Rainbow | Ben & Jerry's | 180heartbeats + JvM, Warszawa |
| 14. Airport Bathrooms | Snickers | BBDO New York |
| 15. Credit card chip reader | Snickers | BBDO New York |
2 — Skittles - Exclusive the Rainbow Announcement
BRAND: Skittles
AGENCY: DDB Chicago
MEDIA: Web Film
6 — Carling black label - anti women abuse initiative - Soccer song for change
BRAND: Carling black label - anti women abuse initiative
AGENCY: Ogilvy & Mather Cape Town
MEDIA: Radio
7 — Coca-Cola - This Coke is a Fanta
BRAND: Coca-Cola
AGENCY: David The Agency
MEDIA: Television & Cinema
9 — BECK’s Pils - Le BECK’s: The Legendary Beer Can
BRAND: BECK’s Pils
MEDIA: Packaging, Branding & Design
11 — Bacardi X Major Lazer - Music Liberates Music
BRAND: Bacardi X Major Lazer
AGENCY: BBDO New York
MEDIA: Case Study
