The Most Creative Campaigns & Agencies in Health & Beauty
The most creative campaigns in Health & Beauty in 2018
The sound of taboos being smashed almost overwhelmed the buzz of innovation.
Health can sometimes include sensitive or messy subjects that are a little awkward to talk about in advertising. But last year, at least two agencies rejected that idea by talking openly about periods without resorting to blue water: AMV BBDO with its “Blood Normal” campaign, and DDB Mudra with its terrific idea of liberating Indian prostitutes by encouraging them to learn another trade during their only days off – their period days. Elsewhere, J. Walter Thompson in Bangkok boldly made an ad for Kleenex that was all about bullying, resilience and redemption. It was also a great year for McCann in this category, which had four entries in the top ten, three of which were from its Birmingham, UK agency for the “prick free” glucose monitoring campaign. So funny that if you hear it while sipping a cup of tea, health problems may ensue.
THE MOST CREATIVE ADS IN HEALTH & BEAUTY IN 2018
| Title | Brand | Agency, City |
|---|---|---|
| 1. Blood normal | Essity / Libresse | AMV BBDO, London |
| 2. Blink to speak | Social service | TBWA\India, Mumbai |
| 3. The World's First Baby Marathon | Huggies | Ogilvy South Africa, Bryanston |
| 4. Ryan & Suzie | G6 Glucose Monitoring System | McCann Birmingham, Solihull |
| 5. Capture | Verena International Co., Ltd. | McCann Worldgroup Thailand, Bangkok |
| 6. Tinydoll | Kleenex | J. Walter Thompson Bangkok |
| 7. Project Free Period | Stayfree | DDB Mudra, Mumbai |
| 8. Fistbump | G6 Glucose Monitoring System | McCann Birmingham, Solihull |
| 9. Mindhole | G6 Glucose Monitoring System | McCann Birmingham, Solihull |
| 10. How the hearing test in disguise was made | Cochlear Australia and New Zealand | CHE Proximity, South Yarra VIC |
| 11. The Party Bus | Shiseido | |
| 12. Living room | STIOLTO RESPIMAT | FCB Health, New York |
| 13. Shitty Paper – Made From Hate | Shitty Paper | Philipp und Keuntje GmbH, Hamburg |
| 14. Break Bread Smash Stigma | Casey House | Bensimon Byrne, Toronto |
| 15. HeroSmiths | Bayer | Energy BBDO, Chicago |
2 — Social service - Blink to speak
BRAND: Social service
AGENCY: TBWA\India
MEDIA: Direct Marketing
3 — Huggies - The World's First Baby Marathon
BRAND: Huggies
AGENCY: Ogilvy South Africa
MEDIA: Digital
4 — G6 Glucose Monitoring System - Ryan & Suzie
BRAND: G6 Glucose Monitoring System
AGENCY: McCann Birmingham
MEDIA: Radio
5 — Verena International Co., Ltd. - Capture
BRAND: Verena International Co., Ltd.
AGENCY: McCann Worldgroup Thailand
MEDIA: Others
8 — G6 Glucose Monitoring System - Fistbump
BRAND: G6 Glucose Monitoring System
AGENCY: McCann Birmingham
MEDIA: Radio
8 — G6 Glucose Monitoring System - Mindhole
BRAND: G6 Glucose Monitoring System
AGENCY: McCann Birmingham
MEDIA: Radio
10 — Cochlear Australia and New Zealand - How the hearing test in disguise was made
BRAND: Cochlear Australia and New Zealand
AGENCY: CHE Proximity
MEDIA: Web Film
12 — STIOLTO RESPIMAT - Living room
BRAND: STIOLTO RESPIMAT
AGENCY: FCB Health
MEDIA: Outdoor/Out of Home
13 — Shitty Paper - Shitty Paper – Made From Hate
BRAND: Shitty Paper
AGENCY: Philipp und Keuntje GmbH
MEDIA: Television & Cinema
14 — Casey House - Break Bread Smash Stigma
BRAND: Casey House
AGENCY: Bensimon Byrne
MEDIA: Web Film
