The Most Creative Campaigns & Agencies in Health & Beauty

The most creative campaigns in Health & Beauty in 2018

The sound of taboos being smashed almost overwhelmed the buzz of innovation.

Health can sometimes include sensitive or messy subjects that are a little awkward to talk about in advertising. But last year, at least two agencies rejected that idea by talking openly about periods without resorting to blue water: AMV BBDO with its “Blood Normal” campaign, and DDB Mudra with its terrific idea of liberating Indian prostitutes by encouraging them to learn another trade during their only days off – their period days. Elsewhere, J. Walter Thompson in Bangkok boldly made an ad for Kleenex that was all about bullying, resilience and redemption. It was also a great year for McCann in this category, which had four entries in the top ten, three of which were from its Birmingham, UK agency for the “prick free” glucose monitoring campaign. So funny that if you hear it while sipping a cup of tea, health problems may ensue.

THE MOST CREATIVE ADS IN HEALTH & BEAUTY IN 2018

Title Brand Agency, City
1.  Blood normal Essity / Libresse AMV BBDO, London
2.  Blink to speak Social service TBWA\India, Mumbai
3.  The World's First Baby Marathon Huggies Ogilvy South Africa, Bryanston
4.  Ryan & Suzie G6 Glucose Monitoring System McCann Birmingham, Solihull
5.  Capture Verena International Co., Ltd. McCann Worldgroup Thailand, Bangkok
6.  Tinydoll Kleenex J. Walter Thompson Bangkok
7.  Project Free Period Stayfree DDB Mudra, Mumbai
8.  Fistbump G6 Glucose Monitoring System McCann Birmingham, Solihull
9.  Mindhole G6 Glucose Monitoring System McCann Birmingham, Solihull
10.  How the hearing test in disguise was made Cochlear Australia and New Zealand CHE Proximity, South Yarra VIC
11.  The Party Bus Shiseido
12.  Living room STIOLTO RESPIMAT FCB Health, New York
13.  Shitty Paper – Made From Hate Shitty Paper Philipp und Keuntje GmbH, Hamburg
14.  Break Bread Smash Stigma Casey House Bensimon Byrne, Toronto
15.  HeroSmiths Bayer Energy BBDO, Chicago

1 — Essity / Libresse - Blood normal

BRAND: Essity / Libresse

AGENCY: AMV BBDO

MEDIA: Digital

2 — Social service - Blink to speak

BRAND: Social service

AGENCY: TBWA\India

MEDIA: Direct Marketing

3 — Huggies - The World's First Baby Marathon

BRAND: Huggies

AGENCY: Ogilvy South Africa

MEDIA: Digital

4 — G6 Glucose Monitoring System - Ryan & Suzie

BRAND: G6 Glucose Monitoring System

AGENCY: McCann Birmingham

MEDIA: Radio

5 — Verena International Co., Ltd. - Capture

BRAND: Verena International Co., Ltd.

AGENCY: McCann Worldgroup Thailand

MEDIA: Others

6 — Kleenex - Tinydoll

BRAND: Kleenex

AGENCY: J. Walter Thompson Bangkok

MEDIA: Case Study

7 — Stayfree - Project Free Period

BRAND: Stayfree

AGENCY: DDB Mudra

MEDIA: Case Study

8 — G6 Glucose Monitoring System - Fistbump

BRAND: G6 Glucose Monitoring System

AGENCY: McCann Birmingham

MEDIA: Radio

8 — G6 Glucose Monitoring System - Mindhole

BRAND: G6 Glucose Monitoring System

AGENCY: McCann Birmingham

MEDIA: Radio

10 — Cochlear Australia and New Zealand - How the hearing test in disguise was made

BRAND: Cochlear Australia and New Zealand

AGENCY: CHE Proximity

MEDIA: Web Film

11 — Shiseido - The Party Bus

BRAND: Shiseido

MEDIA: Web Film

12 — STIOLTO RESPIMAT - Living room

BRAND: STIOLTO RESPIMAT

AGENCY: FCB Health

MEDIA: Outdoor/Out of Home

13 — Shitty Paper - Shitty Paper – Made From Hate

BRAND: Shitty Paper

AGENCY: Philipp und Keuntje GmbH

MEDIA: Television & Cinema

14 — Casey House - Break Bread Smash Stigma

BRAND: Casey House

AGENCY: Bensimon Byrne

MEDIA: Web Film

15 — Bayer - HeroSmiths

BRAND: Bayer

AGENCY: Energy BBDO

MEDIA: Television