The Most Creative Campaigns & Agencies in Retail
The most creative campaigns in Retail in 2018
Supermarkets battled with fast food outlets for primacy, but a fake brand almost stole the show.
If you think retail is all about window displays and aisles, think again. Burger King and McDonald’s dominated this sector, with KFC also making an appearance. Leading the pack, though, was French supermarket Carrefour, which defied the law to sell fruit and vegetables grown from seeds “banned” by the EU thanks to the clout of the agro-chemical giants. It was almost as worrying as the “scary clowns” Burger King invited to its stores for free meals on Halloween, as a light-hearted jab at its competitor. But perhaps the most amusing act of vengeance was by Diesel, which stole a march on counterfeiters by selling fake merchandise, branded DEISEL, that turned out to be real.
THE MOST CREATIVE ADS IN RETAIL IN 2018
| Title | Brand | Agency, City |
|---|---|---|
| 1. Black Supermarket | Carrefour | Marcel, PARIS |
| 2. Scary Clown Night | Burger King | LOLA MullenLowe, Madrid |
| 3. The most German supermarket | VIELFALT KAMPAGNE | Jung von Matt/Alster, Hamburg |
| 4. Rhythm of Love Wall | 7-Eleven | ADK Taiwan, Taipei |
| 5. Deisel: Go With the Fake | Diesel | Publicis New York |
| 6. Loving "It" | Burger King | Grabarz & Partner, Hamburg |
| 7. Dragster | KFC | Ogilvy Hong Kong |
| 8. The Flip | McDonald's | We Are Unlimited, Chicago |
| 9. Google Home of the Whopper | Whopper | DAVID The Agency, Miami |
| 10. Christmas 2117 | Edeka | Jung von Matt/Alster, Hamburg |
| 11. Heroes | KFC | Ogilvy Hong Kong |
| 12. Shuttle | KFC | Ogilvy Hong Kong |
| 13. Pee Ad | IKEA | Åkestam Holst, Stockholm |
| 14. The Flip - Women's Day 2018 | McDonald's | We Are Unlimited, Chicago |
| 15. The Meeting | Mcdonald's 24 Hour Restaurants | TBWA\Thailand, Bangkok |
3 — VIELFALT KAMPAGNE - The most German supermarket
BRAND: VIELFALT KAMPAGNE
AGENCY: Jung von Matt/Alster
MEDIA: Outdoor/Out of Home
6 — Burger King - Loving "It"
BRAND: Burger King
AGENCY: Grabarz & Partner
MEDIA: Outdoor/Out of Home
14 — McDonald's - The Flip - Women's Day 2018
BRAND: McDonald's
AGENCY: We Are Unlimited
MEDIA: Print
15 — Mcdonald's 24 Hour Restaurants - The Meeting
BRAND: Mcdonald's 24 Hour Restaurants
AGENCY: TBWA\Thailand
MEDIA: Print
