The Most Creative Campaigns & Agencies in Retail

The most creative campaigns in Retail in 2018

Supermarkets battled with fast food outlets for primacy, but a fake brand almost stole the show.

If you think retail is all about window displays and aisles, think again. Burger King and McDonald’s dominated this sector, with KFC also making an appearance. Leading the pack, though, was French supermarket Carrefour, which defied the law to sell fruit and vegetables grown from seeds “banned” by the EU thanks to the clout of the agro-chemical giants. It was almost as worrying as the “scary clowns” Burger King invited to its stores for free meals on Halloween, as a light-hearted jab at its competitor. But perhaps the most amusing act of vengeance was by Diesel, which stole a march on counterfeiters by selling fake merchandise, branded DEISEL, that turned out to be real.

THE MOST CREATIVE ADS IN RETAIL IN 2018

Title Brand Agency, City
1.  Black Supermarket Carrefour Marcel, PARIS
2.  Scary Clown Night Burger King LOLA MullenLowe, Madrid
3.  The most German supermarket VIELFALT KAMPAGNE Jung von Matt/Alster, Hamburg
4.  Rhythm of Love Wall 7-Eleven ADK Taiwan, Taipei
5.  Deisel: Go With the Fake Diesel Publicis New York
6.  Loving "It" Burger King Grabarz & Partner, Hamburg
7.  Dragster KFC Ogilvy Hong Kong
8.  The Flip McDonald's We Are Unlimited, Chicago
9.  Google Home of the Whopper Whopper DAVID The Agency, Miami
10.  Christmas 2117 Edeka Jung von Matt/Alster, Hamburg
11.  Heroes KFC Ogilvy Hong Kong
12.  Shuttle KFC Ogilvy Hong Kong
13.  Pee Ad IKEA Åkestam Holst, Stockholm
14.  The Flip - Women's Day 2018 McDonald's We Are Unlimited, Chicago
15.  The Meeting Mcdonald's 24 Hour Restaurants TBWA\Thailand, Bangkok

1 — Carrefour - Black Supermarket

BRAND: Carrefour

AGENCY: Marcel

MEDIA: Case Study

2 — Burger King - Scary Clown Night

BRAND: Burger King

AGENCY: LOLA MullenLowe

MEDIA: Case Study

3 — VIELFALT KAMPAGNE - The most German supermarket

BRAND: VIELFALT KAMPAGNE

AGENCY: Jung von Matt/Alster

MEDIA: Outdoor/Out of Home

4 — 7-Eleven - Rhythm of Love Wall

BRAND: 7-Eleven

MEDIA: Digital

5 — Diesel - Deisel: Go With the Fake

BRAND: Diesel

AGENCY: Publicis New York

MEDIA: Web Film

6 — Burger King - Loving "It"

BRAND: Burger King

AGENCY: Grabarz & Partner

MEDIA: Outdoor/Out of Home

7 — KFC - Dragster

BRAND: KFC

AGENCY: Ogilvy Hong Kong

MEDIA: Print

8 — McDonald's - The Flip

BRAND: McDonald's

AGENCY: We Are Unlimited

MEDIA: Web Film

9 — Whopper - Google Home of the Whopper

BRAND: Whopper

AGENCY: DAVID The Agency

MEDIA: Digital

9 — Edeka - Christmas 2117

BRAND: Edeka

AGENCY: Jung von Matt/Alster

MEDIA: Television

11 — KFC - Heroes

BRAND: KFC

AGENCY: Ogilvy Hong Kong

MEDIA: Print

11 — KFC - Shuttle

BRAND: KFC

AGENCY: Ogilvy Hong Kong

MEDIA: Print

13 — IKEA - Pee Ad

BRAND: IKEA

AGENCY: Åkestam Holst

MEDIA: Web Film

14 — McDonald's - The Flip - Women's Day 2018

BRAND: McDonald's

AGENCY: We Are Unlimited

MEDIA: Print

15 — Mcdonald's 24 Hour Restaurants - The Meeting

BRAND: Mcdonald's 24 Hour Restaurants

AGENCY: TBWA\Thailand

MEDIA: Print