The Most Creative Campaigns & Agencies in Transport & Tourism
The most creative campaigns in Transport & Tourism in 2018
Alternatives to crowded cities, cardboard boxes and a legendary Australian featured in some of the most moving travel campaigns.
Some of the biggest hits in transport and tourism were more about mobility than travel. Take the wonderful “Boxes” spot for Uber from Forsman & Bodernfors, which was all about unlocking traffic-clogged cities. Similar yet entirely different was Jung Von Matt’s genius idea of turning an Adidas sports shoe into an annual ticket, to persuade young people to take the subway. McCann New York scored big with an album featuring a selection of love songs that overturned gender clichés – all to promote MGM Resorts in Las Vegas, the marriage capital of the U.S. For Australia, Droga 5 created a mock trailer for a film featuring Crocodile Dundee’s hapless son. Elsewhere, a surf photographer abandoned the beaches of paradise for the storm-battered Lofoten archipelago in Norway, where he found a different kind of nirvana.
THE MOST CREATIVE ADS IN TRANSPORT & TOURISM IN 2018
| Title | Brand | Agency, City |
|---|---|---|
| 1. The ticket-shoe | Berliner Verkehrsbetriebe (BVG) | Jung von Matt AG, Hamburg |
| 2. Universal Love | MGM Resorts | McCann New York |
| 3. DUNDEE: The Son Of A Legend Returns Home (Trailer 1) | Tourism Australia | Droga5, New York |
| 4. Boxes - Let's Unlock Cities | Uber | Forsman & Bodenfors, Göteborg |
| 5. LOFOTEN | Lufthansa | Kolle Rebbe Werbeagentur GmbH, Hamburg |
| 6. Friendly photography ban in bergün | Graubünden Ferien | Jung von Matt/Limmat Werbeagentur AG, Zürich |
| 7. The neymarless sponsorship | Gol Linhas Aereas | AlmapBBDO, São Paulo |
| 8. The Billion Point Giveaway | 15% Velocity Frequent Flyer Bonus | CHE Proximity, South Yarra VIC |
| 9. Aussie News Today | Australia | Clemenger BBDO Sydney, St. Leonards |
| 10. Date | Youth & Adventure | TBWA\Hunt\Lascaris Johannesburg |
| 11. Swim | Youth & Adventure | TBWA\Hunt\Lascaris Johannesburg |
| 12. HUMAN MONUMENTS | Thalys | Rosapark, Paris |
| 13. Beach 2 | Thai Airasia | BBDO BANGKOK |
| 14. Spiritual Festival | Youth & Adventure | TBWA\Hunt\Lascaris Johannesburg |
| 15. Real- Time Taxi Display | United Airlines | mcgarrybowen, New York |
1 — Berliner Verkehrsbetriebe (BVG) - The ticket-shoe
BRAND: Berliner Verkehrsbetriebe (BVG)
AGENCY: Jung von Matt AG
MEDIA: Digital
3 — Tourism Australia - DUNDEE: The Son Of A Legend Returns Home (Trailer 1)
BRAND: Tourism Australia
AGENCY: Droga5
MEDIA: Television
6 — Graubünden Ferien - Friendly photography ban in bergün
BRAND: Graubünden Ferien
AGENCY: Jung von Matt/Limmat Werbeagentur AG
MEDIA: Web Film
7 — Gol Linhas Aereas - The neymarless sponsorship
BRAND: Gol Linhas Aereas
AGENCY: AlmapBBDO
MEDIA: Integrated Media/360 Activation
7 — 15% Velocity Frequent Flyer Bonus - The Billion Point Giveaway
BRAND: 15% Velocity Frequent Flyer Bonus
AGENCY: CHE Proximity
MEDIA: Case Study
9 — Youth & Adventure - Date
BRAND: Youth & Adventure
AGENCY: TBWA\Hunt\Lascaris Johannesburg
MEDIA: Radio
9 — Youth & Adventure - Swim
BRAND: Youth & Adventure
AGENCY: TBWA\Hunt\Lascaris Johannesburg
MEDIA: Radio
14 — Youth & Adventure - Spiritual Festival
BRAND: Youth & Adventure
AGENCY: TBWA\Hunt\Lascaris Johannesburg
MEDIA: Radio
15 — United Airlines - Real- Time Taxi Display
BRAND: United Airlines
AGENCY: mcgarrybowen
MEDIA: Print
