The Most Creative Campaigns & Agencies in Transport & Tourism

The most creative campaigns in Transport & Tourism in 2018

Alternatives to crowded cities, cardboard boxes and a legendary Australian featured in some of the most moving travel campaigns.

Some of the biggest hits in transport and tourism were more about mobility than travel. Take the wonderful “Boxes” spot for Uber from Forsman & Bodernfors, which was all about unlocking traffic-clogged cities. Similar yet entirely different was Jung Von Matt’s genius idea of turning an Adidas sports shoe into an annual ticket, to persuade young people to take the subway. McCann New York scored big with an album featuring a selection of love songs that overturned gender clichés – all to promote MGM Resorts in Las Vegas, the marriage capital of the U.S. For Australia, Droga 5 created a mock trailer for a film featuring Crocodile Dundee’s hapless son. Elsewhere, a surf photographer abandoned the beaches of paradise for the storm-battered Lofoten archipelago in Norway, where he found a different kind of nirvana.

THE MOST CREATIVE ADS IN TRANSPORT & TOURISM IN 2018

Title Brand Agency, City
1.  The ticket-shoe Berliner Verkehrsbetriebe (BVG) Jung von Matt AG, Hamburg
2.  Universal Love MGM Resorts McCann New York
3.  DUNDEE: The Son Of A Legend Returns Home (Trailer 1) Tourism Australia Droga5, New York
4.  Boxes - Let's Unlock Cities Uber Forsman & Bodenfors, Göteborg
5.  LOFOTEN Lufthansa Kolle Rebbe Werbeagentur GmbH, Hamburg
6.  Friendly photography ban in bergün Graubünden Ferien Jung von Matt/Limmat Werbeagentur AG, Zürich
7.  The neymarless sponsorship Gol Linhas Aereas AlmapBBDO, São Paulo
8.  The Billion Point Giveaway 15% Velocity Frequent Flyer Bonus CHE Proximity, South Yarra VIC
9.  Aussie News Today Australia Clemenger BBDO Sydney, St. Leonards
10.  Date Youth & Adventure TBWA\Hunt\Lascaris Johannesburg
11.  Swim Youth & Adventure TBWA\Hunt\Lascaris Johannesburg
12.  HUMAN MONUMENTS Thalys Rosapark, Paris
13.  Beach 2 Thai Airasia BBDO BANGKOK
14.  Spiritual Festival Youth & Adventure TBWA\Hunt\Lascaris Johannesburg
15.  Real- Time Taxi Display United Airlines mcgarrybowen, New York

1 — Berliner Verkehrsbetriebe (BVG) - The ticket-shoe

BRAND: Berliner Verkehrsbetriebe (BVG)

AGENCY: Jung von Matt AG

MEDIA: Digital

2 — MGM Resorts - Universal Love

BRAND: MGM Resorts

MEDIA: Case Study

3 — Tourism Australia - DUNDEE: The Son Of A Legend Returns Home (Trailer 1)

BRAND: Tourism Australia

AGENCY: Droga5

MEDIA: Television

4 — Uber - Boxes - Let's Unlock Cities

BRAND: Uber

AGENCY: Forsman & Bodenfors

MEDIA: Digital

5 — Lufthansa - LOFOTEN

BRAND: Lufthansa

AGENCY: Kolle Rebbe Werbeagentur GmbH

MEDIA: Television

6 — Graubünden Ferien - Friendly photography ban in bergün

BRAND: Graubünden Ferien

AGENCY: Jung von Matt/Limmat Werbeagentur AG

MEDIA: Web Film

7 — Gol Linhas Aereas - The neymarless sponsorship

BRAND: Gol Linhas Aereas

AGENCY: AlmapBBDO

MEDIA: Integrated Media/360 Activation

7 — 15% Velocity Frequent Flyer Bonus - The Billion Point Giveaway

BRAND: 15% Velocity Frequent Flyer Bonus

AGENCY: CHE Proximity

MEDIA: Case Study

9 — Australia - Aussie News Today

BRAND: Australia

AGENCY: Clemenger BBDO Sydney

MEDIA: Web Film

9 — Youth & Adventure - Date

BRAND: Youth & Adventure

AGENCY: TBWA\Hunt\Lascaris Johannesburg

MEDIA: Radio

9 — Youth & Adventure - Swim

BRAND: Youth & Adventure

AGENCY: TBWA\Hunt\Lascaris Johannesburg

MEDIA: Radio

12 — Thalys - HUMAN MONUMENTS

BRAND: Thalys

AGENCY: Rosapark

MEDIA: Case Study

13 — Thai Airasia - Beach 2

BRAND: Thai Airasia

AGENCY: BBDO BANGKOK

MEDIA: Print

14 — Youth & Adventure - Spiritual Festival

BRAND: Youth & Adventure

AGENCY: TBWA\Hunt\Lascaris Johannesburg

MEDIA: Radio

15 — United Airlines - Real- Time Taxi Display

BRAND: United Airlines

AGENCY: mcgarrybowen

MEDIA: Print