The Most Creative Campaigns & Agencies in Automotive

 
THE ERA OF MACHO AUTO ADS SEEMS WELL AND TRULY PAST AS WOMEN AND CHILDREN RULE OVER THE YEAR’S MOST AWARDED CREATIVE WORK.

Women were well and truly behind the wheel in 2019, notably with Bertha Benz driving her husband’s horseless carriage into the future. But while that film had a polished classicism about it, Volvo and its agency Forsman & Bodenfors stole slots one and four with their innovative E.V.A. Initiative, driven by the insight that crash test dummies are modelled on men, with repercussions for women’s safety. Mercedes and its agency antoni packed an emotional punch with “In the Long Run”, a superbly crafted film featuring another impressive heroine – this time an athlete. But children got a look in too, thanks to Volkswagen’s “Road Tales”, a cute and clever app that turns landmarks on motor trips into the elements of spoken stories, encouraging kids to look at the scenery rather than being riveted to screens. Accessibility was a theme for both Ford – with a car mat that’s also a wheelchair ramp – and Hyundai – which created a haptic taxi cab for a deaf driver. Meanwhile, Toyota put us in the awesome shoes of blind downhill skier Menna Fitzpatrick. It was almost as scary as the man who returned to the scene of his auto accident at Chapman’s Peak – albeit behind the wheel of a far safer vehicle: a Mercedes, bringing Bertha’s story full circle.

Most awarded campaigns in Automotive in 2019

Title Brand Agency, City
1.  The E.V.A. Initiative Volvo Forsman & Bodenfors, Göteborg
2.  Road Tales Volkswagen ACHTUNG! mcgarrybowen, Amsterdam
3.  Bertha Benz: The Journey That Changed Everything Mercedes-Benz antoni GmbH, Berlin
4.  In the Long Run Mercedes-Benz GLE antoni GmbH, Berlin
5.  The Quiet Taxi Hyundai Innocean Worldwide Seoul
6.  Road Tales 1 Volkswagen ACHTUNG! mcgarrybowen, Amsterdam
7.  Accessibility mat Ford Motor Company GTB, Sao Paulo
8.  @Seelikemenna Toyota Saatchi & Saatchi Los Angeles, Torrance
9.  Return to Chapman's Peak Mercedes-Benz Net#work BBDO, Johannesburg
10.  Polo Unfail Volkswagen Polo DDB Sydney, Ultimo
11.  Origami Honda Dentsu Inc., Tokyo
12.  Living Seawall Volvo whiteGREY, Sydney
13.  The Shortcut Billboards MINI Connected Serviceplan Group, Munich
14.  The 24 Minutes of Le Mans Porsche Grabarz & Partner, Hamburg
15.  Die Faszination Porsche wird neu programmiert (DE) Porsche Scholz & Friends Berlin GmbH

1 — Volvo - The E.V.A. Initiative

BRAND: Volvo

AGENCY: Forsman & Bodenfors

MEDIA: Integrated Media/360 Activation

2 — Volkswagen - Road Tales

BRAND: Volkswagen

AGENCY: ACHTUNG! mcgarrybowen

MEDIA: Case Study

3 — Mercedes-Benz - Bertha Benz: The Journey That Changed Everything

BRAND: Mercedes-Benz

AGENCY: antoni GmbH

MEDIA: Web Film

4 — Mercedes-Benz GLE - In the Long Run

BRAND: Mercedes-Benz GLE

AGENCY: antoni GmbH

MEDIA: Web Film

5 — Hyundai - The Quiet Taxi

BRAND: Hyundai

AGENCY: Innocean Worldwide Seoul

MEDIA: Web Film

6 — Volkswagen - Road Tales 1

BRAND: Volkswagen

AGENCY: ACHTUNG! mcgarrybowen

MEDIA: Television

7 — Ford Motor Company - Accessibility mat

BRAND: Ford Motor Company

AGENCY: GTB

MEDIA: Digital

8 — Toyota - @Seelikemenna

BRAND: Toyota

AGENCY: Saatchi & Saatchi Los Angeles

MEDIA: Case Study

9 — Mercedes-Benz - Return to Chapman's Peak

BRAND: Mercedes-Benz

AGENCY: Net#work BBDO

MEDIA: Web Film

10 — Volkswagen Polo - Polo Unfail

BRAND: Volkswagen Polo

AGENCY: DDB Sydney

MEDIA: Digital

11 — Honda - Origami

BRAND: Honda

AGENCY: Dentsu Inc.

MEDIA: Web Film

12 — Volvo - Living Seawall

BRAND: Volvo

AGENCY: whiteGREY

MEDIA: Case Study

13 — MINI Connected - The Shortcut Billboards

BRAND: MINI Connected

AGENCY: Serviceplan Group

MEDIA: Ambient

14 — Porsche - The 24 Minutes of Le Mans

BRAND: Porsche

AGENCY: Grabarz & Partner

MEDIA: Case Study

15 — Porsche - Die Faszination Porsche wird neu programmiert (DE)

BRAND: Porsche

AGENCY: Scholz & Friends Berlin GmbH

MEDIA: Corporate Communication

Most awarded agencies in automotive in 2019

Most awarded brands in automotive in 2019

1 Volkswagen
2 Volvo
3 Mercedes-Benz
4 Hyundai
5 Toyota