The Most Creative Campaigns & Agencies in Finance

 
PROTECTION, PROVOCATION AND A POINTY PROBLEM SPICE UP A CATEGORY OF DIVERSE MOODS.

Australian brand NRMA’s decision to pay out insurance money to families whose homes needed protection against disaster feels chillingly prescient in the face of the recent fires there. Quite a contrast with previous years, as the insurance sector usually produces quite amusing fare – various hapless folk in exaggerated situations. Luckily, a duo of Thai ads, “Friendshit” and “Face/off” are here to lighten the tone with the country’s characteristic zany humour. No particular brand dominates the category, but Asia-Pacific punches well about its weight, filling seven of the top ten slots. Left to fly the flag for Europe is the Erste Group and its adorable hedgehog, who finally gets a hug for Christmas thanks to some strategic use of cotton wool.

Most awarded campaigns in Finance in 2019

Title Brand Agency, City
1.  Safety Hub NRMA CHE Proximity, South Yarra VIC
2.  Pride jersey AIG Japan TBWA\HAKUHODO, Tokyo
3.  Firevase - Case Film Samsung Fire & Marine Insurance Cheil Worldwide Inc., Seoul
4.  UCB AgroBanking United Commercial Bank Grey Advertising Dhaka
5.  Friendshit Kasiskornbank GREYnJ United, Bangkok
6.  FACE/OFF K Plus GREYnJ United, Bangkok
7.  Signs of love ANZ Bank TBWA\Melbourne, South Melbourne
8.  Jersey Assurance American Express Momentum Worldwide, New York
9.  Give In To Giving Emirates NBD Leo Burnett Middle East & North Africa, Dubai
10.  What would Christmas be without Love Erste Bank & Sparkasse Jung von Matt / Donau, Wien
11.  TD poster bank TD Bank Leo Burnett Toronto
12.  #stopmithani HDFC Leo Burnett India, Mumbai
13.  The Animals' Own Emergency Number DNB Animal Insurance TRY/Apt, Oslo
14.  Healing Jungle Hyundai Marine & Fire Insurance Innocean Worldwide Seoul
15.  Conversations with Yourself Sanlam King James, Cape Town

1 — NRMA - Safety Hub

BRAND: NRMA

AGENCY: CHE Proximity

MEDIA: Digital

2 — AIG Japan - Pride jersey

BRAND: AIG Japan

AGENCY: TBWA\HAKUHODO

MEDIA: Web Film

3 — Samsung Fire & Marine Insurance - Firevase - Case Film

BRAND: Samsung Fire & Marine Insurance

AGENCY: Cheil Worldwide Inc.

MEDIA: Product Design/Development

4 — United Commercial Bank - UCB AgroBanking

BRAND: United Commercial Bank

AGENCY: Grey Advertising Dhaka

MEDIA: Case Study

5 — Kasiskornbank - Friendshit

BRAND: Kasiskornbank

AGENCY: GREYnJ United

MEDIA: Television

6 — K Plus - FACE/OFF

BRAND: K Plus

AGENCY: GREYnJ United

MEDIA: Television

7 — ANZ Bank - Signs of love

BRAND: ANZ Bank

AGENCY: TBWA\Melbourne

MEDIA: Outdoor/Out of Home

8 — American Express - Jersey Assurance

BRAND: American Express

AGENCY: Momentum Worldwide

MEDIA: Web Film

9 — Emirates NBD - Give In To Giving

BRAND: Emirates NBD

AGENCY: Leo Burnett Middle East & North Africa

MEDIA: Television

10 — Erste Bank & Sparkasse - What would Christmas be without Love

BRAND: Erste Bank & Sparkasse

AGENCY: Jung von Matt / Donau

MEDIA: Television

11 — TD Bank - TD poster bank

BRAND: TD Bank

AGENCY: Leo Burnett Toronto

MEDIA: Poster

12 — HDFC - #stopmithani

BRAND: HDFC

AGENCY: Leo Burnett India

MEDIA: Social Media

13 — DNB Animal Insurance - The Animals' Own Emergency Number

BRAND: DNB Animal Insurance

AGENCY: TRY/Apt

MEDIA: Case Study

14 — Hyundai Marine & Fire Insurance - Healing Jungle

BRAND: Hyundai Marine & Fire Insurance

AGENCY: Innocean Worldwide Seoul

MEDIA: Digital

15 — Sanlam - Conversations with Yourself

BRAND: Sanlam

AGENCY: King James

MEDIA: Web Site

Most awarded agencies in finance in 2019

Most awarded brands in finance in 2019

1 Kasikornbank
2 NRMA
3 AIG
4 Samsung Fire & Insurance
5 United Commercial Bank