The Most Creative Campaigns & Agencies in Health & Beauty


The singing vulvas were a sensational worldwide hit for Libresse and AMV.BBDO, disrupting convention and far outshining the competition in this sector. Having said that, Proctor & Gamble made a good showing with three very different spots, for Old Spice, Vicks and Gillette. No surprise to see FCB and The Learning Corp here with the gripping animated spot ‘One Word’, or the epic Dollar Shave Club film. Newly legalised marijuana made an appearance thanks to director Spike Jonze and ‘The New Normal’. And the category wouldn’t be complete without Johnson & Johnson and its superb ‘5B’ film about the heroic nurses who helped patients face up to HIV and AIDS.

Most awarded campaigns in Health & Beauty in 2019

Title Brand Agency, City
1.  Viva la Vulva Libresse AMV BBDO, London
2.  The Non-Issue L’Oreal & British Vogue McCann Paris, Neuilly sur Cedex
3.  Endless Commercial Old Spice Wieden + Kennedy, São Paulo
4.  Every Child Deserves the #Touchofcare - One in a Million Vicks Publicis Singapore
5.  One Word The learning corp FCB Health Network
6.  Get Ready Dollar Shave Club
7.  The New Normal Medmen Mekanism, San Francisco
8.  The Party Bus Shiseido Shiseido Creative Division
9.  We Believe Gillette Grey New York
10.  5b Johnson & johnson
11.  Breath of life GSK Glaxosmithkline McCann Health, Shanghai
12.  We Believe: The Best Men Can Be Gillette Grey New York
13.  THE MISSING PAGE Saforelle Serviceplan France, Courbevoie
14.  Baby Blocker Skyn Condoms McCann Manchester, Macclesfield
15.  Project Free Period Stayfree DDB Mudra, Mumbai

1 — Libresse - Viva la Vulva

BRAND: Libresse


MEDIA: Web Film

2 — L’Oreal & British Vogue - The Non-Issue

BRAND: L’Oreal & British Vogue

AGENCY: McCann Paris

MEDIA: Case Study

3 — Old Spice - Endless Commercial

BRAND: Old Spice

AGENCY: Wieden + Kennedy

MEDIA: Television & Cinema

4 — Vicks - Every Child Deserves the #Touchofcare - One in a Million

BRAND: Vicks

AGENCY: Publicis Singapore

MEDIA: Television

5 — The learning corp - One Word

BRAND: The learning corp

AGENCY: FCB Health Network

MEDIA: Digital

6 — Dollar Shave Club - Get Ready

BRAND: Dollar Shave Club

MEDIA: Web Film

7 — Medmen - The New Normal

BRAND: Medmen

AGENCY: Mekanism

MEDIA: Television

8 — Shiseido - The Party Bus

BRAND: Shiseido

MEDIA: Web Film

9 — Gillette - We Believe

BRAND: Gillette

AGENCY: Grey New York

MEDIA: Television

10 — Johnson & johnson - 5b

BRAND: Johnson & johnson

MEDIA: Television & Cinema

11 — GSK Glaxosmithkline - Breath of life

BRAND: GSK Glaxosmithkline

MEDIA: Digital

12 — Gillette - We Believe: The Best Men Can Be

BRAND: Gillette

AGENCY: Grey New York

MEDIA: Web Film

13 — Saforelle - THE MISSING PAGE

BRAND: Saforelle

AGENCY: Serviceplan France

MEDIA: Case Study

14 — Skyn Condoms - Baby Blocker

BRAND: Skyn Condoms

AGENCY: McCann Manchester

MEDIA: Digital

15 — Stayfree - Project Free Period

BRAND: Stayfree


MEDIA: Case Study

Most awarded agencies in health & beauty in 2019

Most awarded brands in health & beauty in 2019

1 Bodyform/Libresse
2 L'Oréal
3 Gillette
4 Old Spice
5 Shiseido