The Most Creative Campaigns & Agencies in Luxury

 
THIS UNEXPECTEDLY DIVERSE CATEGORY RANGES FROM AUTOMOBILES TO BEAUTY, TREASURE TO TRASH.

Chic sportswear brand Lacoste proved its durability by taking the top slot with the admired Save Our Species campaign from BETC, which replaced the iconic crocodile with silhouettes of endangered animals. Talking of chic, McCann Paris scored a hit with Vogue’s ‘non-issue’ created by and for women over 50, a protest against age-ism in the fashion industry. Luxury cars nudged into the line-up, but fashion and beauty ruled, with Diesel taking no less than three slots. Abetted by Publicis, the Italian brand is enjoying a run of creativity that recalls the time it won Advertiser of the Year at Cannes, way back in 1998. Meanwhile, the talented folk at Shiseido’s in-house division proved skilled in both film and print, with the romantic ‘Party Bus’ and the graphic ‘Red and Black’. Last but not least, kudos to Ogilvy Paris and quirky fragrance brand Etat Libre d’Orange, who co-created the first perfume made from…trash. Nevertheless, it’s the sweet smell of success.

Most awarded campaigns in Luxury in 2019

Title Brand Agency, City
1.  Save our Species Lacoste BETC Paris, Pantin
2.  The Non-Issue L’Oreal & British Vogue McCann Paris, Neuilly sur Cedex
3.  Bertha Benz: The Journey That Changed Everything Mercedes-Benz antoni GmbH, Berlin
4.  Ha(u)te Couture Diesel Publicis Italy, Milan
5.  In the Long Run Mercedes-Benz GLE antoni GmbH, Berlin
6.  SIDE:BIZ Diesel Publicis Italy, Milan
7.  The Party Bus Shiseido Shiseido Creative Division
8.  Return to Chapman's Peak Mercedes-Benz Net#work BBDO, Johannesburg
9.  Influencers cannot travel light Diesel Publicis Italy, Milan
10.  Black and Red Shiseido SHISEIDO CO., LTD., Tokyo
11.  I AM TRASH / Les Fleurs du Déchet Les Fleurs du Déchet Ogilvy Paris
12.  The 24 Minutes of Le Mans Porsche Grabarz & Partner, Hamburg
13.  It's Ok Oakley AKQA, Paris
14.  City of no cars BMW Serviceplan Group, Munich
15.  Audio studio – The radio experiment Audi A8 Café Communications, Budapest

1 — Lacoste - Save our Species

BRAND: Lacoste

AGENCY: BETC Paris

MEDIA: Case Study

2 — L’Oreal & British Vogue - The Non-Issue

BRAND: L’Oreal & British Vogue

AGENCY: McCann Paris

MEDIA: Case Study

3 — Mercedes-Benz - Bertha Benz: The Journey That Changed Everything

BRAND: Mercedes-Benz

AGENCY: antoni GmbH

MEDIA: Web Film

4 — Diesel - Ha(u)te Couture

BRAND: Diesel

AGENCY: Publicis Italy

MEDIA: Social Media

5 — Mercedes-Benz GLE - In the Long Run

BRAND: Mercedes-Benz GLE

AGENCY: antoni GmbH

MEDIA: Web Film

6 — Diesel - SIDE:BIZ

BRAND: Diesel

AGENCY: Publicis Italy

MEDIA: Digital

7 — Shiseido - The Party Bus

BRAND: Shiseido

MEDIA: Web Film

8 — Mercedes-Benz - Return to Chapman's Peak

BRAND: Mercedes-Benz

AGENCY: Net#work BBDO

MEDIA: Web Film

9 — Diesel - Influencers cannot travel light

BRAND: Diesel

AGENCY: Publicis Italy

MEDIA: Web Film

10 — Shiseido - Black and Red

BRAND: Shiseido

MEDIA: Print

10 — Les Fleurs du Déchet - I AM TRASH / Les Fleurs du Déchet

BRAND: Les Fleurs du Déchet

AGENCY: Ogilvy Paris

MEDIA: Digital

12 — Porsche - The 24 Minutes of Le Mans

BRAND: Porsche

AGENCY: Grabarz & Partner

MEDIA: Case Study

13 — Oakley - It's Ok

BRAND: Oakley

AGENCY: AKQA

MEDIA: Web Film

14 — BMW - City of no cars

BRAND: BMW

AGENCY: Serviceplan Group

MEDIA: Web Film

15 — Audi A8 - Audio studio – The radio experiment

BRAND: Audi A8

AGENCY: Café Communications

MEDIA: Case Study

Most awarded agencies in luxury in 2019

Most awarded brands in luxury in 2019

1 Diesel
2 Lacoste
3 Mercedes-Benz
4 L'Oréal
5 BMW