The Most Creative Campaigns & Agencies in Retail

 
IT’S HARD TO EXCEL IN A SECTOR WITH TRADITIONALLY HIGH STANDARDS, SO CONGRATS ARE DUE TO BURGER KING, IKEA AND JOHN LEWIS.

Retail is all about the sell, of course, so it’s the natural home of terrific advertising. Since fast food chains are included here, Burger King and FCB steal the show with their cheeky “Whopper Detour”. There was also plenty of love for Ikea’s “ThisAbles” project from McCann Tel Aviv; the perfect example of an agency solving a problem in partnership with a client. Adam&eveDDB and John Lewis practically wrote the book on retail ads, so here they are with two different spots, featuring Elton John and – in a sense – Queen. In a category largely divided between Europe and the US, great to see Dentsu Webchutney from India in eighth place with its smart-talking Hagglebot, which brought the art of the deal to the digital world.

Most awarded campaigns in Retail in 2019

Title Brand Agency, City
1.  The Whopper Detour Burger King FCB New York
2.  ThisAbles IKEA McCann Tel Aviv, Tel-Aviv-Yafo
3.   The Boy and the Piano John Lewis & Partners adam&eveDDB, London
4.  Keeping fortnite fresh Wendy's VMLY&R, Kansas City
5.  Black Supermarket Carrefour Marcel, PARIS
6.  Bohemian Rhapsody John Lewis & Partners + Waitrose & Partners adam&eveDDB, London
7.  Refurbished Tweets Backmarket BETC Paris, Pantin
8.  Hagglebot with Flipkart Flipkart Dentsu Webchutney, Gurugram
9.  Burn That Ad Burger King David The Agency, São Paulo
10.  The Boy and the Piano John Lewis & Partners adam&eveDDB, London
11.  Deisel: Go With the Fake Diesel Publicis New York
12.  McDelivery 4 McDonald's TBWA\PARIS, Boulogne-Billancourt
13.  McDelivery 1 McDonald's TBWA\PARIS, Boulogne-Billancourt
14.  McDelivery 2 McDonald's TBWA\PARIS, Boulogne-Billancourt
15.  McDelivery 3 McDonald's TBWA\PARIS, Boulogne-Billancourt

1 — Burger King - The Whopper Detour

BRAND: Burger King

AGENCY: FCB New York

MEDIA: Web Film

2 — IKEA - ThisAbles

BRAND: IKEA

AGENCY: McCann Tel Aviv

MEDIA: Product Design/Development

3 — John Lewis & Partners - The Boy and the Piano

BRAND: John Lewis & Partners

AGENCY: adam&eveDDB

MEDIA: Television

4 — Wendy's - Keeping fortnite fresh

BRAND: Wendy's

AGENCY: VMLY&R

MEDIA: Digital

5 — Carrefour - Black Supermarket

BRAND: Carrefour

AGENCY: Marcel

MEDIA: Web Film

6 — John Lewis & Partners + Waitrose & Partners - Bohemian Rhapsody

BRAND: John Lewis & Partners + Waitrose & Partners

AGENCY: adam&eveDDB

MEDIA: Television & Cinema

7 — Backmarket - Refurbished Tweets

BRAND: Backmarket

AGENCY: BETC Paris

MEDIA: Case Study

8 — Flipkart - Hagglebot with Flipkart

BRAND: Flipkart

AGENCY: Dentsu Webchutney

MEDIA: Case Study

9 — Burger King - Burn That Ad

BRAND: Burger King

AGENCY: David The Agency

MEDIA: Digital

10 — John Lewis & Partners - The Boy and the Piano

BRAND: John Lewis & Partners

AGENCY: adam&eveDDB

MEDIA: Web Film

11 — Diesel - Deisel: Go With the Fake

BRAND: Diesel

AGENCY: Publicis New York

MEDIA: Web Film

12 — McDonald's - McDelivery 4

BRAND: McDonald's

AGENCY: TBWA\PARIS

MEDIA: Print

12 — McDonald's - McDelivery 1

BRAND: McDonald's

AGENCY: TBWA\PARIS

MEDIA: Print

12 — McDonald's - McDelivery 2

BRAND: McDonald's

AGENCY: TBWA\PARIS

MEDIA: Print

12 — McDonald's - McDelivery 3

BRAND: McDonald's

AGENCY: TBWA\PARIS

MEDIA: Print

Most awarded agencies in retail in 2019

Most awarded brands in retail in 2019

1 Burger King
2 McDonald’s
3 IKEA
4 John Lewis & Partners
5 Wendy's