The Most Creative Campaigns & Agencies in Tech

 
AN UNEXPECTEDLY EMOTIONAL CATEGORY AS TECHNOLOGY BRANDS USE THEIR EXPERTISE FOR GOOD.

Inevitably in this category, clever gadgets and applications abound, from the excellent Dot Mini – the first media device for the visually impaired – to Microsoft’s inclusive Xbox, the Story Sign innovation for the deaf and even a way of “decoding” football moves for gamers. But there are a couple of films too, including the delightful animation “Share Your Gifts”, for Apple, and the amusing “My Life As A NPC” (that’s non-player character) from game creator Ubisoft. Talking of brands, one would have expected this sector to be a battle between Apple and Microsoft, but there were strong offerings from Huawei, Wavio, Amazon and especially Dagoma – a 3D printing specialist. Surprised not to see Samsung in the top ten. Maybe next year.

Most awarded campaigns in Tech in 2019

Title Brand Agency, City
1.  Dot Mini Dot Inc. Serviceplan Group, Munich
2.  Share your gifts Apple, Inc. TBWA\Media Arts Lab, Los Angeles
3.  Changing the game XBOX McCann New York
4.  StorySign Huawei Mobile UK FCB Inferno, London
5.  See Sound Wavio Area 23, New York
6.  My Life as a NPC Assassin's Creed Odyssey DDB Paris
7.  Welcome Home Homepod TBWA\Media Arts Lab, Los Angeles
8.  Football Decoded Microsoft McCann London
9.  Harmless Guns Dagoma TBWA\PARIS, Boulogne-Billancourt
10.  Outlander Amazon Prime Video Droga5, London
11.  Apple at work: the underdogs Apple Apple, Cupertino
12.  Your 2018 Wrapped Spotify
13.  Visit Xbox XBOX McCann London
14.  Block Out the Chaos: World Leaders JBL Cheil Hong Kong
15.  BACK2LIFE Samsung Cheil China, Beijing

1 — Dot Inc. - Dot Mini

BRAND: Dot Inc.

AGENCY: Serviceplan Group

MEDIA: Web Film

2 — Apple, Inc. - Share your gifts

BRAND: Apple, Inc.

AGENCY: TBWA\Media Arts Lab

MEDIA: Web Film

3 — XBOX - Changing the game

BRAND: XBOX

MEDIA: Digital

4 — Huawei Mobile UK - StorySign

BRAND: Huawei Mobile UK

AGENCY: FCB Inferno

MEDIA: Case Study

5 — Wavio - See Sound

BRAND: Wavio

AGENCY: Area 23

MEDIA: Digital

7 — Assassin's Creed Odyssey - My Life as a NPC

BRAND: Assassin's Creed Odyssey

AGENCY: DDB Paris

MEDIA: Web Film

8 — Homepod - Welcome Home

BRAND: Homepod

AGENCY: TBWA\Media Arts Lab

MEDIA: Web Film

9 — Microsoft - Football Decoded

BRAND: Microsoft

AGENCY: McCann London

MEDIA: Web Film

10 — Dagoma - Harmless Guns

BRAND: Dagoma

AGENCY: TBWA\PARIS

MEDIA: Branded Content

11 — Amazon Prime Video - Outlander

BRAND: Amazon Prime Video

AGENCY: Droga5

MEDIA: Television

14 — Apple - Apple at work: the underdogs

BRAND: Apple

MEDIA: Web Film

12 — Spotify - Your 2018 Wrapped

BRAND: Spotify

MEDIA: Digital

13 — XBOX - Visit Xbox

BRAND: XBOX

AGENCY: McCann London

MEDIA: Digital

14 — JBL - Block Out the Chaos: World Leaders

BRAND: JBL

AGENCY: Cheil Hong Kong

MEDIA: Print

15 — Samsung - BACK2LIFE

BRAND: Samsung

AGENCY: Cheil China

MEDIA: Digital

Most awarded agencies in tech in 2019

Most awarded brands in tech in 2019

1 Apple
2 Microsoft Xbox
3 Huawei
4 Samsung
5 Dot