The Most Creative Campaigns & Agencies in Transport & Tourism

 
DATA TAKES THE TOP SLOT BUT FILM IS THE PREFERRED PLATFORM FOR MAKING CONSUMERS DREAM OF TAKING A TRIP.

We often hear about “creative use of data”, but rail service Deutsche Bahn and its agency Ogilvy successfully used this approach to encourage Germans to travel within their own country, rather than venturing abroad. In fact counter-intuitive approaches seem to be trending, if you take another example in “Go Back To Africa”, which turned a hateful phrase into a call to action. Meanwhile, everyone was happy to see the return of Australian hero Crocodile Dundee, albeit it in a new incarnation. Web films are the most popular medium in this category, but MGM Resorts stands out for its use of…a vinyl record. With a satisfying twist, as the case film gleefully reveals.

Most awarded campaigns in Transport & Tourism in 2019

Title Brand Agency, City
1.  No need to fly - around the world in germany Deutsche Bahn Ogilvy Germany, Frankfurt am Main
2.  Souvenirs de Paris Centre Pompidou Marcel, PARIS
3.  Go Back To Africa Black & Abroad FCB/SIX, New York
4.  Go Back To Africa Black & Abroad FCB/SIX, New York
5.  DUNDEE: The Son Of A Legend Returns Home Tourism Australia Droga5, New York
6.  Arizona - Rhineland Deutsche Bahn Ogilvy Germany, Frankfurt am Main
7.  Distracted Goalkeeper Uber Brazil Tech and Soul, São Paulo
8.  Ubertoys Uber DDB Paris
9.  DNA Discounts Aeromexico Ogilvy México
10.  A world without borders Aeromexico Ogilvy Colombia, Bogotá
11.  Coal Drops Yard Argent Droga5, London
12.  Universal Love MGM Resorts McCann New York
13.  Mind the gap Berliner Verkehrsbetriebe (BVG) Serviceplan Group, Munich
14.  UberToys Uber DDB Paris
15.  Closed for maintainance Faroe Islands Mensch & Sansi, Copenhagen
16.  The Earnbassadors Velocity Frequent Flyer CHE Proximity, South Yarra VIC

1 — Deutsche Bahn - No need to fly - around the world in germany

BRAND: Deutsche Bahn

AGENCY: Ogilvy Germany

MEDIA: Digital

2 — Centre Pompidou - Souvenirs de Paris

BRAND: Centre Pompidou

AGENCY: Marcel

MEDIA: Web Film

3 — Black & Abroad - Go Back To Africa

BRAND: Black & Abroad

AGENCY: FCB/SIX

MEDIA: Digital

3 — Black & Abroad - Go Back To Africa

BRAND: Black & Abroad

AGENCY: FCB/SIX

MEDIA: Digital

4 — Tourism Australia - DUNDEE: The Son Of A Legend Returns Home

BRAND: Tourism Australia

AGENCY: Droga5

MEDIA: Television

5 — Deutsche Bahn - Arizona - Rhineland

BRAND: Deutsche Bahn

AGENCY: Ogilvy Germany

MEDIA: Print

6 — Uber Brazil - Distracted Goalkeeper

BRAND: Uber Brazil

AGENCY: Tech and Soul

MEDIA: Web Film

7 — Uber - Ubertoys

BRAND: Uber

AGENCY: DDB Paris

MEDIA: Television

8 — Aeromexico - DNA Discounts

BRAND: Aeromexico

AGENCY: Ogilvy México

MEDIA: Television

9 — Aeromexico - A world without borders

BRAND: Aeromexico

AGENCY: Ogilvy Colombia

MEDIA: Digital

10 — Argent - Coal Drops Yard

BRAND: Argent

AGENCY: Droga5

MEDIA: Web Film

11 — MGM Resorts - Universal Love

BRAND: MGM Resorts

MEDIA: Case Study

12 — Berliner Verkehrsbetriebe (BVG) - Mind the gap

BRAND: Berliner Verkehrsbetriebe (BVG)

AGENCY: Serviceplan Group

MEDIA: Case Study

13 — Uber - UberToys

BRAND: Uber

AGENCY: DDB Paris

MEDIA: Case Study

14 — Faroe Islands - Closed for maintainance

BRAND: Faroe Islands

MEDIA: Events

15 — Velocity Frequent Flyer - The Earnbassadors

BRAND: Velocity Frequent Flyer

AGENCY: CHE Proximity

MEDIA: Social Media

Most awarded agencies in transport & tourism in 2019

Most awarded brands in transport & tourism in 2019

1 Deutsche Bahn
2 Uber
3 City Lodge
4 Aeromexico
5 Centre Pompidou