AdForum's Business Creative Report is based on the results of the many awards shows we monitor. This year, as a result of the pandemic, some shows were cancelled. But the BCR nonetheless includes the results of the
the One Show,
New York Festivals,
The overall results are established from each campaign's performance across all major awards shows, adding up to a compendium of outstanding creativity. The only ranking of its kind, the BCR offers an insight into the best performing campaigns, brands and agencies in specific industries.