The Most Creative Campaigns & Agencies in Automotive

 
WHILE INNOVATION REMAINED IMPORTANT, MANY OF THE MOST-AWARDED AUTO CAMPAIGNS WERE DRIVEN BY STORY.

The creative landscape in the automotive sector looks familiar this year, with Volvo, VW and Mercedes-Benz still jostling for position in the top five (pursued in sixth place by Jeep, with its loveable Groundhog Day tribute). This meant that Forsman & Bodenfors passed the chequered flag first with not one but two editions of the E.V.A. Initiative – focused on safety equality – in the top five. But let’s shine a searchlight on BMW’s superb Cold War thriller “The Small Escape” at number two, which also enabled Jung Von Matt to accelerate into second place in the list of best-performing agencies. Interesting to note that both BMW and Mercedes (“Bertha Benz”) achieved awards show glory with reality-inspired stories, which may set a trend. Copywriters: start your inspiration engines.

Most awarded campaigns in Automotive in 2020

Title Brand Agency, City
1.  The E.V.A. Initiative Volvo Forsman & Bodenfors, Göteborg
2.  The Small Escape BMW Jung von Matt AG, Hamburg
3.  Bertha Benz: The Journey That Changed Everything Mercedes-Benz antoni GmbH, Berlin
4.  Road Tales Volkswagen dentsuACHTUNG!, Amsterdam
5.  The E.V.A. Initiative 2 Volvo Forsman & Bodenfors, Göteborg
6.  Groundhog Day Jeep Highdive, Chicago
7.  Volvo – Lifesaver Volvo Ogilvy Social Lab, Amsterdam
8.  The Parents Volvo XC60 Forsman & Bodenfors, Göteborg
9.  World's Smartest Radio Spot smart Publicis Emil, Konya (Istanbul)
10.  The Last Mile Volkswagen Beetle Johannes Leonardo, New York
11.  100 years making history board Citroën's 100 Anniversary HOY, Buenos Aires
12.  Made in France Toyota France The&Partnership, Paris
13.  The others Volkswagen DDB Paris
14.  Truck-Thru Fountain Tires FCB Canada, Toronto
15.  Qashqai Sound Odyssey Nissan Qashqai TBWA\G1, Boulogne-Billancourt

1 — Volvo - The E.V.A. Initiative

BRAND: Volvo

AGENCY: Forsman & Bodenfors

MEDIA: Integrated Media/360 Activation

2 — BMW - The Small Escape

BRAND: BMW

AGENCY: Jung von Matt AG

MEDIA: Branded Content

3 — Mercedes-Benz - Bertha Benz: The Journey That Changed Everything

BRAND: Mercedes-Benz

AGENCY: antoni GmbH

MEDIA: Web Film

4 — Volkswagen - Road Tales

BRAND: Volkswagen

AGENCY: dentsuACHTUNG!

MEDIA: Case Study

5 — Volvo - The E.V.A. Initiative 2

BRAND: Volvo

AGENCY: Forsman & Bodenfors

MEDIA: Print

6 — Jeep - Groundhog Day

BRAND: Jeep

AGENCY: Highdive

MEDIA: Television

7 — Volvo - Volvo – Lifesaver

BRAND: Volvo

AGENCY: Ogilvy Social Lab

MEDIA: Digital Installation

8 — Volvo XC60 - The Parents

BRAND: Volvo XC60

AGENCY: Forsman & Bodenfors

MEDIA: Web Film

9 — smart - World's Smartest Radio Spot

BRAND: smart

AGENCY: Publicis Emil

MEDIA: Radio

10 — Volkswagen Beetle - The Last Mile

BRAND: Volkswagen Beetle

AGENCY: Johannes Leonardo

MEDIA: Web Film

11 — Citroën's 100 Anniversary - 100 years making history board

BRAND: Citroën's 100 Anniversary

AGENCY: HOY

MEDIA: Case Study

12 — Toyota France - Made in France

BRAND: Toyota France

MEDIA: Television

13 — Volkswagen - The others

BRAND: Volkswagen

AGENCY: DDB Paris

MEDIA: Television

14 — Fountain Tires - Truck-Thru

BRAND: Fountain Tires

AGENCY: FCB Canada

15 — Nissan Qashqai - Qashqai Sound Odyssey

BRAND: Nissan Qashqai

AGENCY: TBWA\G1

MEDIA: Web Film

Most awarded agencies in automotive in 2020

Most awarded brands in automotive in 2020

1 Volvo
2 Volkswagen
3 BMW
4 Mercedes-Benz
5 Toyota