The Most Creative Campaigns & Agencies in Finance


Banks have often been portrayed as the bad guys, but to judge from this crop of multi-awarded campaigns, lately they’ve been focused on doing good. From Doconomy’s carbon-capping credit card to VUB’s “Money Saving Button”, which actually discourages consumers from spending impulsively, not to mention Santander’s Bank’s innovative “Fieeld” haptic device for the visually impaired, these financial giants clearly aimed to contribute to society. In the top slot is the “Astronomical Sales” event from MasterCard and FP7/DXB McCann Worldgroup (Dubai), which cleverly equated a solar eclipse with the brand’s logo. And as the event was linked to a price-slashing exercise on a popular shopping site, consumers won yet again.

Most awarded campaigns in Finance in 2020

Title Brand Agency, City
1.  Astronomical Sales MasterCard FP7/DXB - McCann Worldgroup, Dubai
2.  Film 4 Idents Direct Line Saatchi & Saatchi, London
3.  DO Black Doconomy RBK Communication, Stockholm
4.  VUB money saving button VUB Bank savings account Triad Advertising s.r.o, Bratislava
5.  Fieeld Santander Bank Havas Madrid
6.  Mr Humfreez ANZ Bank TBWA Group New Zealand, Auckland
7.  In Someone Else’s Shoes Santander Arnold, Boston
8.  Secure Your Account Emirates NBD Leo Burnett Middle East & North Africa, Dubai
9.  10 | The Book That Grew AIB Rothco, part of Accenture Interactive, Dublin 7
10.  Secrets Nedbank Joe Public United, Johannesburg
11.  Dinosaur Vs Unicorn AA Insurance DDB New Zealand, Auckland
12.  All at once Tochka Bank Voskhod, Ekaterinburg
13.  Heartbeats 4 Sneakers Klarna
14.  Moving Box Furniture Die Mobiliar Jung von Matt/Limmat Werbeagentur AG, Zürich
15.  The Dark Side of Money ABN Amro N=5, Amsterdam

1 — MasterCard - Astronomical Sales

BRAND: MasterCard

AGENCY: FP7/DXB - McCann Worldgroup

MEDIA: Integrated Media/360 Activation

2 — Direct Line - Film 4 Idents

BRAND: Direct Line

AGENCY: Saatchi & Saatchi

MEDIA: Case Study

3 — Doconomy - DO Black

BRAND: Doconomy

AGENCY: RBK Communication

MEDIA: Case Study

4 — VUB Bank savings account - VUB money saving button

BRAND: VUB Bank savings account

AGENCY: Triad Advertising s.r.o

MEDIA: Digital

5 — Santander Bank - Fieeld

BRAND: Santander Bank

AGENCY: Havas Madrid

MEDIA: Case Study

6 — ANZ Bank - Mr Humfreez


AGENCY: TBWA Group New Zealand

MEDIA: Packaging, Branding & Design

7 — Santander - In Someone Else’s Shoes

BRAND: Santander

AGENCY: Arnold

MEDIA: Web Film

8 — Emirates NBD - Secure Your Account

BRAND: Emirates NBD

AGENCY: Leo Burnett Middle East & North Africa

MEDIA: Digital

9 — AIB - 10 | The Book That Grew


AGENCY: Rothco, part of Accenture Interactive

MEDIA: Case Study

10 — Nedbank - Secrets

BRAND: Nedbank

AGENCY: Joe Public United

MEDIA: Branded Content

11 — AA Insurance - Dinosaur Vs Unicorn

BRAND: AA Insurance

AGENCY: DDB New Zealand

MEDIA: Web Film

12 — Tochka Bank - All at once

BRAND: Tochka Bank

AGENCY: Voskhod

MEDIA: Web Film

12 — Klarna - Heartbeats 4 Sneakers

BRAND: Klarna

MEDIA: E-Commerce

14 — Die Mobiliar - Moving Box Furniture

BRAND: Die Mobiliar

AGENCY: Jung von Matt/Limmat Werbeagentur AG

MEDIA: Case Study

15 — ABN Amro - The Dark Side of Money



MEDIA: Branded Content

Most awarded agencies in finance in 2020

Most awarded brands in finance in 2020

1 Master Card
2 Direct Line
3 Santander
4 ANZ Bank
5 Nedbank