The Most Creative Campaigns & Agencies in Finance
Banks have often been portrayed as the bad guys, but to judge from this crop of multi-awarded campaigns, lately they’ve been focused on doing good. From Doconomy’s carbon-capping credit card to VUB’s “Money Saving Button”, which actually discourages consumers from spending impulsively, not to mention Santander’s Bank’s innovative “Fieeld” haptic device for the visually impaired, these financial giants clearly aimed to contribute to society. In the top slot is the “Astronomical Sales” event from MasterCard and FP7/DXB McCann Worldgroup (Dubai), which cleverly equated a solar eclipse with the brand’s logo. And as the event was linked to a price-slashing exercise on a popular shopping site, consumers won yet again.
Most awarded campaigns in Finance in 2020
| Title | Brand | Agency, City |
|---|---|---|
| 1. Astronomical Sales | MasterCard | FP7/DXB - McCann Worldgroup, Dubai |
| 2. Film 4 Idents | Direct Line | Saatchi & Saatchi, London |
| 3. DO Black | Doconomy | RBK Communication, Stockholm |
| 4. VUB money saving button | VUB Bank savings account | Triad Advertising s.r.o, Bratislava |
| 5. Fieeld | Santander Bank | Havas Madrid |
| 6. Mr Humfreez | ANZ Bank | TBWA Group New Zealand, Auckland |
| 7. In Someone Else’s Shoes | Santander | Arnold, Boston |
| 8. Secure Your Account | Emirates NBD | Leo Burnett Middle East & North Africa, Dubai |
| 9. 10 | The Book That Grew | AIB | Rothco, part of Accenture Interactive, Dublin 7 |
| 10. Secrets | Nedbank | Joe Public United, Johannesburg |
| 11. Dinosaur Vs Unicorn | AA Insurance | DDB New Zealand, Auckland |
| 12. All at once | Tochka Bank | Voskhod, Ekaterinburg |
| 13. Heartbeats 4 Sneakers | Klarna | |
| 14. Moving Box Furniture | Die Mobiliar | Jung von Matt/Limmat Werbeagentur AG, Zürich |
| 15. The Dark Side of Money | ABN Amro | N=5, Amsterdam |
1 — MasterCard - Astronomical Sales
BRAND: MasterCard
AGENCY: FP7/DXB - McCann Worldgroup
MEDIA: Integrated Media/360 Activation
4 — VUB Bank savings account - VUB money saving button
BRAND: VUB Bank savings account
AGENCY: Triad Advertising s.r.o
MEDIA: Digital
6 — ANZ Bank - Mr Humfreez
BRAND: ANZ Bank
AGENCY: TBWA Group New Zealand
MEDIA: Packaging, Branding & Design
8 — Emirates NBD - Secure Your Account
BRAND: Emirates NBD
AGENCY: Leo Burnett Middle East & North Africa
MEDIA: Digital
9 — AIB - 10 | The Book That Grew
BRAND: AIB
AGENCY: Rothco, part of Accenture Interactive
MEDIA: Case Study
14 — Die Mobiliar - Moving Box Furniture
BRAND: Die Mobiliar
AGENCY: Jung von Matt/Limmat Werbeagentur AG
MEDIA: Case Study
Most awarded agencies in finance in 2020
Most awarded brands in finance in 2020
Master Card
Direct Line
Santander
ANZ Bank
Nedbank
