The Most Creative Campaigns & Agencies in Food & Beverages

 
A SINGLE BRAND ALMOST SWEPT THE BOARD AMONG THIS YEAR’S MOST SUCCESSFUL FOOD AND DRINK ADVERTISERS.

Only two words are needed to describe this year’s biggest trend in food and drink advertising: Burger King. The restaurant chain’s innovative “Moldy Whopper” campaign munched four out of the top five places, while the equally smart “Stevenage Challenge” provided some extra filling at the fourth slot.
As most of adland knows by now, the magnificent “Moldy” was a collaboration between three agencies: INGO Stockholm, David Miami and Publicis Worldwide. The back story? All of them had come up with similar ideas while working to slightly different briefs. BK marketing supremo Fernando Machado took note and invited them to work together on the ultimate execution. “It goes against every rule of food advertising,” he told INGO ECD Bjorn Stahl. “We have to do it!” At David Miami, global creative chief Pancho Cassis remarked: “Fernando realised that if the three of us were working on it, the end result could only be better.” With its budget somewhat tighter than that of rival McDonald’s, BK is obliged to hit above its creative weight. And under Machado that’s exactly what it’s been doing, whether it’s in Stockholm, Miami, Spain – or Stevenage.

Most awarded campaigns in Food & Beverages in 2020

Title Brand Agency, City
1.  Moldy Whopper Burger King INGO, DAVID, Publicis
2.  The Moldy Whopper 1 Burger King Ingo, Stockholm
3.  The Moldy Whopper 3 Burger King Ingo, Stockholm
4.  Stevenage Challenge Burger King DAVID the Agency, Madrid
5.  The Moldy Whopper 2 Burger King Ingo, Stockholm
6.  Homework Chupa Chups Cheil Hong Kong
7.  REBRAND THE GAME (Hero 1) Budweiser MullenLowe SSP3, Bogotá
8.  Burn That Ad Burger King David The Agency, São Paulo
9.  The traffic jam whopper Burger King We Believers, New York
10.  Pocky THE GIFT Ezaki Glico Dentsu Inc., Tokyo
11.  Magnum Pleasure Icon Spain Magnum LOLA MullenLowe, Madrid
12.  Jimmy Dean’s 50th Anniversary (Film Case) Jimmy Dean Ogilvy & Mather, Chicago
13.  For the Throne HBO / Bud Light Droga5, New York
14.  Tidy-up Chupa Chups Cheil Hong Kong
15.  Coke fzzzzzzz Coca-Cola DAVID The Agency, Miami

1 — Burger King - Moldy Whopper

BRAND: Burger King

AGENCY: INGO, DAVID, Publicis

MEDIA: Others

2 — Burger King - The Moldy Whopper 1

BRAND: Burger King

AGENCY: Ingo

MEDIA: Outdoor/Out of Home

3 — Burger King - The Moldy Whopper 3

BRAND: Burger King

AGENCY: Ingo

MEDIA: Outdoor/Out of Home

4 — Burger King - Stevenage Challenge

BRAND: Burger King

AGENCY: DAVID the Agency

MEDIA: Others

5 — Burger King - The Moldy Whopper 2

BRAND: Burger King

AGENCY: Ingo

MEDIA: Poster

6 — Chupa Chups - Homework

BRAND: Chupa Chups

AGENCY: Cheil Hong Kong

MEDIA: Print

7 — Budweiser - REBRAND THE GAME (Hero 1)

BRAND: Budweiser

AGENCY: MullenLowe SSP3

MEDIA: Print

8 — Burger King - Burn That Ad

BRAND: Burger King

AGENCY: David The Agency

MEDIA: Others

9 — Burger King - The traffic jam whopper

BRAND: Burger King

AGENCY: We Believers

MEDIA: Digital

10 — Ezaki Glico - Pocky THE GIFT

BRAND: Ezaki Glico

AGENCY: Dentsu Inc.

MEDIA: Packaging, Branding & Design

11 — Magnum - Magnum Pleasure Icon Spain

BRAND: Magnum

AGENCY: LOLA MullenLowe

MEDIA: Outdoor/Out of Home

12 — Jimmy Dean - Jimmy Dean’s 50th Anniversary (Film Case)

BRAND: Jimmy Dean

AGENCY: Ogilvy & Mather

MEDIA: Print

13 — HBO / Bud Light - For the Throne

BRAND: HBO / Bud Light

AGENCY: Droga5

MEDIA: Television

14 — Chupa Chups - Tidy-up

BRAND: Chupa Chups

AGENCY: Cheil Hong Kong

MEDIA: Print

15 — Coca-Cola - Coke fzzzzzzz

BRAND: Coca-Cola

AGENCY: DAVID The Agency

MEDIA: Print

Most awarded agencies in food & beverages in 2020

Most awarded brands in food & beverages in 2020

1 Burger King
2 Coca-Cola
3 McDonald's
4 Budweiser
5 Chupa Chups