The Most Creative Campaigns & Agencies in Health & Beauty

 
THE PANDEMIC WAS PRESENT BUT FAILED TO OVERWHELM ADVERTISING IN THIS SECTOR, WHICH ALSO HAD OTHER ISSUES TO ADDRESS.

It was inevitable that this category would reflect the COVID-19 era, and indeed the most awarded ad was “Amanda”, from Dove and Ogilvy, part of the “Courage Is Beautiful” series depicting front line medical workers. Dove was also the most awarded brand in this category – and it had other concerns too, notably about unrealistic images of women, which resulted in its #showme campaign to put real women in the picture. Familiar but worthwhile territory for the brand.
Once more we’ve seen a surge in purpose-driven advertising here, from Ory Laboratory’s “Avatar Café”, by ADK Creative One in Tokyo, which used remote controlled robots to allow severely disabled people to work at a special café, and feminine hygiene brand Saforelle’s “Missing Page”, from Serviceplan, which returned accurate images of female genitals to school textbooks. It was left to Lynx to take a lighter approach to messaging, with an ad celebrating “wingmen” – the best friend who is always by a guy’s side (think Robin to Batman). But it’s a celebration of friendship rather than masculinity, so that in itself is a progression for the brand.
The most awarded agency was actually outside of the top five: Impact BBDO in Dubai, because three of its witty Novomed print ads are in the top ten. Good to see print still making its mark.

Most awarded campaigns in Health & Beauty in 2020

Title Brand Agency, City
1.  Courage Amanda Dove Ogilvy, Toronto
2.  Avatar Robot Cafe Ory Laboratory ADK Creative One, Tokyo
3.  Project #showus Dove Publicis Sapient, New York
4.  THE MISSING PAGE Saforelle Serviceplan France, Courbevoie
5.  Wingmen: A Roll Call of Icons Lynx Global Media and Entertainment, London
6.  One Word film The Learning Corp Area 23, New York
7.  Unapologetically Human Cashmere®, Purex®, SpongeTowels® and Scotties® Broken Heart Love Affair, Toronto
8.  Bad Reviews Etat Libre d'Orange Kworq, New York
9.  The Soap with a Lump Lux Wunderman Thompson South Asia, Mumbai
10.  Novomed Dog Novomed Impact BBDO, Dubai
11.  Novomed Grey Cat Novomed Impact BBDO, Dubai
12.  Novomed White Cat Novomed Impact BBDO, Dubai
13.  Smile strong 1 Colgate VMLY&R Dubai
14.  FIRST SHAVE GILLETTE/P&G GREY NY + GREY Toronto
15.  New Normal MedMen Mekanism + MJZ

1 — Dove - Courage Amanda

BRAND: Dove

AGENCY: Ogilvy

MEDIA: Print

2 — Ory Laboratory - Avatar Robot Cafe

BRAND: Ory Laboratory

AGENCY: ADK Creative One

MEDIA: Product Design/Development

3 — Dove - Project #showus

BRAND: Dove

AGENCY: Publicis Sapient

MEDIA: Digital

4 — Saforelle - THE MISSING PAGE

BRAND: Saforelle

AGENCY: Serviceplan France

MEDIA: Case Study

5 — Lynx - Wingmen: A Roll Call of Icons

BRAND: Lynx

MEDIA: Radio

5 — The Learning Corp - One Word film

BRAND: The Learning Corp

AGENCY: Area 23

MEDIA: Television

7 — Cashmere®, Purex®, SpongeTowels® and Scotties® - Unapologetically Human

BRAND: Cashmere®, Purex®, SpongeTowels® and Scotties®

AGENCY: Broken Heart Love Affair

MEDIA: Television

7 — Etat Libre d'Orange - Bad Reviews

BRAND: Etat Libre d'Orange

AGENCY: Kworq

MEDIA: Digital

9 — Lux - The Soap with a Lump

BRAND: Lux

AGENCY: Wunderman Thompson South Asia

MEDIA: Case Study

9 — Novomed - Novomed Dog

BRAND: Novomed

AGENCY: Impact BBDO

MEDIA: Print

9 — Novomed - Novomed Grey Cat

BRAND: Novomed

AGENCY: Impact BBDO

MEDIA: Print

9 — Novomed - Novomed White Cat

BRAND: Novomed

AGENCY: Impact BBDO

MEDIA: Print

13 — Colgate - Smile strong 1

BRAND: Colgate

AGENCY: VMLY&R Dubai

MEDIA: Outdoor/Out of Home

13 — GILLETTE/P&G - FIRST SHAVE

BRAND: GILLETTE/P&G

MEDIA: Others

13 — MedMen - New Normal

BRAND: MedMen

MEDIA: Others

Most awarded agencies in health & beauty in 2020

Most awarded brands in health & beauty in 2020

1 Dove
2 Novomed
3 Ease Labs
4 Head & Shoulders
5 Shiseido