The Most Creative Campaigns & Agencies in Luxury

 
LACOSTE SERVES A GREAT GAME BUT DESIRABLE CARS ARE THE STARS OF THE LUXURY SECTOR.

It’s always interesting to note that the rarefied brands most closely associated with luxury – the Chanels and Cartiers of the world – tend to snub awards shows. And indeed not one of them is present in the top 15. What we see here are more accessible luxury brands. Lacoste tops the line-up with the emotive “Crocodile Inside” film, then “crocs” up again at number 5 with its “Crocodile Free” initiative, making it the most awarded luxury brand. The rest of the peloton is filled with automotive brands: Volvo, BMW and Mercedes. Later in the top ten we find Diesel, purveyor of premium casual wear and back on a creative roll that recalls its glory days in the 1990s, sending Publicis Italy to the second slot on the list of most-awarded agencies (after Lacoste’s BETC).

Most awarded campaigns in Luxury in 2020

Title Brand Agency, City
1.  Crocodile Inside Lacoste BETC Paris, Pantin
2.  The E.V.A. Initiative Volvo Forsman & Bodenfors, Göteborg
3.  The Small Escape BMW Jung von Matt AG, Hamburg
4.  Bertha Benz: The Journey That Changed Everything Mercedes-Benz antoni GmbH, Berlin
5.  Crocodile Free (Film Case) Lacoste BETC Paris, Pantin
6.  Road Tales Volkswagen dentsuACHTUNG!, Amsterdam
7.  Enjoy Before Returning Diesel Publicis Italy, Milan
8.  The E.V.A. Initiative 2 Volvo Forsman & Bodenfors, Göteborg
9.  SIDE:BIZ Diesel Publicis Italy, Milan
10.  Ha(u)te Couture Diesel Publicis Italy, Milan
11.  Volvo – Lifesaver Volvo Ogilvy Social Lab, Amsterdam
12.  Return Policy Diesel Publicis Italy, Milan
13.  Influencers spend of lot of time doing laundry Diesel Publicis Italy, Milan
14.  The Parents Volvo XC60 Forsman & Bodenfors, Göteborg
15.  Bad Reviews Etat Libre d'Orange Kworq, New York

1 — Lacoste - Crocodile Inside

BRAND: Lacoste

AGENCY: BETC Paris

MEDIA: Television & Cinema

2 — Volvo - The E.V.A. Initiative

BRAND: Volvo

AGENCY: Forsman & Bodenfors

MEDIA: Integrated Media/360 Activation

3 — BMW - The Small Escape

BRAND: BMW

AGENCY: Jung von Matt AG

MEDIA: Branded Content

4 — Mercedes-Benz - Bertha Benz: The Journey That Changed Everything

BRAND: Mercedes-Benz

AGENCY: antoni GmbH

MEDIA: Web Film

5 — Lacoste - Crocodile Free (Film Case)

BRAND: Lacoste

AGENCY: BETC Paris

MEDIA: Case Study

6 — Volkswagen - Road Tales

BRAND: Volkswagen

AGENCY: dentsuACHTUNG!

MEDIA: Case Study

7 — Diesel - Enjoy Before Returning

BRAND: Diesel

AGENCY: Publicis Italy

MEDIA: Others

8 — Volvo - The E.V.A. Initiative 2

BRAND: Volvo

AGENCY: Forsman & Bodenfors

MEDIA: Print

9 — Diesel - SIDE:BIZ

BRAND: Diesel

AGENCY: Publicis Italy

MEDIA: Digital

10 — Diesel - Ha(u)te Couture

BRAND: Diesel

AGENCY: Publicis Italy

MEDIA: Social Media

11 — Volvo - Volvo – Lifesaver

BRAND: Volvo

AGENCY: Ogilvy Social Lab

MEDIA: Digital Installation

12 — Diesel - Return Policy

BRAND: Diesel

AGENCY: Publicis Italy

MEDIA: Others

13 — Diesel - Influencers spend of lot of time doing laundry

BRAND: Diesel

AGENCY: Publicis Italy

MEDIA: Web Film

14 — Volvo XC60 - The Parents

BRAND: Volvo XC60

AGENCY: Forsman & Bodenfors

MEDIA: Web Film

15 — Etat Libre d'Orange - Bad Reviews

BRAND: Etat Libre d'Orange

AGENCY: Kworq

MEDIA: Digital

Most awarded agencies in luxury in 2020

Most awarded brands in luxury in 2020

1 Lacoste
2 Volvo
3 Diesel
4 BMW
5 Mercedes-Benz