The Most Creative Campaigns & Agencies in Retail

 
ONLY IKEA IS ABLE TO CHALLENGE BURGER KING’S REIGN OVER THE RETAIL CATEGORY.

As in the Food & Beverage sector, Burger King is the big story here, with the ground-breaking “Moldy Whopper” in the top two slots while “The Stevenage Challenge” and “Burn That Ad” take third and fifth place. Which leaves IKEA as the only other retail contender in the top five. While the rotting Whopper is a new approach, the furniture brand’s “Silence The Critics” is a good old-fashioned guilt-tripping romp, suggesting that our homes are passé without Swedish design to pep them up. IKEA also appears twice in the top ten with the remarkable ThisAbles – add-ons to adapt its furniture for people with disabilities – and the Black Friday (Re)Sale, which proposes recycling its products.

Most awarded campaigns in Retail in 2020

Title Brand Agency, City
1.  Moldy Whopper Burger King INGO, DAVID, Publicis
2.  The Moldy Whopper 1 Burger King Ingo, Stockholm
3.  Stevenage Challenge Burger King DAVID the Agency, Madrid
4.  Silence The Critics IKEA MJZ
5.  Burn That Ad Burger King David The Agency, São Paulo
6.  The traffic jam whopper Burger King We Believers, New York
7.  ThisAbles IKEA McCann Tel Aviv, Tel-Aviv-Yafo
8.  Black Friday (Re)Sale IKEA Hjaltelin, Stahl & Co., Copenhagen
9.  A Hard Pill To Swallow Apotek Hjärtat Åkestam Holst, Stockholm
10.  Mad Cousin McDonald's Flock Creative Network, Jakarta Selatan
11.  IKEA BLANKET FORTS IKEA Instinct, Moscow
12.  StrikeOut Cancer La Sirena Pages BBDO, Santo Domingo
13.  Moldy Whopper (Day 35) Burger King Ingo, Stockholm
14.  Chicken Wars (Film Case) Popeyes Lousiana Kitchen GSD&M, Austin
15.  KFC Secret Menu (Case Film) KFC Ogilvy Sydney

1 — Burger King - Moldy Whopper

BRAND: Burger King

AGENCY: INGO, DAVID, Publicis

MEDIA: Others

2 — Burger King - The Moldy Whopper 1

BRAND: Burger King

AGENCY: Ingo

MEDIA: Outdoor/Out of Home

3 — Burger King - Stevenage Challenge

BRAND: Burger King

AGENCY: DAVID the Agency

MEDIA: Gaming

4 — IKEA - Silence The Critics

BRAND: IKEA

AGENCY: MJZ

MEDIA: Others

5 — Burger King - Burn That Ad

BRAND: Burger King

AGENCY: David The Agency

MEDIA: Digital

6 — Burger King - The traffic jam whopper

BRAND: Burger King

AGENCY: We Believers

MEDIA: Digital

7 — IKEA - ThisAbles

BRAND: IKEA

AGENCY: McCann Tel Aviv

MEDIA: Product Design/Development

8 — IKEA - Black Friday (Re)Sale

BRAND: IKEA

AGENCY: Hjaltelin, Stahl & Co.

MEDIA: Image Management

9 — Apotek Hjärtat - A Hard Pill To Swallow

BRAND: Apotek Hjärtat

AGENCY: Åkestam Holst

MEDIA: Digital

10 — McDonald's - Mad Cousin

BRAND: McDonald's

AGENCY: Flock Creative Network

MEDIA: Poster

11 — IKEA - IKEA BLANKET FORTS

BRAND: IKEA

AGENCY: Instinct

MEDIA: Case Study

12 — La Sirena - StrikeOut Cancer

BRAND: La Sirena

AGENCY: Pages BBDO

MEDIA: Digital

13 — Burger King - Moldy Whopper (Day 35)

BRAND: Burger King

AGENCY: Ingo

MEDIA: Print

14 — Popeyes Lousiana Kitchen - Chicken Wars (Film Case)

BRAND: Popeyes Lousiana Kitchen

AGENCY: GSD&M

MEDIA: Social Media

15 — KFC - KFC Secret Menu (Case Film)

BRAND: KFC

AGENCY: Ogilvy Sydney

MEDIA: Mobile Advertising

Most awarded agencies in retail in 2020

Most awarded brands in retail in 2020

1 Burger King
2 IKEA
3 McDonald's
4 KFC
5 Chicken Licken