The Most Creative Campaigns & Agencies in Tech

 
THE WARMER SIDE OF TECHNOLOGY WAS ON SHOW WITH INNOVATIONS THAT AIDED ACCESSIBILITY AND EVEN SAVED LIVES. PLUS, A JOYFUL FILM.

Rivals Microsoft and Apple duked it out at the top of the ranking with Microsoft grabbing the most awarded campaign for “Changing The Game”, by McCann New York, for the Xbox. The game changer? Making the device more accessible for kids with disabilities – and making a beautiful film about it.
Despite that, Apple was the most awarded brand in this sector because it had four ads in the top ten – starting at number two with “Bounce”, its jazzy, literally uplifting film. Apple’s success bounced TBWA\Media Arts Lab to the top of the most awarded agency list, too.
But this was not a game for just two players. Also in the top five were Tinder with the interactive adventure “Swipe Night” from 72andSunny, Samsung with “BACK2LIFE” from Cheil China – showing gamers a life-saving first aid technique – and finally Wavio’s “See Sound” device, from Area 23, which visually alerts the deaf to sounds in their homes. Further down the ranking, Amazon, Spotify and Facebook completed the list of tech superstars with multi-awarded campaigns.

Most awarded campaigns in Tech in 2020

Title Brand Agency, City
1.  Changing the game XBOX McCann New York
2.  Bounce Apple TBWA\Media Arts Lab, Los Angeles
3.  Swipe Night Tinder 72andSunny, Los Angeles
4.  BACK2LIFE Samsung Cheil China, Beijing
5.  See Sound Wavio Area 23, New York
6.  The Birth of Gaming Tourism Xbox / Microsoft McCann London
7.  Apple at work: the underdogs Apple Apple, Cupertino
8.  Before Alexa Amazon Droga5, New York
9.  AirPods Pro Apple
10.  Wonderful Tools Apple BUCK + TBWA\Media Arts Lab
11.  Ad-within-an-ad-within-an-ad (Film Case) Samsung adam&eveDDB, London
12.  Galaxy Graffiti Samsung – galaxy s10 Cheil Worldwide Inc., Seoul
13.  The Decade Wrapped (Film Case) Spotify
14.  Never Lost Facebook Droga5, New York
15.  Caught on camera Apple TV Apple, Cupertino

1 — XBOX - Changing the game

BRAND: XBOX

AGENCY: McCann New York

MEDIA: Digital

2 — Apple - Bounce

BRAND: Apple

AGENCY: TBWA\Media Arts Lab

MEDIA: Television

3 — Tinder - Swipe Night

BRAND: Tinder

AGENCY: 72andSunny

MEDIA: Case Study

4 — Samsung - BACK2LIFE

BRAND: Samsung

AGENCY: Cheil China

MEDIA: Case Study

5 — Wavio - See Sound

BRAND: Wavio

AGENCY: Area 23

MEDIA: Digital

6 — Xbox / Microsoft - The Birth of Gaming Tourism

BRAND: Xbox / Microsoft

AGENCY: McCann London

MEDIA: Others

7 — Apple - Apple at work: the underdogs

BRAND: Apple

MEDIA: Web Film

8 — Amazon - Before Alexa

BRAND: Amazon

AGENCY: Droga5

MEDIA: Others

9 — Apple - AirPods Pro

BRAND: Apple

MEDIA: Web Site

10 — Apple - Wonderful Tools

BRAND: Apple

AGENCY: BUCK + TBWA\Media Arts Lab

MEDIA: Others

11 — Samsung - Ad-within-an-ad-within-an-ad (Film Case)

BRAND: Samsung

AGENCY: adam&eveDDB

MEDIA: Digital

12 — Samsung – galaxy s10 - Galaxy Graffiti

BRAND: Samsung – galaxy s10

AGENCY: Cheil Worldwide Inc.

MEDIA: Interactive Outdoor Experience

13 — Spotify - The Decade Wrapped (Film Case)

BRAND: Spotify

MEDIA: Integrated Media/360 Activation

14 — Facebook - Never Lost

BRAND: Facebook

AGENCY: Droga5

MEDIA: Web Film

15 — Apple TV - Caught on camera

BRAND: Apple TV

MEDIA: Digital

Most awarded agencies in tech in 2020

Most awarded brands in tech in 2020

1 Apple
2 Microsoft
3 Samsung
4 Tinder
5 Wavio