The Most Creative Campaigns & Agencies in Tech
Rivals Microsoft and Apple duked it out at the top of the ranking with Microsoft grabbing the most awarded campaign for “Changing The Game”, by McCann New York, for the Xbox. The game changer? Making the device more accessible for kids with disabilities – and making a beautiful film about it.
Despite that, Apple was the most awarded brand in this sector because it had four ads in the top ten – starting at number two with “Bounce”, its jazzy, literally uplifting film. Apple’s success bounced TBWA\Media Arts Lab to the top of the most awarded agency list, too.
But this was not a game for just two players. Also in the top five were Tinder with the interactive adventure “Swipe Night” from 72andSunny, Samsung with “BACK2LIFE” from Cheil China – showing gamers a life-saving first aid technique – and finally Wavio’s “See Sound” device, from Area 23, which visually alerts the deaf to sounds in their homes. Further down the ranking, Amazon, Spotify and Facebook completed the list of tech superstars with multi-awarded campaigns.
Most awarded campaigns in Tech in 2020
| Title | Brand | Agency, City |
|---|---|---|
| 1. Changing the game | XBOX | McCann New York |
| 2. Bounce | Apple | TBWA\Media Arts Lab, Los Angeles |
| 3. Swipe Night | Tinder | 72andSunny, Los Angeles |
| 4. BACK2LIFE | Samsung | Cheil China, Beijing |
| 5. See Sound | Wavio | Area 23, New York |
| 6. The Birth of Gaming Tourism | Xbox / Microsoft | McCann London |
| 7. Apple at work: the underdogs | Apple | Apple, Cupertino |
| 8. Before Alexa | Amazon | Droga5, New York |
| 9. AirPods Pro | Apple | |
| 10. Wonderful Tools | Apple | BUCK + TBWA\Media Arts Lab |
| 11. Ad-within-an-ad-within-an-ad (Film Case) | Samsung | adam&eveDDB, London |
| 12. Galaxy Graffiti | Samsung – galaxy s10 | Cheil Worldwide Inc., Seoul |
| 13. The Decade Wrapped (Film Case) | Spotify | |
| 14. Never Lost | Droga5, New York | |
| 15. Caught on camera | Apple TV | Apple, Cupertino |
6 — Xbox / Microsoft - The Birth of Gaming Tourism
BRAND: Xbox / Microsoft
AGENCY: McCann London
MEDIA: Others
11 — Samsung - Ad-within-an-ad-within-an-ad (Film Case)
BRAND: Samsung
AGENCY: adam&eveDDB
MEDIA: Digital
12 — Samsung – galaxy s10 - Galaxy Graffiti
BRAND: Samsung – galaxy s10
AGENCY: Cheil Worldwide Inc.
MEDIA: Interactive Outdoor Experience
Most awarded agencies in tech in 2020
Most awarded brands in tech in 2020
Apple
Microsoft
Samsung
Tinder
Wavio
