THE WARMER SIDE OF TECHNOLOGY WAS ON SHOW WITH INNOVATIONS THAT AIDED ACCESSIBILITY AND EVEN SAVED LIVES. PLUS, A JOYFUL FILM.
Rivals Microsoft and Apple duked it out at the top of the ranking with Microsoft grabbing the most awarded campaign for “Changing The Game”, by McCann New York, for the Xbox. The game changer? Making the device more accessible for kids with disabilities – and making a beautiful film about it.
Despite that, Apple was the most awarded brand in this sector because it had four ads in the top ten – starting at number two with “Bounce”, its jazzy, literally uplifting film. Apple’s success bounced TBWA\Media Arts Lab to the top of the most awarded agency list, too.
But this was not a game for just two players. Also in the top five were Tinder with the interactive adventure “Swipe Night” from 72andSunny, Samsung with “BACK2LIFE” from Cheil China – showing gamers a life-saving first aid technique – and finally Wavio’s “See Sound” device, from Area 23, which visually alerts the deaf to sounds in their homes. Further down the ranking, Amazon, Spotify and Facebook completed the list of tech superstars with multi-awarded campaigns.
Rivals Microsoft and Apple duked it out at the top of the ranking with Microsoft grabbing the most awarded campaign for “Changing The Game”, by McCann New York, for the Xbox. The game changer? Making the device more accessible for kids with disabilities – and making a beautiful film about it.
Despite that, Apple was the most awarded brand in this sector because it had four ads in the top ten – starting at number two with “Bounce”, its jazzy, literally uplifting film. Apple’s success bounced TBWA\Media Arts Lab to the top of the most awarded agency list, too.
But this was not a game for just two players. Also in the top five were Tinder with the interactive adventure “Swipe Night” from 72andSunny, Samsung with “BACK2LIFE” from Cheil China – showing gamers a life-saving first aid technique – and finally Wavio’s “See Sound” device, from Area 23, which visually alerts the deaf to sounds in their homes. Further down the ranking, Amazon, Spotify and Facebook completed the list of tech superstars with multi-awarded campaigns.
Most awarded
campaigns, brands &
agencies in
Tech in
2020
Most awarded
campaigns, brands and
agencies in
Tech in
2020
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Apple |
| 2 |  |
Microsoft |
| 3 |  |
Samsung |
| 4 |  |
Tinder |
| 5 |  |
Wavio |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
TBWA\Media Arts Lab, Los Angeles |
| 2 |  |
McCann New York |
| 3 |  |
72andSunny, Los Angeles |
| 4 |  |
Cheil China, Beijing |
| 5 |  |
Area 23, An IPG Health Company, New York |
Watch
1. XBOX / Changing the game
| Title | Changing the game |
| Agency | McCann New York |
| Campaign | Changing the game |
| Advertiser | Microsoft XBOX |
| Brand | XBOX |
| Date of First Broadcast/Publication | 2019 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | As the brand is committed to empowering everyone to achieve more, Microsoft designed the Xbox Adaptive Controller for gamers with limited mobility. With features like a row of 19 ports that connect to external switches, buttons, mounts, and joysticks, it is customizable to make gaming more accessible to all. The disabled community has a saying: “Nothing about us, without us.” So the agency collaborated with the community to create packaging as accessible as the product it holds. |
| Media Type | Digital |
| Length | |
| Sound Production | Sonic Union |
| Production Company | Hungry Man |
| Corporate Vice President of Brand | Kathleen Hall |
| GM, Global Advertising | Deanna Singleton |
| Director, Global Advertising | Stacey Terrien |
| Advertising Manager | Ron Schott |
| Advertising Manager | Hannah Westing |
| Advertising Manager | Jenny Leahy |
| Advertising Manager | Veronica Mao |
| Advertising Manager | James Shields |
| Brand Manager | Craig McNary |
| Chief Creative Officer | Sean Bryan |
| Executive Creative Director | David Banta |
| Associate Creative Director | Will Montgomery |
| Associate Creative Director | Martha West |
| Senior Art Director | Julie Koong |
| Copywriter | David Cappolino |
| Creative technologist | Alicia Foor |
| Business Leader | Kevin Nelson |
| Executive Account Director | Tina Galley |
| SVP, group account director | Rosemary Calderone |
| Account Director | Pat Six |
| Account Supervisor | Kyle Ross |
| Chief Communications Officer | Jeremy Miller |
| EVP Global Strategy Director | Joanna Schwab |
| SVP, Group Strategy Director | Eldad Heilweil |
| Director of Social Strategy | Jordan Berger |
| Head of Integrated Production | Carolyn Johnson |
| Producer | Rebecca Magner |
| SVP Director of project Management | Stella Warkman |
| Project Manager | Jessica Jacobson |
| SVP Executive Music Producer | Eric Johnson |
| Music Business Manager | Sam Belkin |
| Business Manager | David Halberstadt |
| Director | Bryan Buckley |
| 2nd Unit Director | Alex Gorosh |
| Executive Producer | Mino Jarjoura |
| Executive Producer | Caleb Dewart |
| Executive Producer | Kevin Byrne |
| Executive Producer | Dan Duffy |
| Producer | Matt Lefebvre |
| Associate Producer | Peter Bunstein |
| Assistant Director | Pierre Cailliarec |
| DP | Scott Henriksen |
| Editing Company | Rock Paper Scissors NY |
| Editor | Damion Clayton |
| Assistant Editor | Alexandra Debricon |
| Managing Editor | Eve Kornblum |
| Editorial Producer | Lisa Barnable |
| Craft, Editor | Mike Distelkamp |
| Craft, EP | Karen Hennegan |
| Craft, Producer | Lane Karas |
| Craft, Producer | Michael Berkman |
| Craft, Producer | Russell Greene |
| Craft, Assistant Editor | John Gerardi |
| Craft, Color | Benny Karas |
| Craft, Flame Artist | David Sullivan |
| Craft, Audio Mix | Brian Losch |
| Flame Producer | Barbara Kontarovich |
| Flame Artist | Edward Reina |
| Flame Assistant | Sydney Botie |
| Colorization | Sofie Borup |
| Music Company / Composer | JSM Music |
| Music Composer | Joel Simon |
| Music Composer | Jason Krebs |
| Executive Music Producer | Jeff Fiorello |
| Sound Engineer | Michael Marinelli |
| Sound Producer | Justine Cortale |
2. Apple / Bounce
| Title | Bounce |
| Agency | TBWA\Media Arts Lab |
| Campaign | Bounce |
| Advertiser | Apple |
| Brand | Apple |
| Date of First Broadcast/Publication | 2019 / 7 |
| Product | Wireless charging airpods |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Television |
| Length | |
| Production Company | Pulse Films |
| Director | Oscar Hudson |
| Post Production | Framestore |
| Art Director | Saulo Mohana |
| Copywriter | Imen Soltani |
| Creative Director | Robbin Ingvarsson |
| Creative Director | Kako Mendez |
| Group Creative Director | Arnau Bosch |
| Group Creative Director | Greg Greenberg |
| Executive Producer | Randall Pomeroy |
| Executive Producer | Darren Foldes |
| Chief Creative Officer | Brent Anderson |
| Senior Producer | Ian Kelly |
3. Tinder / Swipe Night
| Title | Swipe Night |
| Agency | 72andSunny |
| Campaign | Swipe Night |
| Advertiser | Tinder |
| Brand | Tinder |
| Posted | April 2020 |
| Business Sector | Other Online Services |
| Story | With over 43 billion matches to date, Tinder is the world’s most popular app for meeting new people. Swipe Night is an interactive miniseries that lives on Tinder and transforms the app by using Hollywood-standard entertainment as a way to match people, improve compatibility, and give the Tinder community plenty of icebreakers. It’s not just entertainment, It’s entertainment with purpose. The choices are the key: while fun on the surface, they reveal something deep about your personality, give you a pool of more compatible users to choose from, and serve as icebreakers after the experience. For example, will you save the frightened puppy or the injured girl? You only have seven seconds to decide.By bringing entertainment into the app to engineer compatibility, Swipe Night is a brand new way for people to match. It reimagines they way people can connect on a social media platform and uses entertainment to make that connection more meaningful. |
| Media Type | Case Study |
| Length | |
| Chief Executive Officer (CEO) | Elie Seidman |
| Chief Marketing Officer (CMO) | Jenny Campbell |
| Chief Communications Officer | Jenny McCabe |
| Sr. Director | Amy Wiedemann |
| Integrated Marketing | Amy Wiedemann |
| Product Lead | Kyle Miller |
| Product Designer | Stephanie Liang |
| Sr. Product Designer | Brooke Hollabaugh |
| Lisa Cai | |
| Engineering Lead | Josh Gafni |
| Sr. Counsel | Laura Michel |
| Chief Creative Officer | John Boiler |
| Chief Creative Officer | Glenn Cole |
| Executive Creative Director | Matt Murphy |
| Designer | Frank Dresmé |
| Sr. Designer | Marcus Yuen |
| Sr. Writer | Reilly Baker |
| Designer | Stephanie Morgan |
| Designer | Sara Meinecke |
| Copywriter | Emilie Abel |
| Jr. Designer | Cameron Cartwright |
| Jr. Writer | Sydnie Johnson |
| Kate Morrison | |
| Sr. Film Producer | Leah Karabenick |
| Producer | Brooke Casler |
| EP Interactive | Andrew Abraham |
| Director of Partnerships and Legal | Rebecca Williams |
| Partnerships and Legal Director | Charissa Kinney |
| Partnerships and Legal Sr. Manager | Christopher Profeta |
| Partnerships and Legal Jr. Manager | Tasha Wong |
| Executive Strategy Director | Kelly Schoeffel |
| Sr. Strategist | Miné Cakmak |
| Sr. Communications Strategist | Kimber Bowman |
| Sr. Social Strategist | Matt Augustin |
| Jr. Strategist | Zach Wright |
| Brand Director | Shannon Reed |
| Brand Manager | Brittany Allen |
| Brand Manager | Alise Murray |
| Executive Art Producer | Ali Berk |
| Art Producer | Juanita Valencia |
| Production Company | M ss ng P eces |
| Director | Karena Evans |
| Director of Immersive ECD | Mike Woods |
| Founder | Ari Kuschnir |
| Managing Partner | Ari Kuschnir |
| Managing Partner | Kate Oppenheim |
| Managing Partner | Brian Latt |
| Executive Producers | Edward Grann |
| Executive Producers | Dave Saltzman |
| Production Company Producer | Jason Reif |
| Head of Production | Rebecca Davis |
4. Samsung / BACK2LIFE
| Title | BACK2LIFE |
| Agency | Cheil China |
| Campaign | BACK2LIFE |
| Advertiser | Samsung |
| Brand | Samsung |
| Date of First Broadcast/Publication | 2019 / 5 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Philosophy | For Samsung’s 2019 Corporate Social Responsibility Project, Cheil launched a creative campaign to help young Chinese people acquire CPR skills: BACK2LIFE. In this campaign, Cheil cooperated with Blood River, which is one of China's most famous MOBA(Multiplayer Online Battle Arena) game platform, and hacked in this game to get gamers to learn life-saving CPR. In China, less than 1% know how to perform CPR*. The BACK2LIFE campaign, created jointly by Cheil PengTai and Cheil Worldwide Hong Kong, aimed to solve this problem. Even though it’s a matter of life-and-death, most people only realize the importance of CPR when they’re faced with death. On the other hand, China is the world's largest game market. Therefore, the virtual moment of death in the game can be the best time for young people to get CPR training. When gamers lost their lives in the game, they unexpectedly found out that CPR can revive their role. After several times of virtual deaths in the game, the game player repeatedly receives training for CPR. That means, the more they play, the more CPR training they get. During the two-week hijack in the Samsung Galaxy Store, over 3 million gamers performed CPR training to bring their characters back to life. This fun and easy way to learn CPR skills has effectively promoted the popularity of CPR in China. |
| Media Type | Case Study |
| Length | |
| Creative Director | Kimmy Liu |
| Creative Director | Paul Chan |
| Creative Director | Wilson Ang |
| Art Director | Kimmy Liu |
| Art Director | Ting Yu |
| Art Director | Qin Tian |
| Art Director | Xue Li |
| Art Director | Yining Yin |
| Copywriter | Paul Chan |
| Copywriter | Wilson Ang |
| Account Director | William An |
| Account Director | Cherry Lan |
| Director/Production co. | BigFish |
5. Wavio / See Sound
| Title | See Sound |
| Agency | Area 23, An IPG Health Company |
| Campaign | See sound |
| Advertiser | Wavio |
| Brand | Wavio |
| Posted | June 2019 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Tim Hawkey |
| Group Creative Director | Chris Bernesby |
| Creative Director | Joe Capanear |
| Art Director | Kristen Bell |
| Copywriter | Corinne Feight |
| Art Director | Evan Schmidt |
| Photographer | Chris Hamilton |
| Post Production | Rob Gorrell |
| Account Director | Kristen Braun |
| Developer | Aaron Stack |
| Technology Director | Bill Hanff |
| Integrated Producer | Jane Kim |
| Animation/3D | Kenny Yee |
| Account Planner | Tyler Carroll |
| User Experience Architect | Peter Guirguis |
| Chief Executive Officer (CEO) | Greyson Watkins |
| Chief Operations Officer | Spencer Montan |
| Chief People Officer | Brandon Marin |
| Agency Producer | Elan Schoonmaker |
6. Xbox / Microsoft / The Birth of Gaming Tourism
| Title | The Birth of Gaming Tourism |
| Agency | McCann London |
| Campaign | The Birth of Gaming Tourism |
| Advertiser | Microsoft |
| Brand | Xbox / Microsoft |
| Posted | April 2020 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | Although Xbox is an established brand amongst the gaming community, there was still a need to expand brand affinity beyond its hard-core audience and attract a new, more mainstream audience who didn’t care about action and weapons, traditionally the focal point of videogame marketing.We created the first-ever new reason to purchase games. Not to play. To visit.Because games had become so beautiful and detailed, we promoted them as genuine travel destinations. In a ground-breaking partnership with one of the world’s leading travel publishers, we created ‘The Rough Guide to Xbox’ – the first travel guide for virtual worlds, enabling people to engage with games in a brand new way. The transformation was completed with a range of online and offline multi-channel activations that all made people perceive videogames as viable tourist destinations, and created added utility once the world could no longer travel. |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Production Company | Fire without Smoke |
| Production Company | Momentum |
| Production Company | Clockwork |
| Production Company | Attention Seekers |
| Chief Creative Officer McCann UK and Co President | Rob Doubal |
| Chief Creative Officer McCann UK and Co President | Laurence Thomson |
| Executive Creative Director | Jamie Mietz |
| Executive Creative Director | Sanjiv Mistry |
| Copywriter | Jim Nilsson |
| Art Director | Jacob Bjordal |
| Senior Planner | James Appleby |
| Senior Planner | Fanni David |
| Account Planner | Thomas Keane |
| Designer | Matthew Thomas |
| Designer | Nazima Motegheria |
| Project Manager | Clare Prager |
| Project Manager | Anna Curtis |
| Chief Creative Officer | Rob Smith |
| Managing Partner | Sailesh Jani |
| Senior Account Director | Nicole Robinson-Spaude |
| Account Director | Lynne Carter |
| Account Director | Andrew Wynn |
| Senior Account Manager | Robert Stockton |
| Senior Account Manager | Conor Lloyd |
| Senior Account Manager | Anastasia Imam |
| Account Manager | Lucy Manning |
| Account Executive | Eloise Thompson |
| Chief Production Officer EMEA | Sergio Lopez |
| Lead Executive Producer | Sophie Chapman-Andrews |
| Executive Producer | Kin-man Ly |
| Production Company Producer | Alex Dougan |
| Junior Producer | Harvey Winter |
| Production Company Producer | Jeremy Reichman |
| Print Producer | Liam White |
| Production Company Producer | Angelo Tsolka |
| Art Buyer | Pam Oskam |
| Art Buyer | Julie Hughes |
| Studio Imaging Director | john martin |
| Senior Retoucher | Rob McDonald |
| Senior Editor | Matt Dollings |
| Senior Editor | Paul Jenkinson |
| Editor | Sabina Dallu |
| Creative Researcher | Holly Webster |
| Print Studio Manager | Robbie Maynard |
| Creative technologist | Tai Smith |
| Photography / Illustration | Duncan Harris |
| Photography / Illustration | Josh Taylor-Dadds |
7. Apple Ipad / Apple at work: the underdogs
| Title | Apple at work: the underdogs |
| Agency | Apple |
| Campaign | Apple at Work |
| Advertiser | Apple |
| Brand | Apple Ipad |
| Posted | June 2019 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Web Film |
| Length | |
| Production Company | Smuggler |
| Editor | Neil Smith |
| Director | Mark Molloy |
| Creative Director | Alan Buchanan |
| Production Company Producer | Travis Huntington |
8. Amazon / Before Alexa
| Title | Before Alexa |
| Agency | Droga5 |
| Campaign | Before Alexa |
| Advertiser | Amazon |
| Brand | Amazon |
| Posted | April 2020 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Others |
| Length | |
| Global Executive Creative Director | Simon Morris |
| Campaign Lead | Nick Gesualdi |
| Project Manager | Nicole Jue |
| Chief Creative Officer | David Kolbusz |
| Group Creative Directors | Shelley Smoler |
| Group Creative Directors | Raphael Basckin |
| Creative Director | Matt Hubbard |
| Lead Writer | Matt Hubbard |
| Agency Producer | Rachel Hough |
| Line Producer | Manon Rees. |
| Joint Managing Director | Heather Cuss |
| Account Director | Max Levine |
| Strategy Director | Damien Le Castrec |
| Strategy Director | Achim Schauerte |
| Contributing Writers | Dave Wigglesworth |
| Contributing Writers | Ed Redgrave |
| Contributing Writers | Teddy Souter |
| Frazer Price | Ethan Bennett |
| Frazer Price | Cecile Robertshaw |
| Production Company | Somesuch x Revolver |
| Production Company | Will O'Rourke |
| Director | Steve Rogers |
| Managing Director | Seth Wilson |
| Executive Producer | Seth Wilson |
| Production Company Producer | Lee Groombridge |
| Production Manager | Luke Thornton |
| Director of Photography (DOP) | Emmanuel Lubezki |
| Production Designer | K.K. Barrett |
| Costume Designer | Hannah Edwards |
| Costume Designer | Jennifer Johnson |
| Makeup | Jemma Carballo |
| Makeup | Brenna Bash |
| Production Service | Unit Sofa |
| USA Celebrities | Tom Player @ Platinum Rye |
| UK Celebrity | Talent Republic |
| Edit | The Quarry |
| Editor | Jonnie Scarlett |
| Production Company Producer | Tor Adams |
| Post Production | Cameron Gray The Mill |
| Executive Producer | Misha Stanford-Harris |
| Senior Producer | Angela Toner |
| Post Production Creative Directors | Dan Williams |
| Post Production Creative Directors | Mike Chapman |
| 2D Lead Artist | John Thornton |
| 3D Lead Artist | Mike Chapman |
| 3D Lead Artist | Finlay Crowther |
| Finish Artist | Adam Maynard |
| Matte Painting | Sachin Dhapudkar Srinivas |
| Animation/3D | Laurie Estampes |
| Animation/3D | Nick Smalley |
| Animation/3D | Sauce Villas |
| Design | Freya Barnsley |
| Design | Kwok Lam |
| Colour | MPC |
| Colorist | Jean-Clément Soret |
| Colour Producer | Ellora Soret |
| Sound | String and Tins String and Tins |
| Mix | Will Cohen |
| Mix | Lawrence Kendrick |
| Mix | Jim Stewart |
| Production Company Producer | Eimear Ní Ghuaire |
| Music Clearances | Amazon |
| Music Composer | Soundtree Music |
| Music Composer | Joel Hartman |
| MD | Jay James |
| Producer | Jay James |
| Media Director | Initiative |
10. Apple / Wonderful Tools
| Title | Wonderful Tools |
| Agency | BUCK + TBWA\Media Arts Lab |
| Campaign | Wonderful Tools |
| Advertiser | Apple |
| Brand | Apple |
| Posted | April 2020 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Others |
| Length | |
| Design Firm | BUCK + TBWA\Media Arts Lab |
| Agency | TBWA\Media Arts Lab |
| Media Director | OMD |
| Executive Creative Director | Ryan Honey |
| Executive Producer | Emily Rickard |
| Creative Director | Jenny Ko |
| Production Company Producer | Sunny Sattari |
| Creative Team | Daniel Coutinho |
| Animation/3D | Esteban Esquivo |
| Chief Creative Officer | Brent Anderson |
| Executive Creative Director | Brian O'Rourke |
| Group Creative Director | Greg Greenberg |
| Creative Director | Robbin Ingvarsson |
| Creative Director | Paul Wysocan |
| Art Director | Kim Nguyen |
| Executive Producer | Randall Pomeroy |
| Account Manager | Liz Taylor |
| Account Manager | Jake Tucker |
| Account Manager | Will McPherson |
11. Samsung / Ad-within-an-ad-within-an-ad (Film Case)
| Title | Ad-within-an-ad-within-an-ad (Film Case) |
| Agency | adam&eveDDB |
| Campaign | Ad-within-an-ad-within-an-ad |
| Advertiser | Samsung |
| Brand | Samsung |
| Date of First Broadcast/Publication | 2019 / 11 |
| Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
| Philosophy | To promote the Samsung QLED TV, adam&eveDDB knew it had to stand out from the black-box category clutter. So it partnered with Netflix, Aviation Gin, and the undisputed king of social, Ryan Reynolds, to create a social film, specifically created for the meta world of the internet: the world’s first ad-within-an ad-within-an-ad. The social film dropped on Twitter and was promptly retweeted by Ryan, Netflix and Aviation Gin, promptly blowing up the internet at large, and resulting in category-leading sales in the run up to Black Friday. |
| Media Type | Digital |
| Length | |
| Creative Director | Jordy Molloy |
| Creative Director | Toby Kennedy |
| Copywriter | Toby Kennedy |
| Art Director | Jordy Molloy |
| Managing Director | James Rowe |
12. Samsung – galaxy s10 / Galaxy Graffiti
| Title | Galaxy Graffiti |
| Agency | Cheil Worldwide |
| Campaign | Galaxy Graffiti |
| Advertiser | Samsung |
| Brand | Samsung – galaxy s10 |
| Posted | July 2020 |
| Business Sector | Mobile Telephones & tablets |
| Media Type | Interactive Outdoor Experience |
| Length | |
| Market | Canada |
| Design Company | Tangible Interaction |
| Design Company | SUUM PROJECT |
| Digital Agency | Black Trax |
| Production Company | DESIGN MONSTER |
| Designer | So Yeon Yoo |
| Designer | Seungtae Kim |
| Designer | Andrea Buttarini |
| Digital Artist | Conrad Sly |
| Producer | Sunhee Kang |
| Producer | Hyun Young Doo |
| Producer | Soyeon Soyeon Kim |
| Producer | Mark Olson |
| Creative Director | Jungmin Ma |
| Creative Director | Hakkyun Choi |
| Creative Director | Alex Beim |
| Executive Creative Director | Jong-Hee Yoo |
| Executive Creative Director | Simon Chong |
| Creative technologist | Kyong Sub Do |
| Designer | Seung Hyun Kim |
| Designer | Su Bin Lee |
| Programmer | Karl Kim |
| Programmer | Cristian Gonzalez |
| User Experience Designer | Heejin Jung |
| User Experience Designer | Minsu Kim |
| Account Management Team | Tae Kyung Kim |
| Account Management Team | Sehee Kim |
| Account Management Team | Wooseok Ko |
13. Spotify / The Decade Wrapped (Film Case)
| Title | The Decade Wrapped (Film Case) |
| Title (original language) | Your 2019 Wrapped |
| Agency | Spotify In-House |
| Campaign | 2020 Wrapped |
| Advertiser | Spotify |
| Brand | Spotify |
| Date of First Broadcast/Publication | 2019 |
| Business Sector | Online Leisure & Entertainment Services |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Media Agency | UM Worldwide |
| Production Company | Motion Theory |
| Art Director | Chelsea Alburger |
| Copywriter | Chris Monk |
| Copywriter | James Aviaz |
| Copywriter | Colette McIntyre |
| Copywriter | Gabrielle Westfield |
| Designer | William Oswin |
| Producer | Belinda Lopez |
| Producer | Lauren Keller |
| Producer | Jenna Allchin |
| Producer | Annie Dietz |
| Producer | Ian Graetzer |
| Producer | Karen Chang |
| Producer | Kenzie Tankersley |
| Producer | James W. Lee III |
| Group Creative Director | Dan Brill |
| Group Creative Director | Rasmus Wangelin |
| Executive Creative Director | Alex Bodman |
| Strategist | Zach Pentel |
| Strategist | Nathan Doiev |
| Creative Team | Jill Menor |
| Creative Team | Bruno Luglio |
| Creative Team | Kathryn Kvas |
| Creative Team | Tal Midyan |
| Creative Team | Kate Carter |
| Creative Team | Alex Reinoso |
| Creative Team | Carlo Giudice |
| Creative Team | Ellen Pai |
| Creative Team | Erik Herrstrom |
| Creative Team | Felipe Rocha |
| Account Management Team | Alexandra Tanguay |
| Account Management Team | Lauren Solomon |
| Account Management Team | Jonathan Chu |
| Account Management Team | Payman Kassaie |
| Account Management Team | Christine Andren |
| Account Management Team | Lindsay Fischler |
| Account Management Team | Candice Greenberg |
| Account Management Team | Christine Motch |
| Account Management Team | Melanie Eisen |
| Account Management Team | Kimberly Summers |
| Account Management Team | Prapti Pandey |
| Account Management Team | Claire Ulak |
| Account Management Team | Robert Waite |
| Account Management Team | Lauren King |
| Account Management Team | June Sauvaget |
| Account Management Team | Neal Gorevic |
| Account Management Team | Hugo Norqvist |
| Account Management Team | Emmanuel Orssaud |
| Account Management Team | Rob Fink |
| Account Management Team | Shannen Boynton |
| Account Management Team | Sarah Schlein |
| Account Management Team | Sarah Henderson |
| Account Management Team | Randeep Grewal |
| Account Management Team | Ali Zeren |
| Account Management Team | Adam Weissbach |
| Account Management Team | Claudia Stauss |
| Account Management Team | Cj Stanley |
| Account Management Team | Tamika Young |
| Account Management Team | Erin Styles |
| Account Management Team | Erin Palmer |
| Account Management Team | Marc Tollin |
| Account Management Team | Eliot Van Buskirk |
| Account Management Team | Jed Arden |
| Account Management Team | Jesse Green |
| Account Management Team | Jaclyn Carron |
| Account Management Team | Thomas Gayno |
| Account Management Team | Anshu Das |
| Account Management Team | Omar Lee |
| Account Management Team | Paul Yu |
| Account Management Team | Javier Moscardó Marichalar |
| Account Management Team | Marian Dicus |
| Account Management Team | Madeleine Bennett |
| Account Management Team | Rosa Asciolla |
| Account Management Team | Jessica Fusco |
| Account Management Team | Victor Trubowitch |
| Account Management Team | Lucy Davidson |
| Account Management Team | Ronny Ho |
| Account Management Team | Jessie Land |
14. Facebook / Never Lost
| Title | Never Lost |
| Agency | Droga5 |
| Campaign | Never Lost |
| Advertiser | Meta |
| Brand | |
| Date of First Broadcast/Publication | 2020 / 4 |
| Business Sector | Community Website |
| Tagline | We're never lost if we can find each other |
| Media Type | Web Film |
| Length | |
| Soundtrack | People's Face |
| More Information | facebook.com/covidsupport |
| Post Production | Blacksmith |
| Sound Mix | Wave Studios |
| Creative Chairman | David Droga |
| Global Chief Creative Officer | Neil Heymann |
| Co-Chief Creative Officer | Felix Richter |
| Co-Chief Creative Officer | Tim Gordon |
| Managing Director | Daniel Gonda |
| Creative Director | Jono Paull |
| Creative Director | Dustin Tomes |
| Creative Director | Thom Glover |
| Creative Director | Marybeth Ledesma |
| Art Director | Paul Oberllin |
| Art Director | Oscar Gierup |
| Copywriter | Josh DiMarcantonio |
| Copywriter | Stacy-Ann Ellis |
| Designer | Maria Wan |
| Motion Graphics Designer | Michael Gaynor |
| Chief Creation Officer | Sally-Ann Dale |
| Director of Film Production | Jesse Brihn |
| Executive Producer | Mike Hasinoff |
| Producer | Carlos Valvidia |
| Associate Producer | Robert Matuluko |
| Talent Manager | Sunny Valencia |
| Graphic Studio Manager | Nereida Valles |
| Editing Company | Second Child |
| Music | People Faces |
| Artist | Kate Tempest |
| Art Director | Paul Oberllin |
| Motion Graphics Designer | Michael Gaynor |
15. Apple TV / Caught on camera
| Title | Caught on camera |
| Agency | Apple |
| Campaign | Caught on camera |
| Advertiser | Apple |
| Brand | Apple TV |
| Date of First Broadcast/Publication | 2018 / 9 |
| Business Sector | Mobile Telephones & tablets |
| Story | On March 25th Hollywood descended on the Steve Jobs Theater for the announcement of Apple’s much-anticipated streaming service Apple TV+. 24 hours before, thousands of people were trolling the events page on apple.com looking for anything left unguarded. So Apple hid a link. If found, it appeared as if Apple had mistakenly turned the event livestream on early and you had gained access to the cameras inside the theater. The 24-hour ‘livestream’ contained cryptic vignettes meant to tease the shows, partnerships and celebrities that would be announced or appear at the event the following day. |
| Media Type | Digital |
| Production Company | Imposter |
