The Most Creative Campaigns & Agencies in Transport & Tourism
Travel may be rare at the time of writing, but that doesn’t mean we can’t enjoy the world’s most awarded tourism campaigns. Many of them promote not so much a destination as a cause. Topping the list is the amazing “Go Back to Africa” from Black FCB/Six, which turned a racist slur on its head to encourage African American travelers to visit Africa. Meanwhile, Russian airline S7 radically rebranded to its former name – Siberia – to draw attention to forest fires in the region. Serviceplan’s neat “Mind The Gap” gave women cheaper tickets on the Berlin subway to reflect the gender pay gap. Having said that, “The Offline Playlist” for New Orleans featured an integral ingredient of the city– jazz – by turning a Spotify playlist into a live concert. FCB/Six logically tops the agency rankings, but Mensch & Sansir comes in at number two because it has two award-winning campaigns for the Faroe Islands in the top ten.
Most awarded campaigns in Transport & Tourism in 2020
| Title | Brand | Agency, City |
|---|---|---|
| 1. Go Back To Africa | Black & Abroad | FCB/SIX, New York |
| 2. We Are Siberia | S7 Airlines | TutkovBudkov, Volgograd |
| 3. Mind the gap | Berliner Verkehrsbetriebe (BVG) | Serviceplan Group, Munich |
| 4. Souvenirs From Travel | China Airlines | Leo Burnett Taiwan, Taipei |
| 5. The Offline Playlist | New Orleans Tourism Marketing Corporation (NOTMC) | 360i, New York |
| 6. Remote Tourism | Visit Faroe Islands | Mensch & Sansir, Copenhagen |
| 7. #SayYesToEurope | Lufthansa | Kolle Rebbe Werbeagentur GmbH, Hamburg |
| 8. Closed for Maintenance | Faroe Islands | Mensch & Sansir, Copenhagen |
| 9. Save your ears | Bolt | BBDO Ukraine, Kyiv |
| 10. Wheelchange Tours | Wheelchange Tours | FCB Lisbon, Lisboa |
| 11. Fú 福 | Airbnb | Final Frontier & Taiko Studios |
| 12. Jetlag Social Club | Flying Blue | Isobar, Courbevoie |
| 13. As far as we go | Almosafer | FP7/RUH, Riyadh |
| 14. Creatures of Habit (Bus) | It's Everyone's Journey | VMLY&R, London |
| 15. #StayHome Miles Exchange | Thai Airways | Wunderman Thompson, Bangkok |
3 — Berliner Verkehrsbetriebe (BVG) - Mind the gap
BRAND: Berliner Verkehrsbetriebe (BVG)
AGENCY: Serviceplan Group
MEDIA: Case Study
4 — China Airlines - Souvenirs From Travel
BRAND: China Airlines
AGENCY: Leo Burnett Taiwan
MEDIA: Television
5 — New Orleans Tourism Marketing Corporation (NOTMC) - The Offline Playlist
BRAND: New Orleans Tourism Marketing Corporation (NOTMC)
AGENCY: 360i
MEDIA: Others
6 — Visit Faroe Islands - Remote Tourism
BRAND: Visit Faroe Islands
AGENCY: Mensch & Sansir
MEDIA: Digital
7 — Lufthansa - #SayYesToEurope
BRAND: Lufthansa
AGENCY: Kolle Rebbe Werbeagentur GmbH
MEDIA: Direct Marketing
8 — Faroe Islands - Closed for Maintenance
BRAND: Faroe Islands
AGENCY: Mensch & Sansir
MEDIA: Events
10 — Wheelchange Tours - Wheelchange Tours
BRAND: Wheelchange Tours
AGENCY: FCB Lisbon
MEDIA: Case Study
14 — It's Everyone's Journey - Creatures of Habit (Bus)
BRAND: It's Everyone's Journey
MEDIA: Television
15 — Thai Airways - #StayHome Miles Exchange
BRAND: Thai Airways
AGENCY: Wunderman Thompson
MEDIA: Digital
Most awarded agencies in transport & tourism in 2020
Most awarded brands in transport & tourism in 2020
Black & Abroad
S7 Airlines
China Airlines
Berliner Verkehrsbetriebe
Lufthansa
