The Most Creative Campaigns & Agencies in Transport & Tourism

 
IT’S BEEN SAID THAT THE JOURNEY IS MORE IMPORTANT THAN THE DESTINATION – BUT IN THESE CAMPAIGNS GOOD CAUSES TOOK PRECEDENCE.

Travel may be rare at the time of writing, but that doesn’t mean we can’t enjoy the world’s most awarded tourism campaigns. Many of them promote not so much a destination as a cause. Topping the list is the amazing “Go Back to Africa” from Black FCB/Six, which turned a racist slur on its head to encourage African American travelers to visit Africa. Meanwhile, Russian airline S7 radically rebranded to its former name – Siberia – to draw attention to forest fires in the region. Serviceplan’s neat “Mind The Gap” gave women cheaper tickets on the Berlin subway to reflect the gender pay gap. Having said that, “The Offline Playlist” for New Orleans featured an integral ingredient of the city– jazz – by turning a Spotify playlist into a live concert. FCB/Six logically tops the agency rankings, but Mensch & Sansir comes in at number two because it has two award-winning campaigns for the Faroe Islands in the top ten.

Most awarded campaigns in Transport & Tourism in 2020

Title Brand Agency, City
1.  Go Back To Africa Black & Abroad FCB/SIX, New York
2.  We Are Siberia S7 Airlines TutkovBudkov, Volgograd
3.  Mind the gap Berliner Verkehrsbetriebe (BVG) Serviceplan Group, Munich
4.  Souvenirs From Travel China Airlines Leo Burnett Taiwan, Taipei
5.  The Offline Playlist New Orleans Tourism Marketing Corporation (NOTMC) 360i, New York
6.  Remote Tourism Visit Faroe Islands Mensch & Sansir, Copenhagen
7.  #SayYesToEurope Lufthansa Kolle Rebbe Werbeagentur GmbH, Hamburg
8.  Closed for Maintenance Faroe Islands Mensch & Sansir, Copenhagen
9.  Save your ears Bolt BBDO Ukraine, Kyiv
10.  Wheelchange Tours Wheelchange Tours FCB Lisbon, Lisboa
11.  Fú 福 Airbnb Final Frontier & Taiko Studios
12.  Jetlag Social Club Flying Blue Isobar, Courbevoie
13.  As far as we go Almosafer FP7/RUH, Riyadh
14.  Creatures of Habit (Bus) It's Everyone's Journey VMLY&R, London
15.  #StayHome Miles Exchange Thai Airways Wunderman Thompson, Bangkok

1 — Black & Abroad - Go Back To Africa

BRAND: Black & Abroad

AGENCY: FCB/SIX

MEDIA: Digital

2 — S7 Airlines - We Are Siberia

BRAND: S7 Airlines

AGENCY: TutkovBudkov

MEDIA: Social Media

3 — Berliner Verkehrsbetriebe (BVG) - Mind the gap

BRAND: Berliner Verkehrsbetriebe (BVG)

AGENCY: Serviceplan Group

MEDIA: Case Study

4 — China Airlines - Souvenirs From Travel

BRAND: China Airlines

AGENCY: Leo Burnett Taiwan

MEDIA: Television

5 — New Orleans Tourism Marketing Corporation (NOTMC) - The Offline Playlist

BRAND: New Orleans Tourism Marketing Corporation (NOTMC)

AGENCY: 360i

MEDIA: Others

6 — Visit Faroe Islands - Remote Tourism

BRAND: Visit Faroe Islands

AGENCY: Mensch & Sansir

MEDIA: Digital

7 — Lufthansa - #SayYesToEurope

BRAND: Lufthansa

AGENCY: Kolle Rebbe Werbeagentur GmbH

MEDIA: Direct Marketing

8 — Faroe Islands - Closed for Maintenance

BRAND: Faroe Islands

AGENCY: Mensch & Sansir

MEDIA: Events

9 — Bolt - Save your ears

BRAND: Bolt

AGENCY: BBDO Ukraine

MEDIA: Interactive Outdoor Experience

10 — Wheelchange Tours - Wheelchange Tours

BRAND: Wheelchange Tours

AGENCY: FCB Lisbon

MEDIA: Case Study

11 — Airbnb - Fú 福

BRAND: Airbnb

MEDIA: Web Film

12 — Flying Blue - Jetlag Social Club

BRAND: Flying Blue

AGENCY: Isobar

MEDIA: Web Film

13 — Almosafer - As far as we go

BRAND: Almosafer

AGENCY: FP7/RUH

MEDIA: Case Study

14 — It's Everyone's Journey - Creatures of Habit (Bus)

BRAND: It's Everyone's Journey

MEDIA: Television

15 — Thai Airways - #StayHome Miles Exchange

BRAND: Thai Airways

AGENCY: Wunderman Thompson

MEDIA: Digital

Most awarded agencies in transport & tourism in 2020

Most awarded brands in transport & tourism in 2020

1 Black & Abroad
2 S7 Airlines
3 China Airlines
4 Berliner Verkehrsbetriebe
5 Lufthansa