Business Creative Report

In partnership with KANTAR

The most creative campaigns, brands
and agencies by business sector

The AdForum's exclusive ranking based on
the best award shows


The overall results are gleaned from each campaign's performance in just about every prestigious show out there, adding up to a compendium of outstanding creativity.
For the first time, the ranking offers an insight into the best performing campaigns in individual market segments.
Learn more about our methodology.

What's new this year!
The most awarded advertising campaign in the world was a print campaign: “Better With Pepsi” by Miami-based agency Alma. We have included a new category – Entertainment & Leisure - and added a regional focus on the results.

Explore the global advertising landscape: Focus APAC, Focus Europe, Focus LATAM, Focus North America and Focus MEA.
Full report in PDF

An exclusive ranking based
in some of the best awards
of the Industry

All rankings