Business Creative Report

In partnership with KANTAR

The Most Creative Campaigns, Brands
and Agencies in Automotive

 
BRANDS AND AGENCIES REVIVED THEIR IMAGINATIONS TO DELIVER WORK THAT GRABBED EYES AND WON HEARTS.

With the exception of Jung Von Matt’s very welcome print campaign – which takes a dramatic tack – the word “fun” might be used to describe the top auto campaigns this time around. Even the “Tough Turban” initiative featured at number one, from Canada’s Zulu Alpha Kilo, feels good-natured and big-hearted. VW returned to the top five with a TV ad that concealed a game, the graphically brilliant “MINImalism” continued to win fans, and the “Pudding” spot from Mercedes was colourful and bouncy. To take pole position in the automotive sector, no mere product demonstration is enough; quirk and originality win the day.

Most awarded
campaigns, brands &
agencies in
Automotive in 2022

Most awarded
campaigns, brands and
agencies in
Automotive in 2022

CAMPAIGNS

Brand, Title, Agency
1
Zulu Alpha Kilo, Toronto
2
DDB Sydney, Ultimo
3
HoC Dubai
4
Filmakademie Baden-Württemberg GmbH
5
Jung von Matt AG, Hamburg
6
Keko Dubai
7
Publicis Emil, Brussels
8
FamousGrey, Groot-Bijgaarden
9
Jung von Matt AG, Hamburg
10
HoC Dubai
11
BBDO Dublin
12
Publicis Conseil, Paris
13
Ogilvy South Africa, Cape Town
14
INNOCEAN, Seoul
15
audacity, Bangkok

BRANDS

Brand
1 Volkswagen
2 Pfaff Harley-Davidson
3 MINI
4 Mercedes-Benz
5 Renault

AGENCIES

Name
1 Jung von Matt AG, Hamburg
2 Zulu Alpha Kilo, Toronto
3 HoC Dubai
4 Publicis Conseil, Paris
5 DDB Sydney, Ultimo

Watch

TitleTough Turban
Agency
Campaign Tough Turban
Advertiser Pfaff Harley-Davidson
Brand Tough Turban
Date of First Broadcast/Publication 2021 / 6
Business Sector Automotive
Media Type Others
Length
Agency Zulu Alpha Kilo
Creative Director & Chief Creative Officer Zak Mroueh
Head of Design Stephanie Yung
ACD Art Director Vic Bath
ACD Writer Dan Cummings
Designer Jeff Watkins
Agency Producer Laura Dubcovsky, Kathryn Brown
Account Team Rob Feightner, Matt Sinuita, David Tremblay, Allison Diaz Mercado
Strategy Team Spencer MacEachern, Shaunagh Farrelly
Client Pfaff Harley-Davidson
Client Brandon Durmann, Melanie Somerville
Product Design Sparks Innovation
Production House Zulubot
Executive Producer Tom Evans
Line Producer Colleen Allen
Director Barbara Shearer
Editor Jessie Posthumus
Motion Graphics Ashlee Mitchell
Illustrator Nabil Elsaadi, Rasna Jaswal
Audio Engineer Dino Cuzzolino
Web Design Jacqui Lau, Kesia Payne
Photographer The Moto Foto | Dan Lim
Online Artist Felipe Chaparro
Head of Production Adam Palmer
TitleGolf Ad Break Championship Hype Reel
Agency
Campaign Golf Ad Break Championship Hype Reel
Advertiser Volkswagen
Brand Volkswagen Golf
Date of First Broadcast/Publication 2021 / 7
Business Sector Cars
Media Type Case Study
Length
TitleMINImalism
Agency
Campaign Minimalism
Advertiser BMW
Brand MINI
Date of First Broadcast/Publication 2021 / 6
Business Sector Compact & Small Cars
Story Since 1959, MINI has stayed true to its roots: a simplistic, iconic design with outstanding longevity that inspires fans to this day. The brand stands for an urban lifestyle with maximum experiences in a minimalistic space. But today’s models offer more than just an efficient and creative way to get around. They are technology-packed with state-of-the-art safety and comfort features. This is well known to MINI drivers, but not so much to people outside of the car’s fanbase.
MINImalism – a feature communication built from the iconic MINI logo’s wings. We turn those stripes into versatile design elements to communicate the new features and assistants, as simplistic and iconic as the car itself.
The stripes taken from the logo’s wings showcase the car’s new features and assistants – from Adaptive LED Headlights to Park Distance Control – and allow us to build functions and surroundings in a surprising but simple way. This new design language is used across different outdoor and indoor channels where the iconic elements are instantly recognized – creating true MINImalism, as simple and timeless as the car itself.
Media Type Case Study
Length
Creative Agency
Creative Agency Serviceplan Campaign
Art Director
Creative Director
Copywriter
Managing Partner
Managing Partner
Creative Director
Art Director
Head of Art
Managing Partner
Global Chief Creative Officer
Copywriter
Managing Director
Art Director
Account Director
Marketing Director
Marketing Manager
Account Manager
MOTION DESIGN
Sound Designer
TitlePudding
Agency
Campaign Pudding
Advertiser Mercedes Benz
Brand Mercedes Vito
Date of First Broadcast/Publication 2021
Business Sector Vans
Media Type Digital
Length
Production Company
Director
Copywriter
Producer
Editor
Photographer
Sound Designer
Sound Designer
Music Composer
Sound Design Company
Music
TitleThe Bigger Crash (Board)
Agency
Campaign The Bigger Crash
Advertiser Hyundai Motor Group
Brand Hyundai
PostedMay 2022
Business Sector Cars
Media Type Print
Market Brazil
Production Company
Music
Art Director
Art Director
Copywriter
Copywriter
Copywriter
Creative Director
Creative Director
Creative Director
Director
Editor
Executive Creative Director
Executive Creative Director
Executive Producer
Executive Producer
Sound Designer
Strategist
Account Director
Head of Production
Motion Graphics
Post Production
Post Production
Project Manager
Project Manager
Account Manager
Business Director
Head of Strategy
ORIGINAL MUSIC
ORIGINAL MUSIC
Post-Production Manager
TitleCreate2Extremes
Agency
Campaign Drive 2 Extremes
Advertiser Porsche
Brand Porsche Taycan
PostedMarch 2022
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
Story Drive2Extremes was a film created to show the true capabilities of Porsche’s all-electric Taycan Cross Turismo. Shot in two wildly contrasting locations (some 60°C and 7,000KM apart) by renowned pilot Johnny FPV, our Director Nicholas Schrunk had to meticulously plan each shot to allow for seamless transitions between the two worlds. We drove 1243 laps and shot 50 hours of footage using custom drones for never-before-flown cameras to tell the story of two contrasting yet connected worlds. 800 hours were spent in post-production with 0 CGI or VFX used, and our sound was designed to blend two extreme worlds into one.
Media Type Branded Content
Length
General Manager
Executive Creative Director
Senior Art Director
Agency Producer
Senior Copywriter
Motion Graphic Artist
Final Artist
Digital Technical Manager
Account Manager
Senior Account Executive
Chief Executive Officer (CEO)
Marketing Director
Marketing Manager
Production Company
Executive Producer
Production Manager
Executive Producer
Editor
Car precision driver
Editor
Music Supervision
Post-production Producer
Executive Producer
Grade
Post-production Producer
Drone Operator
Director
Sound Designer
Music Editor
TitleMillboard
Agency
Campaign Millboard
Advertiser Mercedes-Benz
Brand Mercedes-Benz
PostedDecember 2021
Business Sector Cars
Story The wind turbine symbolises renewable energy. The three-pointed star symbolizes Mercedes-Benz. The idea was simple: to exploit the striking visual similarity between the two to transform one of Europe’s largest wind turbines (120m x 70m) into an illuminated Mercedes-Benz logo on a truly iconic scale. The objective was to announce to the world that the brand and renewable energy would soon be working together on a global scale. The installation was staged for real, using eco-friendly lights and smoke, and was visible for miles around.
Media Type Case Study
Length
Global Chief Creative Officer
Global Executive Creative Director
Chief Creative Officer
Creative Director
Creative Director
Copywriter
Art Director
Art Director
Account Director, Global Content, Experience and Comms
Market Acceleration Lead
Account Director
Account Manager
Advertising Manager
Advertising Manager
Creative Team
Creative Team
TitleVolvo Street Configurator
Agency
Campaign The Street Is Our Showroom
Advertiser Volvo
Brand Volvo
Date of First Broadcast/Publication 2022 / 1
Business Sector Cars
Media Type Digital
Length
More Information https://volvostreetconfigurator.be/fr
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Creative Director
Creative Team
Creative Team
Creative Team
Creative Team
Account Management
Account Management
Account Management
Strategic Planner
Strategic Planner
Creative Pllanner
Head of Digital
Project Manager
Digital Strategist
Webmaster
Digital Design
Developer
Developer
Social Creative
Social Creative
Social Creative
Production Company
Producer
Producer
Photographer
Photographer
Photographer
Editor
DTP
DTP
PR Agency
Public Relations
Public Relations
Media Agency
Media Team
Media Team
TitleIrma
Agency
Campaign The Bigger Crash
Advertiser Hyundai Motor Group
Brand Hyundai
PostedJune 2022
Business Sector Cars
Story To announce Hyundai is going carbon neutral, we created a worldwide campaign highlighting the more considerable crash climate change leaves behind: Year after year, hurricanes, storms and typhoons are strengthening due to the increase of CO2 levels.
Media Type Print
Market Brazil
Production Company
Music
Art Director
Art Director
Copywriter
Copywriter
Copywriter
Creative Director
Creative Director
Creative Director
Director
Editor
Executive Creative Director
Executive Creative Director
Executive Producer
Executive Producer
Sound Designer
Strategist
Account Director
Head of Production
Motion Graphics
Post Production
Post Production
Project Manager
Project Manager
Account Manager
Business Director
Head of Strategy
ORIGINAL MUSIC
ORIGINAL MUSIC
Post-Production Manager
TitlePARKDISTANCECONTROL
Agency
Campaign Minimalism
Advertiser BMW
Brand MINI
Date of First Broadcast/Publication 2021 / 6
Business Sector Compact & Small Cars
Story Since 1959, MINI has stayed true to its roots: a simplistic, iconic design with outstanding longevity that inspires fans to this day. The brand stands for an urban lifestyle with maximum experiences in a minimalistic space. But today’s models offer more than just an efficient and creative way to get around. They are technology-packed with state-of-the-art safety and comfort features. This is well known to MINI drivers, but not so much to people outside of the car’s fanbase.
MINImalism – a feature communication built from the iconic MINI logo’s wings. We turn those stripes into versatile design elements to communicate the new features and assistants, as simplistic and iconic as the car itself.
The stripes taken from the logo’s wings showcase the car’s new features and assistants – from Adaptive LED Headlights to Park Distance Control – and allow us to build functions and surroundings in a surprising but simple way. This new design language is used across different outdoor and indoor channels where the iconic elements are instantly recognized – creating true MINImalism, as simple and timeless as the car itself.
Media Type Outdoor/Out of Home
Creative Agency
Marketing Director
Marketing Manager
Creative Agency Serviceplan Campaign
Managing Director
Art Director
Account Manager
Managing Partner
Managing Partner
Managing Partner
Creative Director
Art Director
Creative Director
Copywriter
Account Director
Global Chief Creative Officer
Head of Art
Art Director
Copywriter
TitleVW Zero Carbon Billboard (Film)
Agency
Campaign Zero Carbon. Except for the Pencil
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 2022 / 3
Product VOLKSWAGEN ID.
Business Sector Automotive
Story To remind Irish drivers of the zero carbon credentials of Ireland’s bestselling all-electric cars, Volkswagen’s ID.3 and ID.4, we turned to the humblest tool of them all: a pencil, and chose the biggest blank canvas of them all: a 48-sheet billboard. We hand-drew, in pencil, in-situ and over 48 hours an (almost) zero carbon billboard advertisement, simply yet powerfully highlighting the zero carbon credentials of the Volkswagen ID.3 and ID.4.
Media Type Case Study
Length
Artist
Illustrator
Executive Creative Director
Copywriter
Art Director
Account Director
Account Manager
Marketing Director
Production Company
TitleElectric Village Renault
Agency
Campaign 100% electric vehicles town
Advertiser Renault
Brand Renault Zoe
PostedApril 2021
Business Sector Cars
Story Renault inaugurated in the city Appy, the first “100% electric vehicle” town in France by providing each household with a New Renault ZOE. This unprecedented initiative aims to demonstrate that if the move to electric is possible in Appy, it is possible everywhere
Media Type Case Study
Length
TitleNew Polo. Game on.
Agency
Campaign New Polo. Game on.
Advertiser Volkswagen
Brand Volkswagen Polo
Date of First Broadcast/Publication 2022 / 4
Business Sector Cars
Media Type Television
Length
Production Company Patriot Films
Director
Music
Musician
Sound
Post
Grading/Online
Animation
Animation Polycat Animation
Chief Creative Officer
Cinematography
Creative Director
Creative Director
Designer
Designer
Designer
Editor
Executive Creative Director
Production Company Patriot Films
Music Composer
Music Composer
Producer
Producer
Producer
Producer
Recording Studio
Sound Designer
VFX Artist
Copywriter
Agency Producer
Managing Director
Art Director
Art Director
Art Director
Account Management
Account Management
TitleDear My Hero - Hydrogen Garbage Truck
Agency
Campaign Hydrogen Garbage Truck
Advertiser Hyundai Motor Company
Brand Hyundai
Date of First Broadcast/Publication 2021
Business Sector Trucks, Pick-Up Trucks
Media Type Digital
Length
Post Production
Chief Creative Officer
Creative Director
Copywriter
Copywriter
Copywriter
Art Director
Creative technologist
Creative technologist
Producer
Account Director
Account Executive
Account Executive
Account Executive
Media Planner
Executive Producer
Producer
Producer
Production Company
Producer
Director
Director
Director of Photography (DOP)
Editor
Account Planner
Account Director
Sound Designer
Sound Designer
Sound Design Company
TitleThe Truth
Agency
Campaign The Truth
Advertiser Car Hero
Brand Car Hero
PostedNovember 2022
Business Sector Car Dealers
Story When searching for a second hand car, the biggest fear Thai people have is being scammed by second hand dealers and . Car Hero, a Thai brand offers professionalism, peace of mind and confidence to car dealers.Car Hero, with its wide selection of used cars and reliable service, wanted to win over hesitant customer’s hearts. We knew that the best way to offer our customers relief was to educate them and show them we are the real deal when it comes to used cars. Through a our online video, we informed potential second hand car buyers of different scams and that we are truly on their side.This entertaining and hilarious short film positioned Car Hero as a real superhero, because of our thorough inspection of every car. The film centers around a man in search of a second hand car arriving at a Car Hero dealership. When he finds a car that catches his interest, he is instantly suspicious. Checking every nook and cranny for signs of damage, he wonders what the dealership is hiding. But to his surprise, the salesman enlightens him about Car Hero's high standards of inspection.
Media Type Branded Content
Length
Production Company
Advertising Manager
Advertising Manager
Advertising Manager
Chief Creative Officer
Creative Director
Art Director
Head of Production
Director
1st AD
2nd AD
Producer
Director of Photography (DOP)
Project Manager
Project Manager
Post-production Producer
VFX Company
VFX Supervisor
VFX Producer
Editing Company
Editor
Assistant Editor
Colorization
Colorist
Sound Design Company