The Most Creative Campaigns & Agencies in Automotive
With the exception of Jung Von Matt’s very welcome print campaign – which takes a dramatic tack – the word “fun” might be used to describe the top auto campaigns this time around. Even the “Tough Turban” initiative featured at number one, from Canada’s Zulu Alpha Kilo, feels good-natured and big-hearted. VW returned to the top five with a TV ad that concealed a game, the graphically brilliant “MINImalism” continued to win fans, and the “Pudding” spot from Mercedes was colourful and bouncy. To take pole position in the automotive sector, no mere product demonstration is enough; quirk and originality win the day.
Most awarded campaigns in Automotive in 2022
| Title | Brand | Agency, City |
|---|---|---|
| 1. Tough Turban | Tough Turban | Zulu Alpha Kilo, Toronto |
| 2. Golf Ad Break Championship Hype Reel | Volkswagen Golf | DDB Sydney, Ultimo |
| 3. MINImalism | MINI | House of Communication Dubai |
| 4. Pudding | Mercedes Vito | Filmakademie Baden-Württemberg GmbH |
| 5. The Bigger Crash (Board) | Hyundai | Jung von Matt AG, Hamburg |
| 6. Create2Extremes | Porsche Taycan | Keko Dubai |
| 7. Millboard | Mercedes-Benz | Publicis Emil, Brussels |
| 8. Volvo Street Configurator | Volvo | FamousGrey, Groot-Bijgaarden |
| 9. Irma | Hyundai | Jung von Matt AG, Hamburg |
| 10. PARKDISTANCECONTROL | MINI | House of Communication Dubai |
| 11. VW Zero Carbon Billboard (Film) | Volkswagen | BBDO Dublin |
| 12. Electric Village Renault | Renault Zoe | Publicis Conseil, Paris |
| 13. New Polo. Game on. | Volkswagen Polo | Ogilvy South Africa, Cape Town |
| 14. Dear My Hero - Hydrogen Garbage Truck | Hyundai | Innocean Worldwide Seoul |
| 15. The Truth | Car Hero | audacity, Bangkok |
2 — Volkswagen Golf - Golf Ad Break Championship Hype Reel
BRAND: Volkswagen Golf
AGENCY: DDB Sydney
MEDIA: Case Study
4 — Mercedes Vito - Pudding
BRAND: Mercedes Vito
AGENCY: Filmakademie Baden-Württemberg GmbH
MEDIA: Digital
6 — Porsche Taycan - Create2Extremes
BRAND: Porsche Taycan
AGENCY: Keko Dubai
MEDIA: Branded Content
9 — MINI - PARKDISTANCECONTROL
BRAND: MINI
AGENCY: House of Communication Dubai
MEDIA: Outdoor/Out of Home
11 — Volkswagen - VW Zero Carbon Billboard (Film)
BRAND: Volkswagen
AGENCY: BBDO Dublin
MEDIA: Case Study
12 — Renault Zoe - Electric Village Renault
BRAND: Renault Zoe
AGENCY: Publicis Conseil
MEDIA: Case Study
13 — Volkswagen Polo - New Polo. Game on.
BRAND: Volkswagen Polo
AGENCY: Ogilvy South Africa
MEDIA: Television
14 — Hyundai - Dear My Hero - Hydrogen Garbage Truck
BRAND: Hyundai
AGENCY: Innocean Worldwide Seoul
MEDIA: Digital
Most awarded agencies in automotive in 2022
Most awarded brands in automotive in 2022
Volkswagen
Pfaff Harley-Davidson
MINI
Mercedes-Benz
Renault
