EMPATHY AND CUSTOMER SERVICE WERE AT THE HEART OF THE INDUSTRY’S LEADING CAMPAIGNS.
The finance folk want to lend a helping hand. Insurance company Suncorp developed an almost indestructible house, and WeCapital devised an ingenious way of giving Mexican women access to bank loans. The “Touch Card” is similarly generous, allowing the blind and partially-sighted to differentiate between their cards via a simple yet life-changing design solution. It follows the brand’s previous “True Name” initiative, which helped McCann and Mastercard occupy three places in last year’s top five. Meanwhile, very different aspects of history were bought into play by HomeEquity Bank and the FTX crypto exchange, with the latter offering some Super Bowl humour.
The finance folk want to lend a helping hand. Insurance company Suncorp developed an almost indestructible house, and WeCapital devised an ingenious way of giving Mexican women access to bank loans. The “Touch Card” is similarly generous, allowing the blind and partially-sighted to differentiate between their cards via a simple yet life-changing design solution. It follows the brand’s previous “True Name” initiative, which helped McCann and Mastercard occupy three places in last year’s top five. Meanwhile, very different aspects of history were bought into play by HomeEquity Bank and the FTX crypto exchange, with the latter offering some Super Bowl humour.
Most awarded
campaigns, brands &
agencies in
Finance in
2022
Most awarded
campaigns, brands and
agencies in
Finance in
2022
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Suncorp |
| 2 |  |
Mastercard |
| 3 |  |
Progressive insurance |
| 4 |  |
NRMA |
| 5 |  |
WECAPITAL |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Leo Burnett Sydney, McMahons Point |
| 2 |  |
Thinkerbell, Surry Hills |
| 3 |  |
Havas Boston |
| 4 |  |
DDB Mexico, Mexico City |
| 5 |  |
Zulu Alpha Kilo, Toronto |
Watch
1. Suncorp / One House to save many
| Title | One House to save many |
| Agency | Leo Burnett |
| Campaign | One House to save many |
| Advertiser | Suncorp Metway |
| Brand | Suncorp |
| Date of First Broadcast/Publication | 2021 / 4 |
| Business Sector | Insurance |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Jason Williams |
| Executive Creative Director | Andy Fergusson |
| Copywriter | Eric Franken |
| Art Director | Marijke Spain |
| Director of Creative Technology | Laurent Marcus |
| Director of Creative Technology | Chris Jovanov |
2. WECAPITAL / Data tienda
| Title | Data tienda |
| Agency | DDB Mexico |
| Campaign | Data Tienda |
| Advertiser | WECAPITAL |
| Brand | WECAPITAL |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | Banking, Finance, Law & Insurance |
| Tagline | 83% of women in Mexico have no credit history. |
| Story | The vast majority of women in Mexico (83%) have no credit history, which prevents opportunities to start businesses or gain financial independence through loan applications. The women don’t have traditional credit cards or other records, but they do participate in loans through local shops. Created with DDB Mexico, the spot looks at an initiative by WeCapital. The investment firm launched Data Tienda, a financial information center that has collected credit information for millions of Mexican women through the accounts of local shopkeepers. The initiative has led to 23% of women receiving microcredits from banks in Mexico. |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Diego Ortiz "Mimo" |
| Creative Director | Chantal Silva |
| Creative Director | Gerardo Méndez |
| Creative Director | José Hernández |
| Creative Director | Rodrigo Alonso |
| Developer | Roberto Vargas |
| Editor | Tayatzin Cedillo |
3. HomeEquity Bank / Orders Of Sacrifice (Film) 151s
| Title | Orders Of Sacrifice (Film) 151s |
| Agency | Zulu Alpha Kilo |
| Campaign | Orders of Sacrifice |
| Advertiser | HomeEquity Bank |
| Brand | HomeEquity Bank |
| Date of First Broadcast/Publication | 2021 / 11 |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | Home Equity Bank sponsors the Royal Canadian Legion’s Remembrance Day initiatives. With the popularity of food delivery apps at an all-time high during the pandemic, we re-created WWII era field ration kits and made them available on DoorDash. All proceeds went to veterans in need. Historically accurate typography, paper stocks and package design were guided by references from the Canadian War Museum. A QR code drove to a guided unboxing video, including interviews with WWII veterans. |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Zak Mroueh |
| Executive Creative Director | Brian Murray |
| Art Director | Vic Bath |
| Art Director | Michael Romaniuk |
| Copywriter | Dan Cummings |
| Copywriter | Marco Buchar |
| Designer | Dejan Djuric |
| Designer | Jackman Chiu |
| Agency Producer | Tim Lynch |
| Account Manager | David Tremblay |
| Account Manager | Samantha Tang |
| Account Manager | Rob Feightner |
| Advertising Manager | Yvonne Ziomecki |
| Advertising Manager | Vivianne Gauci |
| Advertising Manager | Erin Wilson |
| Advertising Manager | Niary Toodakian |
| Advertising Manager | Sonia Gill |
| Media Manager | Dwayne Mataseje |
| Media Manager | Mitchell Cornelisse |
| Media Manager | Justin Lee |
| PR / Corporate Communications | Jacklyn Power |
| PR / Corporate Communications | Jennifer Wasley |
| Production Company | Zulubot |
| Director | Vic Bath |
| Director | Dan Cummings |
| Production Company Producer | Mitch Cappe |
| Production Company Producer | Sarah Dayus |
| Director of Photography (DOP) | Kyle Chappell |
| Editing Company | Zulubot |
| Editor | Max Lawlor |
| Editor | Mitch Reed |
| Post Production | Zulubot |
| Colorization | Felipe Chaparro |
| Audio Engineer | Dino Cuzzolino |
| Photographer | Noah Mroueh |
| Agency | Zulu Alpha Kilo |
| Chief Creative Officer | Zak Mroueh |
| Executive Creative Director | Brian Murray |
| Art Directors | Vic Bath, Michael Romaniuk |
| Copywriters | Dan Cummings, Marco Buchar |
| Design Director | Dejan Djuric |
| Designer | Jackman Chiu |
| Agency Producer | Tim Lynch |
| Account Team | David Tremblay, Samantha Tang, Rob Feightner |
| Client | HomeEquity Bank |
| Clients | Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Sonia Gill |
| Media Agency | OMD, iQuanti |
| Media Team | Dwayne Mataseje (OMD), Mitchell Cornelisse (OMD), Justin Lee (iQuanti) |
| PR Agency | Weber Shandwick |
| PR Team | Jacklyn Power, Jennifer Wasley |
| Production House | Zulubot |
| Director | Vic Bath, Dan Cummings |
| Production House Producers | Mitch Cappe, Sarah Dayus |
| Director of Photography | Kyle Chappell |
| Editing Company | Zulubot |
| Editor | Max Lawlor, Mitch Reed |
| Online | Zulubot |
| Colour Grading | Felipe Chaparro |
| Audio Engineer | Dino Cuzzolino |
| Photographer | Noah Mroueh |
4. Crypto exchange FTX / Don't Miss Out
| Title | Don't Miss Out |
| Agency | dentsuMB |
| Campaign | Don't Miss out |
| Advertiser | FTX |
| Brand | Crypto exchange FTX |
| Posted | February 2022 |
| Business Sector | Online Financial Service |
| Media Type | Television |
| Length | |
| Production Company | Partizan New York |
| Editing Company | Mackcut |
| Audio Post Production | Heard City |
| Executive Creative Director | Jason Stefanik |
| Creative Director | Andrew Hunter |
| Art Director | Christian Maine De Biran |
| Chief Creative Officer | Menno Kluin |
| Copywriter | Daniel Freeda |
| Director | Jeff Schaffer |
| Director of Photography (DOP) | Darren Lew |
| Executive Producer | Lisa Tauscher |
| Editor | Ian Mackenzie |
| Graphic Designer | Sophia Del Plato |
| Chief Strategy Officer | Jamie Shuttleworth |
| Assistant Editor | Cooper McLane |
| Group Design Director | Brian Gartside |
| Music Producer | Stephen Stallings |
| Mixer | Keith Reynaud |
| Colorization | CO3 (New York) |
| Colorist | Kath Raisch |
| VFX Company | Method Studios |
| Music | JSM / New York |
5. MasterCard / Touch Card
| Title | Touch Card |
| Agency | McCann New York |
| Campaign | Touch Card |
| Advertiser | Mastercard International |
| Brand | MasterCard |
| Date of First Broadcast/Publication | 2022 / 3 |
| Business Sector | Credit Cards |
| Story | The core idea and mission of the Mastercard Touch Card campaign is reflected in our tagline, “A world designed for all of us, is Priceless.”Not only did the Touch Card introduce a new standard for financial inclusion, our 360° campaign reinvented the way we use a wide range of advertising media to reach our demographic on their terms. Our goal was to get the Touch Card into the hands of those who need it most – and to show the world what was possible when designing a campaign for the partially sighted and blind.The innovative solutions we developed are applicable far beyond the Touch Card campaign – and designed to make all future communications, retail experiences and environments more accessible for low vision people everywhere.Every part of our campaign was vetted extensively and endorsed by The Royal National Institute of Blind People (RNIB), VISIONS/Services for the Blind and Visually Impaired, and accessible design leader, IDEMIA. |
| Media Type | Case Study |
| Length | |
| Advertising Manager | Beth Dolan |
| Advertising Manager | Gregg Weiss |
| Advertising Manager | Jill Davidson |
| Advertising Manager | John McDonald |
| Advertising Manager | Judy Vigiletti |
| Advertising Manager | Macy Salama |
| Advertising Manager | Nicole Grant |
6. Klarna / Get Smoooth Again
| Title | Get Smoooth Again |
| Agency | Nord DDB STO |
| Campaign | Get Smoooth Again |
| Advertiser | Klarna |
| Brand | Klarna |
| Date of First Broadcast/Publication | 2021 / 6 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Media Type | Web Film |
| Length | |
| Post Production | Electric Theatre Collective |
| Editing Company | Final Cut |
| Brand Lead | Christian Cabau |
| Marketing Manager | Julia Grönstedt |
| Marketing Manager | Mikael Vig |
| Art Director | Nima Akbari |
| Art Director | Pontus Gustavsson |
| Production lead | Sophie Burgoyne |
| Producer | Leo Holte |
| Public Relations | Johanna Nyman |
| Public Relations | Melissa Wiggins |
| Social | Mary Manzo |
| Social | Rickard Berggren |
| Actor / Celebrity | A$AP Rocky |
| Talent Management | John Ehmann |
| Wardrobe / Stylist | Matthew Henson |
| Creative Director | Andreas Dahlqvist |
| Art Director | Anna Salonen |
| Production Company | Caviar London |
| Director | Los Pérez |
| Executive Producer | Sorcha Shepherd |
| Producer | Javier Alejandro |
| Production Manager | Zoe Travica |
| Director of Photography (DOP) | Ben Todd |
| Assistant Director | Chris Kelly |
| Production Designer | Mark Connell |
| Wardrobe Designer | Carolina Galiana |
| Make-Up Artist | Alina Manova |
| Hair | Georgi Petkov |
| Casting | Kharmel Cochrane Casting |
| Production Service Company | B2Y Productions |
| Editor | Daniel Sherwen |
| VFX Company | No.8 |
| VFX Supervisor | Jim Allen |
| VFX Producer | Emma Shuter |
| Colorist | Luke Morrison |
| Sound Design and Mix | BANJO SOUNDSCAPES |
| Music | Petter Winnberg |
7. NRMA / Climate Warriors (Trailer)
| Title | Climate Warriors (Trailer) |
| Agency | Thinkerbell Pty Ltd |
| Campaign | Climate Warriors |
| Advertiser | NRMA |
| Brand | NRMA |
| Posted | July 2021 |
| Business Sector | Insurance |
| Media Type | Gaming |
| Length | |
| More Information | https://climate-warriors.squarespace.com/ |
| Head Creative | Seshan Moodley |
| Executive Creative Director | Paul Swann |
| Lead Thinker- Earned | Taylor York |
| Thinker- Earned | Laura Mitchell |
| Head Thinker | Ruth Hatch |
| Chief Strategy Officer | Adam Ferrier |
| Chief Marketing Officer (CMO) | Brent Smart |
| Group Brand Strategy Director | Caroline Hugall |
| Brand Strategy Lead | Anna Jackson |
| Creative & Innovation Specialist | Danielle Picker |
| Lead Thinker | Laura Popa |
| Thinker | Josh Green |
| Thinker | Jacq Henderson |
| Head of Production | Grant Anderson |
| Agency Producer | Romy Turner |
| Chief Creative Officer | Jim Ingram |
| Head Thinker- Earned | Natalie Duncan |
| Director of Content & Customer Engagement | Zara Curtis |
| Marketing Director, Brand | Sally Kiernan |
| Advisor, Corporate Communications | Joanne McIntosh |
8. myPiggy / myPiggy – Germany's First Smart Piggy Bank
| Title | myPiggy – Germany's First Smart Piggy Bank |
| Agency | Cheil Germany |
| Campaign | myPiggy – Germany's First Smart Piggy Bank |
| Advertiser | Volksbanken Raiffeisenbanken |
| Brand | myPiggy |
| Posted | June 2022 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | Germany's first smart piggy bank is much more than just a piggy bank to put money in. It makes learning to save a child's play and modern while keeping the iconic shape and integrating new smart and digital features. Meaningful, playful elements and the accompanying app get kids ages 6-12 excited about saving money and help young parents with financial education in an increasingly cashless world. A high-quality feel and thoughtful details characterize the design of myPiggy. UX and Ul are optimized for ease of use. The optional app on the parental smartphone is used for in-depth interaction. |
| Media Type | Digital |
| Length | |
| Creative Director | Clemens Lango |
| Creative Director | Andreas Gruyters |
| Creative Director | Sascha Kirpal |
| Creative Director | Martin Maczurek |
| Copywriter | Maximilian Kortmann |
| Copywriter | Alexander Schnepp |
| Copywriter | Olga Potempa |
| Art Director | Lukas Barrenstein |
| Art Director | Thomas Kaplanek |
| Art Director | Sonja Fritsch |
| Agency Producer | Sebastian Staats |
| Account Management | Volker Selle |
| Account Management | Maro Rudolf |
| Account Management | Stefan Prilipp |
| Account Management | Janine Krämer |
| Account Management | Sami Qassiti |
9. AAMI / AAMI Rest Towns
| Title | AAMI Rest Towns |
| Agency | Ogilvy Melbourne |
| Campaign | AAMI Rest Towns |
| Advertiser | Suncorp Group |
| Brand | AAMI |
| Posted | October 2021 |
| Business Sector | Insurance |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | David Ponce de Leon |
| Creative Director | Lenna Boland |
| Art Director | Axel Tagg |
| Associate Creative Director | Tom Russell |
| Group Account Director | Milly Scott |
10. NRMA / A Fire Inside (Trailer)
| Title | A Fire Inside (Trailer) |
| Agency | Thinkerbell Pty Ltd |
| Campaign | A Fire Inside |
| Advertiser | IAG |
| Brand | NRMA |
| Posted | March 2022 |
| Business Sector | Insurance |
| Media Type | Movie Trailer |
| Length | |
| Strategy Team | Adam Ferrier |
| Strategy Team | Jim Ingram |
| Strategy Team | Paul Swann |
| Strategy Team | Gerry Cyron |
| Creative | Paul Swann |
| Account Management | Ruth Hatch |
| Earned Media | Natalie Duncan |
| Earned Media | Taylor York |
| Strategy Team | Margie Reid |
| Strategy Team | Katie Dally |
| Script Writer | Nick Worthington |
| Contributing Writer | Ebony Gaylor |
| Creative | Billy Worthington |
| Production Company | The Tuesday Club |
| Designer | Matt Oak |
| Production | Frith Armstrong |
| Production | Rosie Grayson |
| Editor | Alex O'Shaughnessy |
| Writer/Director | Justin Krook |
| Writer/Director | Luke Mazzaferro |
| Production | Michael Hilliard |
| Production | Camilla Mazzaferro |
| Production | Casey Ventura |
| Production | Rob Galluzzo |
| Production | Corey Esse |
| Production | Jacqueline Maxted |
| Production | Andrew Flakelar |
| Production | Carla McGrath |
| Director of Photography (DOP) | Josh Flavell ACS |
| Editor | Scott Walmsley |
| Music Composer | Matteo Zingales |
| Media Team | Sam Geer |
| Media Team | Chris Colter |
| Media Team | Simon Reid |
| Media Team | Andrew Morrill |
| Media Team | Elyse Foley |
| Media Team | Alison Bongailas |
| Media Team | Jessica Scott |
| Media Team | Nathan Vega |
| Advertising Manager | Brent Smart |
| Advertising Manager | Zara Curtis |
| Advertising Manager | Raelene Metlitzky |
| Advertising Manager | Ramana James |
| Advertising Manager | Sally Kiernan |
| Advertising Manager | Luke Farrell |
| Advertising Manager | Caroline Hugall |
| Advertising Manager | Anna Jackson |
| Advertising Manager | Jaclyn Gordon |
| Advertising Manager | Tom Dodd |
| Advertising Manager | Lisa Jarvis |
| Advertising Manager | Danielle Picker |
| Advertising Manager | Luke Mortimer |
| Advertising Manager | Keira McIntosh |
| Advertising Manager | Amanda Wallace |
| Advertising Manager | Alexandra Peard |
| Advertising Manager | Simeon Bartholomew |
| Photographer | Matthew Abbott |
| Writer | Shane Fitzsimmons |
| Publishing | Geoff Blackwell |
| Book Editor | Ruth Hobday |
| Design Director | Cameron Gibb |
11. L'Oréal / Paywall Down
| Title | Paywall Down |
| Agency | WMcCann |
| Campaign | Paywall Down |
| Advertiser | L'Oréal |
| Brand | L'Oréal |
| Posted | May 2022 |
| Business Sector | Cosmetics, Beauty Products & Perfumes |
| Media Type | Digital |
| Length | |
| Executive Chairman | Hugo Rodrigues |
| Chief Executive Officer (CEO) | André França |
| CCO | Mariana Sá |
| Executive VP | Marcio Borges |
| Creative Director | Ricardo Weitsman |
| Associate Creative Director | João Resende |
| Art Director | Bruno Mukai |
| Art Director | Ana Rocha |
| Copywriter | Andrea Lobato |
| Copywriter | Humberto Nogueira |
| Copywriter | Igor Pontes |
12. Coinbase / Less Talk, More Bitcoin
| Title | Less Talk, More Bitcoin |
| Title (original language) | The Big Game |
| Agency | Accenture Song |
| Campaign | Less Talk, More Bitcoin |
| Advertiser | Coinbase Global, Inc. |
| Brand | Coinbase |
| Posted | July 2022 |
| Business Sector | Banking, Finance, Law & Insurance |
| Media Type | Case Study |
| Length | |
| Production Company | The Mill New York |
| Executive Producer | Clare Melia |
| Director | Carl NORTON |
| Director | Dan Williams |
| Creative Director | Jason Kreher |
| Creative Team | Ragen Fykes |
| Brand Practice Lead | Alex Woods |
| Executive Producer | Leah Donnenberg |
13. BNP Paribas / First Aid for Humanity
| Title | First Aid for Humanity |
| Agency | VMLY&R Poland |
| Campaign | First Aid for Humanity |
| Advertiser | BNP Paribas |
| Brand | BNP Paribas |
| Date of First Broadcast/Publication | 2022 / 4 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Media Type | Web Film |
| Length | |
| Regional Chief Creative Officer | Jaime Mandelbaum |
| Chief Creative Officer | Dawid Szczepaniak |
| Regional Creative Director | Piotr Osiński |
| Copywriter | Adam Sierociński |
| Art Director | Antoni Kamiński |
| Copywriter | Zbigniew Marczak |
| Strategy Director | Anna Klamecka |
| Strategic Planner | Mateusz Cukierski |
| Business Director | Agnieszka Winnik-Jaworska |
| Communications Specialist | Szymon Slezak |
| Account Director | Agata Szybilska-Czech |
| Account Manager | Karolina Abramowicz |
| INFLUENCER LEAD | Malgorzata Slychan |
| Production Company | Warsaw Witches Association |
| Director | Krzysztof Kiziewicz |
| Director | Maciej Szupica |
| Director of Photography (DOP) | Jakub Burakiewicz |
| Editor | Tomasz Marjan Naruszewicz |
| Production Company Producer | Marta Berens |
14. HSBC / Vicious Circle
| Title | Vicious Circle |
| Agency | Wunderman Thompson UK |
| Campaign | The Homeless Bank Account |
| Advertiser | HSBC |
| Brand | HSBC |
| Date of First Broadcast/Publication | 2021 / 6 |
| Business Sector | Banking, Finance, Law & Insurance |
| Media Type | Television |
| Length | |
| Digital Media | Infectious Media |
| Production | Knucklehead |
| Editor | Whitehouse Post |
| Colorist | MPC LDN |
| Sound Design Company | Grand Central Recording Studios |
| Executive Creative Director | Tom Drew |
| Creative Director | Mike Watson |
| Creative Team | Craig Hunt |
| Creative Team | James Humphreys |
| Designer | Graham Channon |
| Designer | Yoshi Okubo |
| Designer | Bryan Riddle |
| Designer | David Howard |
| Designer | Daryl Yeoman |
| Agency Producer | Sonny Botero |
| Assistant Producer | Liberty Willison |
| Creative Producer | Tom Lawrence |
| Account Planner | Omar El-Gammal |
| Account Director | Luke Thornton |
| Account Manager | Max Cain |
| Account Manager | Olivia Taylor |
| Business Director | Claire Chislett |
| Media Agency | Phd |
| Director | Siri Bunford |
| Production Company Producer | Matthew Brown |
| Production Manager | Cat Irving |
| Line Producer | Becky Thompson |
| Director of Photography (DOP) | Christopher Sabogal |
| Production Designers | Tom Wales |
| Production Designers | Stefanie Grieve |
| Natricia Bernard | |
| Editor | Adam Rudd |
| Colorist | Matthieu Toullet |
| Sound Designer | Munzie Thind |
15. NIKKEI / Lions Good News 2020
| Title | Lions Good News 2020 |
| Agency | Dentsu Inc. |
| Campaign | Lions Good News 2020 |
| Advertiser | NIKKEI Inc. |
| Brand | NIKKEI |
| Posted | March 2022 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Media Type | Digital |
| PR Agency | Dentsu Public Relations Inc. |
| Production Company | Shiftbrain |
| Production Company | Rock'n Roll Japan |
| Production Company | Pyramid Film Inc. |
| Production Company | SPLUCK |
| Planning/Creative Director/Writing | Reietsu Hashimoto |
| PR/Writing | Tadashi Inokuchi |
| Art Director | Hiroki Miyamoto |
| Graphic Designer | Masashi Fujiyoshi |
| MOTION DESIGN | Wongeun Heo |
| Project Management/Producer | Masaya Yamamoto |
| Project Manager | Mana Ohtake |
