0% Emission Car

The automotive that doesn’t impact its environment

Mercedes and its agency Jung von Matt have decided to promote a clean car with 0% emissions. What makes the specificity of this car is that it is almost invisible to the environment. So, they have decided to make it real in the street, everywhere, to the passers-by. How did they manage to make it? With n innovative technology with Leds and cameras. The Guerrilla marketing operation has been successful and has received several Cannes Lions including an Outdoor Grand Prix
TitleThe Invisible Drive
Campaign Invisible Drive
Advertiser Daimler AG
Brand Mercedes-Benz

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PostedMarch 2012
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Web Film
MarketSubscribers Only
Creative Director M....el O....an Subscribers Only
Copywriter M....el O....an Subscribers Only
Creative Director J...s K...er Subscribers Only
Art Director J...s K...er Subscribers Only
Creative Director M...in S...tz Subscribers Only
Art Director A....as W...er Subscribers Only
Agency J..g ..n Ma......ter Subscribers Only