To face the changes and the instability of April weather, Wunderman has proposed Marionnaud to create a campaign that match the weather in real time.
Digital billboards connected to weather sensors and app. have enabled the set up of a campaign that shows waterproof mascara when it's raining or suntan and sun care products when the suns shines or even cosmetics that protect your beauty from cold promoting thus the complete range of Marionnaud products in real time at the right moment.
It reminds us the concept of La Redoute weather billboard presenting different outfit depending of the weather
Havas Helia has also recently used the same kind of behavior to create the biggest shower in Times Square animated only during April's rains