A Blue Poster With Green Fingers

The bank HSBC installed billboards whose life-giving lights made Manhattan a little greener.

by Maud Largeaud , AdForum

You’re probably aware that plants need light to grow. But did you know that photosynthesis is enhanced by certain waves of the light spectrum – like blue, for instance? The bank HSBC has pledged to reduce its environmental impact and help its clients do the same. In order to communicate the initiative, the bank and its agency Wunderman Thompson created billboards with blue backlighting, and installed them right next to the rare green spaces in Manhattan. So while talking about sustainability, the bank also shed some growth-giving light on urban plants. A rare example of posters that contributed something life-enhancing to the cityscape. 

About Wunderman Thompson

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.    
We are 20,000 strong in 90 markets around the world, where our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities, to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production and technology. 
Wunderman Thompson is a WPP agency (NYSE: WPP).    
For more information, please visit us at www.wundermanthompson.com and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.   

Latest News

Wunderman Thompson North America Boosts Regional Leadership with Appointment of Karyn Rockwell and Jennifer Mollo

Key executive hires will fuel Wunderman Thompson’s continued growth across North America

Wunderman Thompson, a WPP agency, proudly announces the appointment of Karyn Rockwell as President of the Midwest region and Jennifer Mollo as Managing Director of Austin. Rockwell will be charged with running the Minneapolis and Chicago offices. Mollo will have a dual role leading the Austin office and operating as the new Global Client Lead for Dell. The two regional hires will sit on Wunderman Thompson’s North America executive leadership team and play a pivotal role in driving growth in their respective regions. 

With more than 25 years of experience in the marketing and advertising industry, Rockwell has spent her career overseeing growth agendas for clients such as Mondelez, Royal Caribbean, The US Army, Kimberly Clark, State Farm, Marriott, Google, and YouTube. Most recently, Rockwell served as CEO of FCB New York. A boomerang, earlier in her career, she worked as a global business director at JWT. She also held previous roles with Leo Burnett DDB and Co:Collective. Rockwell is an inclusion and mental health advocate and a champion of conscious capitalism. She was named a “Woman to Watch” by AdAge in 2017. 

“I’m thrilled to join Wunderman Thompson,” says Rockwell. “Not only is the talent best-in-class, but the depth of Wunderman Thompson’s tech, digital and data capabilities is unmatched. Bringing these tools to life through storytelling with meaningful and impactful results for our clients in the region is a dream come true.”

Jennifer Mollo joins Wunderman Thompson with more than 25 years of experience in solving complex business needs and client challenges. After more than a decade managing marketing teams at MasterCard, Atari and Starwood Hotels, Jennifer leveraged her client-side expertise and transitioned to the agency world. Leading Client Service and Operations at T3 and, most recently R/GA. Jennifer has had the privilege of overseeing award-winning work for iconic brands such as Dell, Michaels, Marriott International, UPS, and Microsoft. 

“I’m thrilled to join the Wunderman Thompson Austin office. A special culture of partnership, trust and drive for excellence resonated with me right away. The added bonus is the opportunity to lead our Dell relationship. I’ve spent the better part of 15 years working as an agency lead and on the client-side within Dell. So, I have a unique perspective seeing the business from both angles. It’s a full-circle moment and I couldn’t be happier about this opportunity.”

To learn more about open roles within Wunderman Thompson, please visit the Wunderman Thompson Career page.