A coffee to share

Nescafé surprises the « Metro » readers by offering them a moment to share.

The Parisian way of life. Every morning you take the subway and you read your free newspaper. All alone, in your “private bubble”. In order to break this solo habit, Nescafé introduced 2 foldable mugs in the “Metro” newspaper to encourage its readers share a moment around a cup of coffee and engage in a conversation with a colleague.
TitlePop-Up Café
Agency
Campaign Pop-Up Café
Advertiser Nestlé
Brand Nescafé

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