A coffee to share

Nescafé surprises the « Metro » readers by offering them a moment to share.

The Parisian way of life. Every morning you take the subway and you read your free newspaper. All alone, in your “private bubble”. In order to break this solo habit, Nescafé introduced 2 foldable mugs in the “Metro” newspaper to encourage its readers share a moment around a cup of coffee and engage in a conversation with a colleague.
TitlePop-Up Café
Agency
Campaign Pop-Up Café
Advertiser Nestlé
Brand Nescafé

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About Geometry Global

Comment nous le faisons : La difficulté pour les marques aujourd’hui est de trouver le bon ratio entre le budget investi et l’efficacité. C’est pourquoi Geometry Global a développé une méthodologie reposant sur la construction du: « Purchase Decision Journey ».

Le PDJ a pour but d’aider les marques à choisir la combinaison la plus efficace dans chaque parcours l’achat et pour chaque catégorie de produits, en mettant le consommateur au centre de la stratégie de contact des marques.