A Connected and Intelligent “Elephant” Bank

When virtual money becomes real

In today’s digital world, credit cards and online banking have replaced coins and cash stored in wallets. New Zealand’s ASB Bank realized that it is difficult to teach children the value of money and the importance of savings in a cashless society. So ASB created “Clever Kash” – a digital piggy bank (but in this case, an elephant) that helps children understand the value of money. The system is directly linked to the parent’s banking account; every time a parent deposits money into “Clever Kash” virtual coins appear on the screen along with a total amount of money stored in the bank account.
TitleMeet Clever Kash, ASB's new cashless moneybox
Agency
Campaign Meet Clever Kash
Advertiser ASB Bank Limited
Brand ASB

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
Media Type Product Design/Development
Length
MarketSubscribers Only
Business Director T...sa D...s Subscribers Only
Editor T...s C...le Subscribers Only
Advertising Manager ..i D...an Subscribers Only
Advertising Manager E..a L...h Subscribers Only
Advertising Manager M..k G...am Subscribers Only
Advertising Manager R...r Be....nt Subscribers Only
Planning Supervisor M...ay S....ts Subscribers Only
Designer ..b F...n Subscribers Only
Digital Producer B....an H....ck Subscribers Only
Account Manager A...is M...se Subscribers Only
Director of Content Production J..e ..k Subscribers Only
Creative Team N...le S...s Subscribers Only
Creative Team N...l Mc....ne Subscribers Only
Executive Creative Director C...y Ch....rs Subscribers Only
Executive Creative Director ..y R....ts Subscribers Only
Account Executive V...y N...n Subscribers Only
Advertising Manager Em.....se Fo.....er Subscribers Only