A Connected and Intelligent “Elephant” Bank

When virtual money becomes real

In today’s digital world, credit cards and online banking have replaced coins and cash stored in wallets. New Zealand’s ASB Bank realized that it is difficult to teach children the value of money and the importance of savings in a cashless society. So ASB created “Clever Kash” – a digital piggy bank (but in this case, an elephant) that helps children understand the value of money. The system is directly linked to the parent’s banking account; every time a parent deposits money into “Clever Kash” virtual coins appear on the screen along with a total amount of money stored in the bank account.
TitleMeet Clever Kash, ASB's new cashless moneybox
Agency
Campaign Meet Clever Kash
Advertiser ASB Bank Limited
Brand ASB

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