A CSR Ambient about a usual privacy place

Toilets for Health. Domestos exposes the issue of open defecation

Over one billion people worldwide have no access to a toilet and are forced to go in the open with the obvious hygiene and privacy issues. Domestos & Unilever is the brand leading the fight against germs, and wanted to raise awareness of the issue. DLKW Lowe has created an ambient outdoor installation. (A cubicle free toilet with a one-way mirror was placed in the center of London) When you’re outside you can not see anything but when you’re using it inside, you feel exposed to the close passers-by and curious people. “This is what it is s like for over 1 billion people, who without toilets are forced to go in the open”.
TitleSee Through Loo
Agency
Campaign See Through Loo
Advertiser Domestos
Brand Unilever

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