A great Scots way of fundraising

Figures from the past meet the tech of the present to preserve history.

In order to help preserve the country’s historic monuments, the Bank of Scotland teamed with Visa to solve a modern problem. These days, hardly anyone has any loose change to drop into collection boxes when visiting important sites. So artists were asked to recreate two works of art – a portrait of Colonel William Gordon and a bust of the poet Robert Burns – with the addition of contactless payment systems. Not without a touch of humour, by the way. The artworks were respectively installed at Fyvie Castle and Burns’ cottage, enabling visitors to donate £2 with a simple touch of their credit cards. Thus boosting the coffers of the National Trust, which protects historic homes. 

About Anomaly

Founded just over 14 years ago, Anomaly is a difficult to define, but exciting to work at 'new model' agency. Driven by a passionate and entrepreneurial culture encompassing a diverse, elastic set of skills, Anomaly has offices in London, Los Angeles, New York, Toronto, Amsterdam, Berlin and Shanghai. Clients include: Anheuser-Busch InBev, Cancer Research UK, Diageo, Google, LEGO, Lloyds Banking Group. Anomaly has been recognised for a wide range of work and IP, covering both effectiveness and craft excellence including: Ad Age’s 2017 Agency of the Year, Cannes Lions, D&AD pencils Effies, Fast Company’s Most Innovative, Jay Chiat, Digiday Awards and the Mashies -- among the usual suspects. Anomaly has been honoured with a few less conventional accolades as well, such as being awarded Time Magazine’s Best Inventions of 2016 for hmbldt, Toy of The Year for Mighty Jaxx, plus two Emmys for a television series, all of which the agency created and co-owns. www.anomaly.com/