A house becomes alive

Sad houses start smiling again

Duval Guillaume Modem is at the origin of a strange phenomenon: a real crying house. It created curiosity, interest and press coverage in Antwerp and all around Belgium. A few days later, the house was transformed with a facelift and it started smiling. In fact, it was renovated with AXA’s renovation loan giving hope to Belgian houses that need a new look :-)
TitleThe Weeping House
Campaign The Weeping House
Advertiser AXA
Brand Axa Renovation

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About Duval Guillaume

We create work that is loved by the public, and admired by the industry. This philosophy leads to more social currency. We do this for international clients such as Smirnoff Europe, Center Parcs Europe, Coke Zero Europe and Carlsberg Europe.

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Meet Elke, our new Leading Lady

After 8 years as Account Manager at LDV, 4 successful years as International Account Director at Duval Guillaume and 2,5 years as Managing Director at Happiness Brussels, Elke Janssens returns to her old love, Duval Guillaume. Together with Jessica Danese, Koenraad Lefever and Dries De Wilde, she takes over the daily management of the agency as Managing Director.

Elke Janssens: "At Happiness I received interesting opportunities, but my intense longing for Duval Guillaume turned out to be too big. This beautiful and iconic brand with top strategic and creative work is where my heart really lies. The wonderful clients, the unique team and the unremitting drive to make remarkable work that has a positive impact on the brands' business are the reasons why I absolutely want to take on this hugely exciting challenge. In addition, it is also enormously enriching to have access to all talents, expertise and tools within the Publicis One structure."

Koenraad Lefever and Dries De Wilde: "With the arrival of Elke a new chapter is breaking for Duval Guillaume. She knows the DNA of the agency through and through and knows like no other how to combine interesting creation with an incredible client service. That we are happy with her arrival is an understatement."

Karel Vinck, Chief Digital Brands & Integration, Publicis One: "With Elke on board Duval Guillaume now has a strong management team that is ready for the future. Elke is a strong and senior profile with a healthy dose of ambition and I am very happy to have her back in our ranks. "