A magazine creates a board game

Experience the effects of global warming with your kids

GEOlino is a German science magazine for children. They wanted their young readers to experience the effects of global warming. So they created with Kolle Rebbe a playful way to raise awareness among children about this crucial topic. The board game was replaced by a special ice-tray representing the Arctic and then put on a big sponge. The race against time started to save the polar bears from the melting. Thus, GEOlino and meltdown help parents and children to start the conversation with children about global warming
TitleMeltdown. The First Board Game that Melts
Agency
Campaign Meltdown
Advertiser Gruner + Jahr AG & Co
Brand GEOlino

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