Raising awareness and gathering organizations about blood donation

A, O and B letters are removed from organizations and people profiles.

A survey reveals a 30% drop in new donors across 21 countries last year compared to a decade ago. We also observed a significant drop in reserves of blood during the summer (blood donors are on holidays…). To visualize the problem of missing blood we can remember campaigns where the red was removed from the TV or from a football team jersey.

Engine group has proposed to tackle the issue in making letters of the blood groups disappear (A, O and B) from familiar signs or logos drawing public attention to blood donation and encourage people to come forward to donate blood. From your favorite newspaper to the road sign or the sign of your local supermarket, every corner of the UK was reached in creating a real trending topic. In the 10 days after the campaign, over 30.000 people register online to give blood.

Building on that success the campaign is back in going global this year bringing together 25 blood services from 21 countries (from Australia to Belgium via Singapore) covering one billion of the world’s population. A number of high profile brands and organizations are endorsing and participating. 

See the British commercial below


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Women’s Aid Federation Northern Ireland has launched a suite of new digital outdoor ads across Belfast carrying the powerful message that, physical or not, abuse is abuse and can be prosecuted.

St Patrick’s Day crowds across Belfast will see digital billboards showing abusive phrases painfully imprinted on a woman’s skin.

The expressions – “who else would want you?”, “you belong to me”, “it’s your fault” – are all phrases that are frequently reported in cases of emotional abuse.

Emotional abuse is a pattern of behaviour designed to intimidate, frighten and control a partner. It is illegal and perpetrators can be prosecuted, but awareness of this is disturbingly low and, as a result, many cases go unreported.

The work, created by WCRS, aims to combat that by challenging people to report abuse in whatever form it takes, even if it doesn’t leave a physical mark.

The photography was crafted using 3D-printed stamps and anonymous volunteer models. It was shot by Kai Bastard and the makeup was done by Bill Turpin.

It will run for one week on Bravo Outdoor’s premium outdoor sites around Belfast.

Jan Melia, CEO of Women’s Aid Northern Ireland, said: “Emotional abuse is harder to see. Our hope is that this work will bring attention to this, kick starting a campaign to raise awareness and letting victims know there is support for them.”

Christopher Ringsell, Creative Director at WCRS, said: “Physically creating these messages of control and showing them debossed onto the skin of our female bodies helps to highlight this emotional form of abuse in a visually powerful way, hopefully encouraging victims to reach out knowing there is support for them.”