Raising awareness and gathering organizations about blood donation

A, O and B letters are removed from organizations and people profiles.

A survey reveals a 30% drop in new donors across 21 countries last year compared to a decade ago. We also observed a significant drop in reserves of blood during the summer (blood donors are on holidays…). To visualize the problem of missing blood we can remember campaigns where the red was removed from the TV or from a football team jersey.

Engine group has proposed to tackle the issue in making letters of the blood groups disappear (A, O and B) from familiar signs or logos drawing public attention to blood donation and encourage people to come forward to donate blood. From your favorite newspaper to the road sign or the sign of your local supermarket, every corner of the UK was reached in creating a real trending topic. In the 10 days after the campaign, over 30.000 people register online to give blood.

Building on that success the campaign is back in going global this year bringing together 25 blood services from 21 countries (from Australia to Belgium via Singapore) covering one billion of the world’s population. A number of high profile brands and organizations are endorsing and participating. 

See the British commercial below


About WCRS

Latest News


  • Creative Agency WCRS design EYH poster campaign for Christmas
  • Jack Agency provide EYH with 193 media sites across United Kingdom
  • Original WCRS/EYH poster campaign helped fundraising event ‘Sleep Out’ raise over £1million to support some of the 83,000 young people that experience homelessness in the UK every year.


End Youth Homelessness has added a seasonal twist to its hard-hitting 2017 poster campaign in an effort to raise awareness of youth homelessness at Christmas.

The message; 25,000 young people will be homeless over the Christmas period.

The posters, featuring the kind of brutal dilemmas faced by young homeless people against an array of vivid pastel tones, will appear at 193 sites across the United Kingdom – everywhere from London to Bristol, Cardiff to Edinburgh – kindly donated by Jack Agency.

Originally designed to promote ‘Sleep Out’, the annual EYH fundraising event, the simple creative poster message from WCRS helped encourage more than 2,500 Sleep Out participants across the country raise over £1million.

“The only thing worse than being homeless, is being homeless at Christmas. When everyone else is warm indoors with their friends and families, many young people will be left out in the cold. This simple, impactful poster campaign highlights the dangers that many young people face.” Orlando Warner, Creative Director, WCRS


"We’re proud to be partnering with End Youth Homelessness over the festive period. Using our poster sites across the UK, we hope to raise awareness about the desperate decisions homeless young people are forced to make.” Steph Gilks, Marketing Manager, Jack Agency