Raising awareness and gathering organizations about blood donation

A, O and B letters are removed from organizations and people profiles.

A survey reveals a 30% drop in new donors across 21 countries last year compared to a decade ago. We also observed a significant drop in reserves of blood during the summer (blood donors are on holidays…). To visualize the problem of missing blood we can remember campaigns where the red was removed from the TV or from a football team jersey.

Engine group has proposed to tackle the issue in making letters of the blood groups disappear (A, O and B) from familiar signs or logos drawing public attention to blood donation and encourage people to come forward to donate blood. From your favorite newspaper to the road sign or the sign of your local supermarket, every corner of the UK was reached in creating a real trending topic. In the 10 days after the campaign, over 30.000 people register online to give blood.

Building on that success the campaign is back in going global this year bringing together 25 blood services from 21 countries (from Australia to Belgium via Singapore) covering one billion of the world’s population. A number of high profile brands and organizations are endorsing and participating. 

See the British commercial below


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Today, in response to the news that Arsene Wenger will be stepping down from his incredible 22 year career as Arsenal FC’s manager, WCRS has created a tactical social advert for RAF Recruitment showing that a career as a ‘Gunner’ isn’t just in football.

RAF Regiment Gunners are the infantry of the Royal Air Force. These elite soldiers carry out a range of crucial duties to defend RAF bases and overseas air operations. So what better way to highlight this crucial role than to jump onto the news and make the link between Arsenal’s ‘Gunners’ and RAF Gunners.

The team mocked up a typical recruitment advert – but with a twist and play on words. This image went out across their Facebook and Twitter channels.