A speedy pre-roll slot

Toyota screeches for our attention

Remember the auto theft movie Gone In Sixty Seconds? Well Toyota has that beat: in its new pre-roll ad, a car skids into a parking slot in a total of 4.9 seconds. Why? Because research shows that when online viewers see a pre-roll ad before their video, 59 % of them skip it after just 5 seconds. Toyota challenged the Canadian agency Bleublancrouge to come up with a spot that was faster, while also demonstrating the superb handing of the Yaris. The result is worth watching just for the driver’s awesome parking skills.