A unique makeover experience

If Only for a second: Break in a life of cancer patients

Mimi Foundation is convinced that cancer must be fought not only on the medical front but through the well-being and optimism of patients. They have to struggle with the physical suffering and the emotional stress even in the eyes of their relatives. Leo Burnett France who have supported the foundation for the past 4 years, have come up with the idea of offering the patients a break and a short moment of escape through a unique makeover experience. 20 patients have participated in a special photo shoot. The photos were taken at the exact moment they discovered their transformation, surprised, laughing, giggling or simply smiling. The pictures were first released in a private exhibition for the patients, and then, gathered in a book showing the transformed portraits, where you can also discover the story of each person. A very emotional and sensitive film presents the project and enables to share the action in a positive way
TitleIf Only For A Second
Title (original language)Ne serait-ce qu'une seconde
Agency
Campaign If Only For A Second
Advertiser Mimi Foundation
Brand Fondation Mimi

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Story (original language)Subscribers Only
PhilosophySubscribers Only
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Media Type Branded Content
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Advertising Manager M...am U...ns .e Sc....en Subscribers Only
Producer P...re M...us Subscribers Only
Music Pr.....ous Subscribers Only
Post Production S...ie L...r Subscribers Only
Post Production A....ne D....rt Subscribers Only
Post Production Fra......rvé M..c Subscribers Only
Agency Producer A....ne G....rd Subscribers Only
Agency Producer El.....th B...te Subscribers Only
Director C...n Beu.......ter Subscribers Only
Production Company Pr.....ous Subscribers Only
Advertising Manager Ma....ne W...er Subscribers Only
Photographer V....nt D...n Subscribers Only
Art Buyer C...re S...y Subscribers Only
Account Manager V....io Pa.....ini Subscribers Only
Account Manager C...ile B...t Subscribers Only
Account Manager E...e Z..i B..t Subscribers Only
Copywriter St....ane G....rt Subscribers Only
Art Director St.....nie Th.....on Subscribers Only
Executive Creative Director X...er Be.....ard Subscribers Only
Music L....nt F...rd Subscribers Only