A virtual coach in a bottle

Who needs a genie in a lamp when a bot in a bottle is urging you to move your butt?

We’re all pretty much aware that our sedentary lifestyles are undermining our health, but we rarely find time to haul ourselves out of our chairs and do something about it. Enter Nestlé Pure Life and its latest campaign. Since it’s the Year of the Chatbot (at least according to online Chatbot Magazine) the project revolves around a virtual companion. Scanning the emojis on the water bottles opens Facebook Messenger and enables you to engage in conversation with this virtual coach, who asks you about your exercise habits. Then, through friendly messages and prompts, the bot urges you to get moving. It even suggests ideal exercise locations for when the weather is fine. And naturally, it also reminds you to keep yourself hydrated.