A voice from the paint

JWT Amsterdam renews its collaboration with Rembrandt by enabling the Dutch master to teach art with his own voice.

You may remember “The Next Rembrandt”, JWT Amsterdam’s multi-award winning campaign for ING bank, which used artificial intelligence to create a “new” painting by the Dutch master. Now, by analysing 350 self-portraits and combining them with knowledge of the way Dutch was spoken in the era, the agency has given Rembrandt a voice. Not only that, but it has enabled him to give us painting lessons! Imagine sitting beside a legend as you take up your brush? (Actually it sounds a bit daunting.) Voice recreation is trending, by the way: in a campaign for the latest season of French TV show Versailles, Louis XIV got his voice back. It’s a small world. But you wouldn’t want to paint it.