Add-on for real life

Ikea wanted to launch a new version of its catalogue for tablets among the Norwegian public. Unfortunately, during the winter with mittens or gloves, you can’t use touch-screens. That’s why they have created a useful add-on to create the buzz: BERÖRA. It´s a sewing kit with a conductive thread to sew into the index finger of your gloves. This will make your gloves work on a touch-screen. The whole stock was ordered with the catalogue very quickly
TitleThe Beröra Mitten Kit
Agency
Campaign The Beröra Mitten Kit
Advertiser IKEA
Brand Ikea

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
ResultSubscribers Only
Media Type Promotional Products
Graphic Designer N....as He....rg Subscribers Only
Account Manager T...e S....ne Bj.....rem Subscribers Only
Account Executive Kr....an Kr......sen Subscribers Only
Art Director Al.....er G....oe Subscribers Only
Copywriter H..s M...e E..e Subscribers Only